50+ Website Crawlers one must use —- in 2017


In the digital age, almost everyone has an online presence. Most people will look online before stepping foot in a store because everything is available online—even if it’s just information on where to get the best products. We even look up cinema times online!

As such, staying ahead of the competition regarding visibility is no longer merely a matter of having a good marketing strategy. Newspaper and magazine articles, television and radio advertising, and even billboards (for those who can afford them) are no longer enough, even though they’re still arguably necessary.

Now, you also have to ensure that your site is better than your competitors’, from layout to content, and beyond. If you don’t, you’ll slip away into obscurity, like a well-kept secret among the locals—which doesn’t bode well for any business.

This notion is where search engine optimization (SEO) comes in. There is a host of SEO tools and tricks available to help put you ahead and increase your search engine page ranking—your online visibility. These range from your use of keywords, backlinks, and imagery, to your layout and categorization (usability and customer experience). One of these tools is the website crawler.

What is a Website Crawler?

A website crawler is a software program used to scan sites, reading the content (and other information) so as to generate entries for the search engine index.  All search engines use website crawlers (also known as a spider or bot). They typically work on submissions made by site owners and “crawl” new or recently modified sites and pages, to update the search engine index.
The crawler earned its moniker based on the way it works: by crawling through each page one at a time, following internal links until the entire site has been read, as well as following backlinks to determine the full scope of a site’s content. Crawlers can also be set to read the entire site or only specific pages that are then selectively crawled and indexed. By doing so, the website crawler can update the search engine index on a regular basis.

Website crawlers don’t have free reign, however. The Standard for Robot Exclusion (SRE) dictates the so-called “rules of politeness” for crawlers. Because of these specifications, a crawler will source information from the respective server to discover which files it may and may not read, and which files it must exclude from its submission to the search engine index. Crawlers that abide by the SRE are also unable to bypass firewalls, a further implementation designed to protect site owner’s’ privacy rights.
Lastly, the SRE also requires that website crawlers use a specialized algorithm. This algorithm allows the crawler to create search strings of operators and keywords, in order built onto the database (search engine index) of websites and pages for future search results. The algorithm also stipulates that the crawler waits between successive server requests, to prevent it from negatively impact the site’s response time for real (human) users visiting the site.

What Are the Benefits of Using a Website Crawler?

The search engine index is a list where the search engine’s data is stored, allowing it to produce the search engine results page (SERP). Without this index, search engines would take considerably longer to generate results. Each time one makes a query, the search engine would have to go through every single website and page (or other data) relating to the keyword(s) used in your search. Not only that, but it would also have to follow up on any other information each page has access to—including backlinks, internal site links, and the like—and then make sure the results are structured in a way to present the most relevant information first.

This finding means that without a website crawler, each time you type a query into your search bar tool, the search engine would take minutes (if not hours) to produce any results. While this is an obvious benefit for users, what is the advantage for site owners and managers?
Using the algorithm as mentioned above, the website crawler reviews sites for the above information and develops a database of search strings. These strings include keywords and operators, which are the search commands used (and which are usually archived per IP address). This database is then uploaded to the search engine index to update its information, accommodating new sites and recently updated site pages to ensure fair (but relevant) opportunity.

Crawlers, therefore, allow for businesses to submit their sites for review and be included in the SERP based on the relevancy of their content. Without overriding current search engine ranking based on popularity and keyword strength, the website crawler offers new and updated sites (and pages) the opportunity to be found online. Not only that, but it allows you to see where your site’s SEO ranking can be improved.

How to Choose a Website Crawler?

Site crawlers have been around since the early 90s. Since then, hundreds of options have become available, each varying in usability and functionality. New website crawlers seem to pop up every day, making it an ever-expanding market. But, developing an efficient website crawler isn’t easy—and finding the right option can be overwhelming, not to mention costly if you happen to pick the wrong one.

Here are seven things to look out for in a website crawler:

1.  Scalability – As your business and your site grow bigger, so do your requirements for the crawler to perform. A good site crawler should be able to keep up with this expansion, without slowing you down.
2.  Transparency – You want to know exactly how much you’re paying for your website crawler, not run into hidden costs that can potentially blow your budget. If you can understand the pricing plan easily, it’s a safe bet: compact packages often have those unwanted hidden costs.
3.  Reliability – A static site is a dead site. You’ll be making changes to your site on a fairly regular basis, whether it’s regarding adding (or updating) content or redesigning your layout. A good website crawler will monitor these changes, and update its database accordingly.
4.  Anti-crawler mechanisms – Some sites have anti-crawling filters, preventing most website crawlers from accessing their data. As long as it remains within limits defined in the SRE (which a good website crawler should do anyway), the software should be able to bypass these mechanisms to gather relevant information accurately.
5.  Data delivery – You may have a particular format you want to view the website crawler’s collected information. While you do get some programs that focus on specific data formats, you won’t go wrong finding one capable of multiple formats.
6.  Support – No matter how advanced you are, chances are you’re going to need some help optimizing your website crawler’s performance, or even making sense of the output when starting out. Website crawlers with a good support system relieve a lot of unnecessary stress, especially when things go wrong once in awhile.
7.  Data quality – Because the information gathered by website crawlers is initially as unstructured as the web would be without them, it’s imperative that the software you ultimately decide on is capable of cleaning it up and presenting it in a readable manner.

Now that you know what to look for in a website crawler, it’s time we made things easier for you by narrowing your search down from (literally) thousands to the best 60 options.

Website Crawlers

1. DYNO Mapper

With a focus on sitemap building (which the website crawler feature uses to determine which pages it’s allowed to read), DYNO Mapper is an impressive and functional software option.
DYNO Mapper’s website crawler lets you enter the URL (Uniform Resource Locator—the website address, such as www.example.com) of any site and instantly discover its site map, and build your own automatically.
There are three packages to choose from, each allowing a different number of projects (sites) and crawl limitations regarding the number of pages scanned. If you’re only interested in your site and a few competitors, the Regular package (at $480 a year paid annually) is a good fit. However, their Freelancer ($696 per year) and Most Popular ($1296 a year) packages are better options for more advanced users, especially those who want to be able to crawl numerous sites and up to 50 000 pages.
With a 14-day free trial (and two months off if you do opt for annual billing), you can’t go wrong.

2. Screaming Frog SEO Spider

Screaming Frog offers a host of search engine optimization tools, and their SEO Spider is one of the best website crawlers available. You’ll instantly find where your site needs improvement, discovering broken links and differentiating between temporary and permanent redirects.
While their free version is somewhat competent, to get the most out of the Screaming Frog SEO Spider tool, you’ll want to opt for the paid version. Priced at about $197 (paid on an annual basis), it allows for unlimited pages (memory dependent) as well as a host of functions missing from the free version. These include crawl configuration, Google Analytics integration, customized data extraction, and free technical support.
Screaming Frog claim that some of the biggest sites use their services, including Apple, Disney, and even Google themselves. The fact that they’re regularly featured in some of the top SEO blogs goes a long way to promote their SEO Spider.

3. DeepCrawl

DeepCrawl is something of a specialized website crawler, admitting on their homepage that they’re not a “one size fits all tool.” They offer a host of solutions, however, which you can integrate or leave out as you choose, depending on your needs. These include regular crawls for your site (which can be automated), recovery from Panda and (or) Penguin penalties, and comparison to your competitors.
There are five packages to choose from, ranging from $864 annually (you get one month free by opting for an annual billing cycle) to as high as $10 992 a year. Their corporate package, which offers the most features, is individually priced, and you’ll need to contact their support team to work out a cost.
Overall, the Agency package ($5484 a year) is their most affordable option for anyone wanting telephonic support and three training sessions. However, the Consultant plan ($2184 annually) is quite capable of meeting most site owners’ needs and does include email support.

4. Apifier

Designed to extract the site map and data from websites, Apifier processes information in a readable format for you surprisingly quickly (they claim to do so in a matter of seconds, which is impressive, to say the least).
It’s an especially useful tool for monitoring your competition and building/reforming your site. Although geared toward developers (the software requires some knowledge of JavaScript), they do offer the services of Apifier Experts to assist everyone else in making use of the tool. Because it’s cloud-based, you also won’t have to install or download any plugins or tools to use the software—you can work straight from your browser.
Developers do have the option of signing up for free, but the package does not entail all the basics. To get the best out of Apifier, you’ll want to opt for the Medium Business plan at $1548 annually ($129 a month), but the Extra Small option at $228 annually is also quite competent.

5. OnCrawl

Since Google understands only a portion of your site, OnCrawl offers you the ability to read all of it with semantic data algorithms and analysis with daily monitoring.
The features available include SEO audits, which can help you improve your site’s search engine optimization and identify what works and what doesn’t. You’ll be able to see exactly how your SEO and usability is affecting your traffic (number of visitors). OnCrawl even monitors how well Google can read your site with their crawler and will help you to improve and control what does and doesn’t get read.
With OnCrawl’s Starter package ($136 a year) affords you a 30-day money back guarantee, but it’s so limited you’ll likely be upgrading to one of the bigger packages that don’t offer the same money-back guarantee. Pro will set you back $261 a year—you get two months free with the annual plan—but will also cover almost every requirement.

6. SEO Chat Website Crawler and XML Site Map Builder

We now start moving away from the paid website crawlers to the free options available, starting with the SEO Chat Website Crawler and XML Site Map Builder. Also referred to as SEO Chat’s Ninja Website Crawler Tool, the online software mimics the Google sitemap generator to scan your site. It also offers spell checking and identifies page errors, such as broken links.
It’s incredibly easy to use integrate with any number of SEO Chat’s other free online SEO tools. After entering the site URL—either typing it out or using copy/paste—you can choose whether you want to scan up to 100, 500, or 1000 pages from the site.
Of course, there are some limitations in place. You’ll have to register (albeit for free) if you want the tool to crawl more than 100 pages, and you can only run five scans a day.

7. Webmaster World Website Crawler Tool and Google Sitemap Builder

The Webmaster World Website Crawler Tool and Google Sitemap Builder is another free scanner available online. Designed and developed in a very similar manner to the SEO Chat Ninja Website Crawler Tool above, it also allows you to punch in (or copy/paste) a site URL and opt to crawl up to 100, 500, or 1000 of its pages. Because the two tools have been built using almost the same code, it comes as no surprise that you’ll need to register for a free account if you want it to scan more than 100 pages.
Another similarity is that it can take up to half an hour to complete a website crawl, but allows you to receive the results via email. Unfortunately, you’re still limited to five scans per day.
However, where the Webmaster World tool does outshine the SEO Chat Ninja is in its site builder capabilities. Instead of being limited to XML, you’ll be able to use HTML too. The data provided is also interactive.

8. Rob Hammond’s SEO Crawler

Rob Hammond offers a host of architectural and on-page search engine optimization tools, one of which is a highly efficient free SEO Crawler. The online tool allows you to scan website URLs on the move, being compatible with a limited range of devices that seem to favor Apple products. There are also some advanced features that allow you to include, ignore, or even remove regular expressions (the search strings we mentioned earlier) from your crawl.
Results from the website crawl are in a TSV file, which can be downloaded and used with Excel. The report includes any SEO issues that are automatically discovered, as well as a list of the total external links, meta keywords, and much more besides.
The only catch is that you can only search up to 300 URLs for free. It isn’t made clear on Hammond’s site whether this is tracked according to your IP address, or if you’ll have to pay to make additional crawls—which is a disappointing omission.

9. WebCrawler.com

WebCrawler.com is easily the most obviously titled tool on our list, and the site itself seems a little overly simplistic, but it’s quite functional. The search function on the site’s homepage is a little deceptive, acting as a search engine would and bringing up results of the highest ranking pages containing the URL you enter. At the same time, you can see the genius of this though—you can immediately see which pages are ranking better than others, which allows you to quickly determine which SEO methods are working the best for your sites.
One of the great features of WebCrawler.com is that you can integrate it into your site, allowing your users to benefit from the tool. By adding a bit of HTML code to your site (which they provide for you free of charge as well), you can have the WebCrawler.com tool appear on your site as a banner, sidebar, or text link.

10. Web Crawler by Diffbot

Another rather simply named online scanner, the Web Crawler by Diffbot is a free version of the API Crawlbot included in their paid packages. It extracts information on a range of features of pages. The data contained are titles, text, HTML coding, comments, date of publication, entity tags, author, images, videos, and a few more.
While the site claims to crawl pages within seconds, it can take a few minutes if there’s a lot of internal links on your site. There’s an ill-structured web results page that can be viewed online, but you can also download the report in one of two formats: CSV or JSON.
You’re also limited in the number of searches, but it isn’t stipulated as to exactly what that limitation is—although you can share the tool on social media to gain 300 more crawls before being prompted to sign up for a 14-day free trial for any of Diffbot’s paid packages.

11. The Internet Archive’s Heritrix

The Internet Archive’s Heritrix is the first open source website crawler we’ll be mentioning. Because it (and, in fact, the rest of the crawlers that follow it on our list) require some knowledge of coding and programming languages. Hence, it’s not for everyone, but still well worth the mention.
Named after an old English word for an heiress, Heritrix is an archival crawler project that works off the Linux platform using JavaScript. The developers have designed Heritrix to be SRE compliant (following the rules stipulated by the Standard for Robot Exclusion), allowing it to crawl sites and gather data without disrupting site visitor experience by slowing the site down.
Everyone is free to download and use Heritrix, for redistribution and (or) modification (allowing you to build your website crawler using Heritrix as a foundation), within the limitations stipulated in the Apache License.

12. Apache Nutch

Based on Apache Lucene, Apache Nutch is a somewhat more diversified project than Apache’s older version. Nutch 1.x is a fully developed cross-platform JavaScript website crawler available for immediate use. It relies on another of Apache’s tools, Hadoop, which makes it suitable for batch processing—allowing you to crawl several URLs at once.
Nutch 2.x, on the other hand, stems from Nutch 1.x but is still being processed (it’s still usable, however, and one can use it as a foundation for developing your website crawler). The key difference is that Nutch 2.x uses Apache Gora, allowing for the implementation of a more flexible model/stack storage solution.
Both versions of Apache Nutch are modular and provide interface extensions like parsing, indexation, and a scoring filter. While it’s capable of running off a single workstation, Apache does recommend that users run it on a Hadoop cluster for maximum effect.

13. Scrapy

Scrapy is a collaborative open source website crawler framework, designed with Python for cross-platform use. Developed to provide the basis for a high-level web crawler tool, Scrapy is capable of performing data mining as well as monitoring, with automated testing. Because the coding allows for requests to be submitted and processed asynchronously, you can run multiple crawl types—for quotes, for keywords, for links, et cetera—at the same time. If one request fails or an error occurs, it also won’t interfere with the other crawls running at the same time.
This flexibility allows for very fast crawls, but Scrapy is also designed to be SRE compliant. Using the actual coding and tutorials, you can quickly set up waiting times, limits on the number of searches an IP range can do in a given period, or even restrict the number of crawls done on each domain.

14. DataparkSearch Engine

Developed using C++ and compatible on several platforms, DataparkSearch Engine is designed to organize search results in a website, group of websites, local systems, and intranets. Some of the key features include HTTP, https, FTP, NNTP, and news URL scheme support, as well as an htdb URL for SQL database indexation. DataparkSearch Engine is also able to index text/plain, text/XML, text/HTML, audio/MPEG, and image/gif types natively, as well as multilingual websites and pages with content negotiation.
Using the vector calculation, results can be sorted by relevancy. Popularity ranking reports are classified as “Goo,” which adds weight to incoming links, as well as “Neo,” based on the neutral network model. You can also view your results according to the last time a site or page has been modified, or by a combination of relevancy and popularity rank to determine its importance. DataparkSearch Engine also allows for a significant reduction in search times by incorporating active caching mechanisms.

15. GNU Wget

Formed as a free software package, GNU Wget leans toward retrieving information on the most common internet protocols, namely HTTP, HTTPS, and FTP. Not only that, but you’ll also be able to mirror a site (if you so wish) using some of GNU Wget’s many features.
If a download of information and files is interrupted or aborted for any reason, using the REST and RANGE commands, allow you to resume the process with ease quickly. GNU Wget uses NSL-based message files, making it suitable for a wide array of languages, and can utilize wildcard file names.

Downloaded documents will be able to interconnect locally, as GNU Wget’s programming allows you to convert absolute links to relative links.

GNU Wget was developed with the C programming languages and is for use on Linux servers (but compatible with other UNIX operating systems, such as Windows).

16. Grub Next Generation

Designed as a website crawling software for clients and servers, Grub Next Generation assists in creating and updating search engine indexes. It makes it a viable option for anyone developing their search engine platform, as well as those looking to discover how well existing search engines can crawl and index their site.
It’s also operating system independent, making it a cross-platform program, and can be implemented in coding schemes using Perl, Python, C, and C# alike. The program also translates into several languages, namely Dutch, Galician, German, French, Spanish, Polish, and Finnish.
The most recent update included two new features, allowing users to alter admin upload server settings as well as adding more control over client usage. Admittedly, this update was as far back as mid-June 2011, and Freecode (the underlying source of  Grub Next Generation platform) stopped providing updates three years later. However, it’s still a reliable web crawling tool worth the mention.

17. HTTrack Website Copier

The HTTrack Website Copier is a free, easy-to-use offline website crawler developed with C and C++. Available as WinHTTrack for Windows 2000 and up, as well as WebHTTrack for Linux, UNIX, and BSD, HTTrack is one of the most flexible cross-platform software programs on the market.
Allowing you to download websites to your local directory, HTTrack allows you to rebuild all the directories recursively, as well as sourcing HTML, images, and other files. By arranging the site’s link structure relatively, you’ll have the freedom of opening the mirrored version in your browser and navigate the site offline.
Furthermore, if the original site is updated, HTTrack will pick up on the modifications and update your offline copy. If the download is interrupted at any point for any reason, the program is also able to resume the process automatically.
HTTrack has an impressive help system integrated as well, allowing you to mirror and crawl sites without having to worry if anything goes wrong.

18. Norconex Collectors

Available as an HTTP Collector and a Filesystem Collector, the Norconex Collectors are probably the best open source website crawling solutions available for download.
JavaScript based, Norconex Collectors are compatible with Windows, Linux, Unix, Mac, and other operating systems that support Java. And if you need to change platforms at any time, you’ll be able to do so without any issues.
Although designed for developers, the programs are often extended by integrators and (while still being easily modifiable) can be used comfortably by anyone with limited developing experience too. Using one of their readily available Committers, or building your own, Norconex Collectors allow you to make submissions to any search engine you please. And if there’s a server crash, the Collector will resume its processes where it left off.
The HTTP Collector is designed for crawling website content for building your search engine index (which can also help you to determine how well your site is performing), while the Filesystem Collector is geared toward collecting, parsing, and modifying information on local hard drives and network locations.

19. OpenSearchServer

While OpenSearchServer also offers cloud-based hosting solutions (starting at $228 annually on a monthly basis and ranging up to $1428 for the Pro package), they also provide enterprise-class open source search engine software, including search functions and indexation.
You can opt for one of six downloadable scripts. The Search code, made for building your search engine, allows for full text, Boolean, and phonetic queries, as well as filtered searches and relevance optimization. The index includes seventeen languages, distinct analysis, various filters, and automatic classification. The Integration script allows for index replication, periodic task scheduling, and both REST API and SOAP web services. Parsing focuses on content file types such as Microsoft Office Documents, web pages, and PDF, while the Crawler code includes filters, indexation, and database scanning.
The sixth option is Unlimited, which includes all of the above scripts in one fitting space. You can test all of the OpenSearchServer code packages online before downloading. Written in C, C++, and Java PHP, OpenSearchServer is available cross-platform.

20. YaCy

A free search engine program designed with Java and compatible with many operating systems, YaCy was developed for anyone and everyone to use, whether you want to build your search engine platform for public or intranet queries.
YaCy’s aim was to provide a decentralized search engine network (which naturally includes website crawling) so that all users can act as their administrator. Period means that search queries are not stored, and there is no censoring of the shared index’s content either.
Contributing to a worldwide network of peers, YaCy’s scale is only limited by its number of active users. Nevertheless, it is capable of indexation billions of websites and pages.
Installation is incredibly easy, taking only about three minutes to complete—from download, extraction, and running the start script. While the Linux and Debian versions do require the free OpenJDK7 runtime environment, you won’t need to install a web server or any databases—all of that is included in the YaCy download.

21. ht://Dig

Written with C++ for the UNIX operating system, ht://Dig is somewhat outdated (their last patch released in 2004), but is still a convenient open source search and website crawling solution.
With the ability to act as a www browser, ht://Dig will search servers across the web with ease. You can also customize results pages for the ht://Dig search engine platform using HTML templates, running Boolean and “fuzzy” search types. It’s also completely compliant with the rules and limitations set out for website crawlers in the Standard for Robot Exclusion.
Using (or at least setting up) ht://Dig does require a UNIX machine and both a C and C++ compiler. If you use Linux, however, you can also make use of the open source tool by also installing libstdc++ and using GCC and (or) g++ instead.
You’ll also have to ensure you have a lot of free space for the databases. While there are no means of calculating exactly how much disk space you’ll need, the databases tend to take about 150MB per 13 000 documents.

22. mnoGoSearch

mnoGoSearch isn’t very well documented, but it’s a welcome inclusion to our list (despite having seen no update since December 2015). Built with the C programming language, and originally designed for Windows only, mnoGoSearch has since expanded to include UNIX as well and offers a PHP front-end. It includes a site mirroring function, built-in parsers for HTML, XML, text, RTF, Docx, eml, mht, and MP3 file types, and support for HTTP, HTTPS, FTP, news, and nntp (as well as proxy support for both HTTP and HTTPS).
A whole range of database types, ranging from the usual MySQL and MSSQL to PostgreSQL and SQLite, can be used for storage purposes. With HTBD (the virtual URL scheme support), you can build a search engine index and use mnoGoSearch as an external full-text search solution in database applications for scanning large text fields.
mnoGoSearch also complies with the regulations set for website crawlers in the Standard for Robot Exclusion.

23. Uwe Hunfeld’s PHP Crawler

An object oriented library by Uwe Hunfeld, PHP Crawl can be used for website and website page crawling under several different platform parameters, including the traditional Windows and Linux operating systems.
By overriding PHP Crawl’s base class to implement customized functionality for the handleDocumentInfo and handleHeaderInfo features, you’ll be able to create your website crawler using the program as a foundation. In this way, you’ll not only be able to scan each website page but control the crawl process and include manipulation functions to the software. A good example of crawling code that can be implemented in PHP Crawl to do so is available at Dev Dungeon, who also provide open source coding to add a PHP Simple HTML DOM one-file library. This option allows you to extract links, headings, and other elements for parsing.
PHP Crawl is for developers, but if you follow the tutorials provided by Dev Dungeon a basic understanding of PHP coding will suffice.


Short for Website-Specific Processors for HTML Information Extraction, WebSPHINX provides an interactive cross-platform interactive development source for building web crawlers, designed with Javascript. It is made up of two parts, namely the Crawler Workbench and WebSPHINX Class Library.
Using the Crawler Workbench allows you to design and control a customized website crawler of your own. It allows you to visualize groups of pages as a graph, save website pages to your PC for offline viewing, connect pages together to read and (or) print them as one document and extract elements such as text patterns.
Without the WebSPHINX Class Library, however, none of it would be possible, as it’s your source for support in developing your website crawler. It offers a simple application framework for website page retrieval, tolerant HTML parsing, pattern matching, and simple HTML transformations for linking pages, renaming links, and saving website pages to your disk.
The standard for Robot Exclusion-compliant, WebSPHINX is one of the better open source website crawlers available.

25. WebLech

While in pre-Alpha mode back in 2002, Tom Hey made the basic crawling code for WebLech available online once it was functional, inviting interested parties to become involved in its development.
Now a fully featured Java based tool for downloading and mirroring websites, WebLech can emulate the standard web-browser behavior in offline mode by translating absolute links into relative links. Its website crawling abilities allow you to build a general search index file for the site before downloading all its pages recursively.
If it’s your site, or you’ve been hired to edit someone else’s site for them, you can re-publish changes to the web.
With a host of configuration features, you can set URL priorities based on the website crawl results, allowing you to download the more interesting/relevant pages first and leaving the less desirable one for last—or leave them out of the download altogether.

26. Arale

Written in 2001 by an anonymous developer who wanted to familiarize himself/herself with the java.net package, Arale is no longer actively managed. However, the website crawler does work very well, as testified by some users, although one unresolved issue seems to be an OutofMemory Exception error.
On a more positive note, however, Arale is capable of downloading and crawling more than one user-defined file at a time without using all of your bandwidth. You’ll also have the ability to rename dynamic resources and code file names with query strings, as well as set your minimum and maximum file size.
While there isn’t any real support systems, user manuals, or official tutorials available for using Arale, the community has put together some helpful tips—including alternative coding to get the program up and running on your machine.
As it is command-prompt driven and requires the Java Runtime Environment to work, Arale isn’t really for the casual user.

27. JSpider

Hosted by Source Forge, JSpider was developed with Java under the LGPL Open Source license as a customizable open source website crawler engine. You can run JSpider to check sites for internal server errors, look up outgoing and internal links, create a sitemap to analyze your website’s layout and categorization structure, and download entire websites.
The developers have also posted an open calling for anyone who uses JSpider to submit feature requests and bug reports, as well as any developers willing to provide patches that resolve issues and implement new features.
Because it’s such a highly configurable platform, you have the option of adding any number of functions by writing JSpider plugins, which the developers (who seem to have last updated the program themselves in 2004) encourage users to make available for other community members. Of course, this doesn’t include breaking the rules—JSpider is designed to be compliant with the Standard for Robot Exclusion.

28. HyperSpider

Another functional (albeit last updated in 2003) open source website crawling solution hosted by Source Forge, HyperSpider offers a simple yet serviceable program. Like most website crawlers, HyperSpider was written in Java and designed for use on more than one operating system. The software gathers website link structures by following existing hyperlinks, and both imports and exports data to and from the databases using CSV files. You can also opt to export your gathered information into other formats, such as Graphviz DOT, XML Topic Maps (XTM), Prolog, HTML, and Resource Description Framework (RDF and (or) DC).
Data is formulated into a visualized hierarchy and map, using minimal click paths to define its form out of the collection of website pages—something which, at the time at least, was a cutting-edge solution. It’s a pity that the project was never continued, as the innovation of HyperSpider’s initial development showed great promise. As is, it’s still a worthy addition to our list.

29. Arachnid Web Spider Framework

A simple website crawling model based on JavaScript, the Arachnid Web Spider Framework software was written by Robert Platt. Robert’s page supplies an example set of coding for building a very simple website crawler out of Arachnid. However, as it isn’t designed to be a complete website crawler by itself, Arachnid does require a Java Virtual Machine to run, as well as some adequate coding experience. All in all, Arachnid is not an easy website crawler to set up initially, and you’ll be needing the above link to Robert’s page for doing so.
One thing you won’t have to add yourself is an HTML parser for running an input stream of HTML content. However, Arachnid is not intuitively SRE compliant, and users are warned not to use the program on any site they don’t own. To use the website crawler without infringing on another site’s loading time, you’ll need to add extra coding.

30. BitAcuity Spider

BitAcuity was initially founded in 2000 as a technical consulting group, based in Washington DC’s metropolitan area. Using their experience in providing and operating software for both local and international clients, they released an open source, Java-based website crawler that is operational on various operating systems.
It’s a top quality, enterprise class website crawling solution designed for use as a foundation for developing your crawler program. Their aim was (and is) to save clients both time and effort in the development process, which ultimately translates to reduced costs short-term as well as long-term.
BitAcuity also hosts an open source community, allowing established users and developers to get together in customizing the core design for your specific needs and providing resources for upgrades and support. This community basis also ensures that before your website crawler becomes active, it is reviewed by peers and experts to guarantee that your customized program is on par with the best practices in use.

31. Lucene Advanced Retrieval Machine (LARM)

Like most open source website crawlers, LARM is designed for use as a cross-platform solution written with Javascript. It’s not entirely flexible, however, having been developed specifically for use with the Jakarta Lucene search engine frame.

As of 2003, when the developers last updated their page, LARM was set up with some basic specifications gleaned from its predecessor, another experimental Jakarta project called LARM Web Crawler (as you can see, the newer version also took over the name). The more modern project started with a group of developers who got together to brainstorm how best to take the LARM Web Crawler to the next level as a foundation framework, and hosting of the website crawler was ultimately moved away from Jakarta to Source Forge.

The basic coding is there to implement file indexation, database table creation, and maintenance, and web site crawling, but it remains largely up to the user to develop the software further and customize the program.

32. Metis

Metis was first established in 2002 for the IdeaHamster Group with the intent of ascertaining the competitive data intelligence strength of their web server. Designed with Java for cross-platform usage, the website crawler also meets requirements set out in the Open Source Security Testing Methodology Manual’s section on CI Scouting. This flexibility also makes it compliant with the Standard for Robot Exclusion.
Composed of two packages, the faust.sacha.web and org.ideahamster.metis Java packages, Metic acts as a website crawler, collecting and storing gathered data. The second package allows Metis to read the information obtained by the crawler and generate a report for user analysis.
The developer, identified only as Sacha, has also stipulated an intention to integrate better Java support, as well as a shift to BSD crawling code licensing (Metis is currently made available under the GNU public license). A distributed engine is also in the works for future patches.

33. Aperture Framework

Hosted by Source Forge, the Aperture Framework for website crawler software was developed primarily by Aduna and DFKI with the help of open source community members. Written in JavaScript, Aperture is designed for use as a cross-platform website crawler framework.
The structure is set up to allow for querying and extracting both full-text content and metadata from an array of systems, including websites, file systems, and mailboxes, as well as their file formats (such as documents and images). It’s designed to be easy to use, whether you’re learning the program, adding code, or deploying it for industrial projects. The architecture’s flexibility allows for extensions to be added for customized file formats and data sources, among others.
Data is exchanged based on the Semantic Web Standards, including the Standard for Robot Exclusion, and unlike many of the other open-source website crawler software options available you also benefit from built-in support for deploying on OSGi platforms.

34. The Web Harvest Project

Another open-source web data extraction tool developed with JavaScript for cross-platform use and hosted on Source Forge, the Web Harvest Project was first released as a useful beta framework early in 2010. Work on the project began four years earlier, with the first alpha-stage system arriving in September 2006.
Web Harvest uses a traditional methodology for XSLT, XQuery, and Regular Expressions (among others) text to XML extraction and manipulation. While it focuses mainly on HTML and XML websites in crawling for data—and these websites do still form the vast majority of online content—it’s also quite easy to supplement the existing code with customized Java libraries to expand Web Harvest’s scope.
A host of functional processors is supported to allow for conditional branching, file operations, HTML and XML processing, variable manipulation, looping, file operations, and exception handling.
The Web Harvest project remains one of the best frameworks available online, and our list would not be complete without it.

35. ASPseek

FindBestOpenSource.com are passionate about gathering open source projects together and helping promote them. It comes as no surprise that they’ve opted to host ASPseek, a Linux-oriented C++ search engine software by SVsoft.
Offering a search daemon and a CGI search frontend, ASPseek’s impressive indexation robot is capable of crawling through and recording data from millions of URLs, using words, phrases, wildcards, and performing Boolean searches. You can also limit the searches to a specified period (complying with the Standard for Robot Exclusion), website, or even to a set of sites, known as a web space. The results are sorted by your choice of date or relevance, the latter of which bases order on PageRank.
Thanks to ASPseek’s Unicode storage mode, you’ll also be able to perform multiple encodings and work with multiple languages at once. HTML templates, query word highlighting, excerpts, a charset, and iSpell support are also included.

36. Bixo Web Mining Toolkit

Written with Java as an open source, cross-platform website crawler released under the Apache License, the Bixo Web Mining Toolkit runs on Hadoop with a series of cascading pipes. This capability allows users to easily create a customized crawling tool optimized for your specific needs by offering the ability to assemble your pipe groupings.
The cascading operations and subassemblies can be combined, creating a workflow module for the tool to follow. Typically, this will begin with the URL set that needs to be crawled and end with a set of results that are parsed from HTML pages.
Two of the subassemblies are Fetch and Parse. The former handles the heavy lifting, sourcing URLs from the URL Datum tuple wrappers, before emitting Status Datums and Fetched Datums via two tailpipes. The latter (the Parse Subassembly) processes the content gathered, extracting data with Tika.

37. Crawler4j

Crawler4j, hosted by GitHub, is a website crawler software written (as is the norm) in JavaScript and is designed for cross-platform use. The existing code offers a simple website crawler interface but allows for users to quickly expand Crawler4j into a multi-threaded program.
Their hosting site provides step by step coding instructions for setting Crawler4j up, whether you’re using Maven or not in the installation process. From there, you need to create the crawler class that differentiates between which URLs and URL types the crawler should scan. This class will also handle the downloaded page, and Crawler4j provides a quality example that includes manipulations for the shouldVisit and visit functions.
Secondly, you’ll want to add a controller class to specify the crawl’s seeding, the number of concurrent threads, and a folder for immediate scan data to be stored in. Once again, Crawler4j provides an example code.
While it does require some coding experience, by following the list of examples almost anyone can use Crawler4j.

38. Matteo Radaelli’s Ebot

Also hosted by GitHub, Matteo Radaelli’s Ebot is a highly scalable and customizable website crawler. Written in Erlang for use on the Linux operating system, the open-source framework is designed with a noSQL database (Riak and Apache CouchDB), webmachine, mochiweb, and AMQP database (RabbitMQ).
Because of the NoSQL database structure (as opposed to the more standard Relational Database scheme), Ebot is easy to expand and customize—without having to spend too much extra money on a developer.
Although built on and primarily for Linux Debian, Matteo Radaelli released a patch that allowed for other operating systems that support Erlang coding to run and host the Ebot website crawling tool.
There are also some plugins available to help you customize Ebot, but not very many—you’ll end up looking for someone experienced in Erlang to help you flesh it out to your satisfaction.

39. Google Code Archive’s Hounder

Designed as a complete package written with JavaScript on Apache Lucene, Google Code Archive’s Hounder is website crawler that can run as a cross-platform standalone process. Allowing for different RPCs (such as xml-rpc and RMI), Hounder can communicate with and integrate applications written in other coding languages such as Erlang, C, C++, Python, and PHP.
Designed to run as is, but allowing for customization, Hounder also includes a wiz4j installation wizard and a clusterfest website application to monitor and manage the engine’s many components. This capacity makes it one of the better open source website scanners available, and it’s fully integrated with a more than a satisfactory crawler, document indexes, and search function.
Hounder is also capable of running several queries concurrently and has the flexibility for users to distribute the tool over many servers that run search and index functions, thus increasing the performance of your queries as well as the number of documents indexed.

40. Hyper Estraier

Designed and developed by Mikio Hirabayashi and Tokuhirom, the Hyper Estraier website crawler is an open source cross-platform program written in C and C++ and hosted, of course, on Source Forge.
Based on architecture made through peer community collaborations, the Hyper Estraier essentially mimics the website crawler program used by Google. However, it is a much-simplified version, designed to act as a framework structure on which to build your software. It’s even possible to develop your search engine platform using the Hyper Estraier work form, whether you have a high-end or low-end computer do so on.
As such, most users ought to be able to customize the coding themselves, but as both C and C++ can be somewhat complicated to learn on the go, you’d benefit from having very little experience with either language or hiring someone who does

41. Open Web Spider

Open Web Spider was designed and developed independently but encourages community members to get involved. First released in 2008, Open Web Spider has enjoyed several updates but appears to have remained much the same as it did in 2015. Whether the original developers continue to work on the project or community peers have largely taken over, is unknown at present.
Nevertheless, as an open source website crawler framework it certainly packs a punch to this day. Compatible with the C# and Python coding languages, Open Web Spider is fully functional on a range of operating systems.
You’ll be surprisingly happy with the Open Web Spider Software, with its quick set-up, high-performance charts, and fast operation (their site boasts of the program’s ability to source up to 10 million hits in real time).
The Open Web Spider developers have relied on community members not only to assist in keeping the project alive but also to spread its reach by translating the code.

42. Pavuk

A Gopher, HTTP, FTP, HTTP over SSL, and FTP over SSL recursive data retrieval website crawler written in the C coding language for Linux users, Pavuk is known for using the string used to query servers to form the document titles, converting URL to file names. It is possible to edit this if it creates issues when you want to review the data, however (some punctuation in string forms are known to do so, especially if browsing manually through the index).
Pavuk also includes a detailed built-in support system, accessed by executing code from commands (which Linux favors), and has several configuration options for notifications, logs, and interface appearance. Besides these, there are a wide array of other customization options available, including proxy and directory settings.
Of course, Pavuk has been designed with the Standard for Robot Exclusion. Our list of website crawlers would certainly not be complete without this open source software.

43. The Sphider PHP Search Engine

As you’ve probably noticed by now, most open source website crawlers are primarily marketed as a search engine solution, whether on the scale of rivaling (or attempting to rival) Google or as an internal search function for individual sites. The Sphider PHP Search Engine software is indeed one of these.
As the name itself implies, Sphider was written in PHP and has been designed as a cross-platform solution. The back end database is programmed for MySQL, the most common database format in the world. All this makes the Sphider PHP Search Engine flexible as well as functional as a website crawler.
Sphider is fully compliant with the Standard for Robot Exclusion and other robots.txt protocols, and also respects the no-follow and no-index META tags that some sites incorporate to distinguish pages for exclusion in website crawls and the development of search engine indexes.

44. The Xapian Project

Licensed under the GPL as a free open source search engine library, the Xapian Project is kept very well up to date. In fact, it was initially available in C++, but bindings have since been included to allow for Perl, PHP, Python, Tcl, C#, Ruby, Jaca, Erlang, Lua, R, and Node.js. And the list is expected to grow, especially with the developers set to participate in the 2017 Google Summer of Code.
The toolkit’s code is incredibly adaptive, allowing it to run on several operating systems, and affording developers the opportunity to supplement their applications with the advanced search and indexation website crawler facilities provided. Probabilistic Information Retrieval and a wide range of Boolean search query operators are some of the other models supported.
And for those users looking for something closer to a finished product, the developers have used the Xapian Project to build another open source tool: Omega, a more refined version that retains the same versatility the Xapian Project is known for.

45. Arachnode.net

Arachnode.net was written with the C# coding language best suited to Windows. In fact, it is indeed (as the name itself implies) a program designed to fit the .NET architecture, and quite an expensive one at that.
Arachnode.net is a complete package, suitably used for crawling, downloading, indexation, and storing website content (the latter is done using SQL 2005 and 2008). The content isn’t limited to text only, of course: Arachnode.net scans and indexes whole website pages, including the files, images, hyperlinks, and even email addresses found.
The search engine indexation need not be restricted to storage on the SQL Server 2008 model (which also runs with SSIS in the coding), however, as data can also be saved as full-text records in .DOC, .PDF, .PPT, and .XLS formats. As can be expected from a .NET application, it includes Lucene integration capabilities and is completely SRE compliant.

46. Open Source Large-Scale Website Crawwwler

The Open Source Large-Scale Website Crawwwler, also hosted by FindBestOpenSource.com, is still in its infancy phase, but it set to be a truly large scale website crawler. A purposefully thin manager, designed to act as an emergency shutdown, occasional pump, and ignition switch, controls the (currently very basic) plugin architecture, all of which is written for the Java platform in C++ (no MFC inclusion/conversion is available at present, and doesn’t seem to be in the works either).
The manager is also designed to ensure plugins don’t need to transfer data to all of their peers—only those that effectively “subscribe” to the type of data in question, so that plugins only receive relevant information rather than slowing down the manager class.
A fair warning though, from the developers themselves: a stable release of Crawwwler is still in the works, so it’s best not to use the software online yet.

47. Distributed Website Crawler

Not much is known regarding the Distributed Website Crawler, and it’s had some mixed reviews but is overall a satisfactory data extraction and indexation solution. It’s primarily an implementation program, sourcing its code structure from other open source website crawlers (hence the name). This capability has given it some advantage in certain regards and is relatively stable thanks to its Hadoop and Map Reduce integration.
Released under the GNU GPL v3 license, the Distributed Website Crawler uses svn-based control methods for sourcing and is also featured on the Google Code Archive. While it doesn’t explicitly state as much, you can expect the crawler to meet with and abide by the regulations set out in the Standard for Robot Exclusion. After all, Google is a trustworthy and authoritative name in the industry, and can certainly be relied on to ensure such compliance in any crawler they promote.

48. The iWebCrawler (also known as iCrawler)

Despite the name, the iWebCrawler, which is also known as iCrawler, is not a Mac product at all, but an ASP.NET based Windows software written in Microsoft’s favored programming language, JavaScript.
It’s entirely web-based, and despite being very nearly a complete package as is allows for any number of compatible features to be added to and supported by the existing architecture, making it a somewhat customizable and extensible website crawler. Information, crawled and sourced with svn-based controls, is stored using MS SQL databases for use in creating search engine indexes.
iCrawler also operated under two licenses—the GNU GPL v3 license that many open source data extraction programs use, as well as the Creative Commons 3.0 BY-SA content license.
While primarily a JavaScript-based code model, iCrawler has also been released with C language compatibility and is featured on the Google Code Archive as well as being hosted on FindBestOpenSource.com.

49. Psycreep

As you’ve probably noticed, the two largest competitors in the hosting of open source website crawler and search engine solutions are Source Forge and (increasingly) the somewhat obviously named FindBestOpenSource.com. The latter has the benefit of giving those looking for Google approved options the ability to immediately determine whether an offering is featured on the Google Code Archive.
The developers of Psycreep, who elected to use both Javascript and the increasingly popular Python programming languages, chose to host their scalable website crawler with FindBestOpenSource.com.
Psycreep is also quite extensible and uses regular expression search query keywords and phrases to match with URLs when crawling websites and their pages. Implementing the common svn-based controls for regulating its sourcing process, Psycreep is fully observant of the Standard for Robot Exclusion (although they don’t explicitly advertise the fact, which is an odd exclusion). Psycreep is also licensed under GNU GPL v3.

50. Opese OpenSE

A general open source Chinese search engine, Opese OpenSE consists of four essential components written for Linux servers in C++. These modules allow for the software to act as a query server (search engine platform), query CGI, website crawler, and data indexer.
Users are given the option of specifying query strings but also allows for keyword-driven search results. These results consist mainly of element lists, with each item containing a title, extract, URL link, and a snapshot link of website pages that meet include the query words provided and searched for by front end users.
Opese OpenSE also allows the user to use the picture link for viewing the corresponding website page’s snapshot in the software’s database driven search engine index list. It’s capable of supporting a large number of searches and sites in its index and is Google Code Archive approved—just like most open source solutions found hosted by FindBestOpenSource.com.

51. Andjing Web Crawler 0.01

Still, in pre-alpha stage, the Andjing Web Crawler 0.01 originates in India and has been featured on the Google Code Archive. As development has not progressed very far yet, Andjing is still an incredibly basic website crawler. Written in PHP and running in a CLI environment, the program does require some extensive knowledge of the PHP coding language, and a machine that is capable of running MySQL.
Interestingly, one of the recommendations made to users by the developers themselves is to alter the coding to allow for Andjing to use SQLite rather than MySQL to save on your CPU resources. Whether a future patch negating the user’s need to do so will be released or not is unknown at present.
Because the software is not stable, and usability requires a lot of customization at this point, Andjing isn’t quite ready to be used reliably yet, but it does show a lot of potentials.

52. The Ccrawler Web Crawler Engine

Hosted by FindBestOpenSource.com, the Ccrawler Web Crawler Engine operates under three licenses: a public Artistic License, the GNU GPL v3 license, and the Creative Commons 3.0 BY-SA for content.
Despite finding itself well-supported, with inclusion on the Google Code Archive for open source programs, there isn’t very much that can be found on the web regarding Ccrawler. It is, however, known to be svn-based for managing its sourcing, and abides by the regulations set out in the Standard for Robot Exclusion.
Built with the 3.5 version of C# and designed exclusively for Windows, the Ccrawler Web Crawler Engine provides a basic framework and an extension for web content categorization. While this doesn’t make it the most powerful open source resource available, it does mean you won’t have to add any code specifically for Ccrawler to be able to separate website content by content type when downloading data.

53. WebEater

WebEater is a small website data retrieval program written as a cross-platform framework in JavaScript. It’s capable of crawling and mirroring all HTML sites, allowing for a basic search engine index to be generated and the website to be viewed offline by translating absolute reference links into relative reference links. Meaning, clicking on a link in the offline mirrored copy directs you to the corresponding downloaded page, rather than the online version.
Most sites don’t deal purely with HTML though, as often use a pre-processor language as well. PHP is the most common of these, and WebEater—despite its lightweight frame—was designed to accommodate this occurrence.
Licensed under the GPL and LGPL certificates, WebEater enjoyed its last official patch in 2003, when GUI updates were introduced. Nevertheless, it remains a functional website crawling framework and deserves its place on our list.

54. JoBo

Developed primarily as a site mirroring program for viewing offline, JoBo offers a simple GUI with a website crawler that can automatically complete forms (such as logins) and use cookies for session handling. This ability sets it ahead of many other open source website crawlers available.
The limitation rules integrated for regulating download according to URL, size, and (or) MIME type is relatively flexible, allowing for customization. Aimed at satisfying programmers and non-programmers alike, it’s an easily expandable model developed in JavaScript for cross-platform use. The WebRobot class allows for easy implementation of one’s web crawler if you prefer to use JoBo purely as a search engine plugin, but the existing code provides satisfactory indexation and link-checking functions as is.
Because the branches dealing with the retrieval and handling of documents are kept separated, integrating your modules will be a natural process. JoBo is also expected to release patches with new modules shortly, but a release date and further details have not yet been made public.

55. The Laboratory for Web Algorithmics (LAW)’s UbiCrawler

While the acronym LAW doesn’t quite add up to the word order in its full name, the Laboratory for Web Algorithmics is nevertheless a respected name in technology. UbiCrawler was their first website crawler program, and is a tried and tested platform that was first developed circa 2002. In fact, at the Tenth World Wide Web Conference, their first report on UbiCrawler’s design won the Best Poster Award.
With a scalable architecture, the fully distributed website crawler is also surprisingly fault-tolerant. It’s also incredibly fast, capable of crawling upwards of a hundred pages per second, putting it ahead of many other open source website crawling solutions available online.
Composed of several autonomous agents that are coordinated to crawl different sections of the web, with built-in inhibitors to prevent UbiCrawler from scanning more than one page of any given site at a time (thus ensuring compliance with the Standard for Robot Exclusion).

56. The Laboratory for Web Algorithmics (LAW)’s BUbiNG

A very new entrant in the realm of website crawlers, BUbiNG was recently released as the Laboratory for Web Algortihmics’ follow-up to UbiCrawler after ten years of additional research. In fact, in the course of developing BUbiNG as a working website crawler, the development team managed to break a server worth nearly $46,000. They also needed to reboot their Linux operating system after incurring bug #862758, but the experience they gained through the process has enabled them to design a code structure, so sound BUbiNG is reportedly capable of opening 5000 random-access files in a short space of time.
At present, the website crawler is still dependent on external plugins for URL prioritization, but as the team at the Laboratory for Web Algorithmics have proven, they’re hell-bent on eventually releasing a fully stand-alone product in the future.

57. Marple

Flax is a little-known but much-respected company that provides an array of open source web application tools, all of which are hosted on GitHub. Marple is their Lucene based website crawling framework program, designed with a focus on indexation.
As the program is written in JavaScript (and having been released even more recently than BUbiNG), at present, it does require a relatively new PC with an updated browser, and for Java 8 JRE to be installed.
Marple has two main components, namely a REST API and the React UI. The former is implemented in Java and Dropwizard and focuses on translating Lucene index data into JSON structure. The latter runs in the browser itself and serves to source the crawled data from the API. For this reason, Marple isn’t a true website crawler at this stage and instead piggybacks on other, established search engine indexes to build its own.

58. Mechanize

We weren’t quite sure whether or not to add Mechanize onto our list at first, but the more we looked into the website crawler, the more we realized it certainly deserves its place here. Developed in Perl, based on Andy Lester’s Python, and capable of opening (and crawling) HTTP, HTTPS, FTP, news, HTTP over SLL, and FTP over SSL, among others, it caught our eye more than once.
The framework’s coding structure allows for easy and convenient parsing and following functions to be executed, and also supports the dynamic configuration of user-agent features, including redirection, cookies, and protocol while negating the need to open a new command line (specifically build_opener) each time.

59. Cloud Crawler Version 0.1

A start-up Ruby project by Charles H Martin, Ph.D., Cloud Crawler Version 0.1 is a surprisingly good website crawler framework considering it doesn’t appear to have been touched much by the developer since he released it in alpha phase back in April 2013.
Cloud Crawler is a distributed Ruby DSL designed to crawl using micro-instances. The original goal was to extend the software into an end-to-end framework capable of scanning dynamic JavaScript and spot instances, but as is has been built using Qles, redis based queues and bloom filters, and anemone DSL as a reimplementation and extension.
A Sinatra application, cloud monitor, is used for supervising the queue and includes coding for spooling nodes onto the Amazon cloud.

60. Storm Crawler

Last (but not least) on our list is Storm Crawler, an open source framework designed for helping the average coder develop their own distributed website crawlers (although limiting them somewhat to Apache Storm), written primarily in Java.
It is in fact not a complete website crawling solution itself, but rather a library of resources gathered with the intention of being a single source point for Apache developers interesting in expanding the website crawler market. To get the full benefit of the package, you’ll need to create an original Topology class, but everything else is pretty much made available. Which isn’t to say you can’t write your custom components too, of course.


SEO Tools widely used in 2017 ——–


34+ of the Best SEO Link Building Tools & Softwaresz

Posted by Dave Schneider

Back in July of 2014, we’ve created a massive resource post about SEO tools. Today, we’ve written about a set of best link building tools that can help improve your SEO.
This time, though, the resource post we’ve created is specifically about helping you with one branch of SEO – link building.



Link Building

What is link building?
Link Building Definition from Moz

We won’t be discussing how or why link building is done in this article, but you can click on the definition above if you are at a beginner level in terms link building to learn more about it.
Instead, we are going to list the tools we deem as important and which can help you if you plan to run your own campaigns to build links for your websites.
Some of these tools we’ve used personally, together with our own Outreach Tool and the Ninja Chrome Extension.
How important has this been for us?
Honestly, without our own link building effort, we wouldn’t really be where we are now in terms of ranking.


Although link building isn’t an all in one solution to rank higher, it will indeed play a big role.
backlinks referring pages
Special mention to Linkody, Ahrefs, and Moz – these are the tools we’ve used to build our backlink profile.
You will find them in the list below as well.
So, without further delay, here is the

Ultimate List of Best Link Building Tools You Should Not Fail To See





Ahrefs is a toolset for SEO and marketing. You will be able to see a comprehensive backlink profile of your website and also, your competitor’s website. One of the best tools to use if you are running a competitor link building campaign.  >>>>>>> F/P
Track website rankings in Google, Yahoo!, and Bing daily. Automated SERP tracking saves you time and helps you respond quickly to ranking changes. >>>>>>>> F/P  
Track your keyword rankings on mobile and desktop results with speed and accuracy.
>>>>>>> F/P
Link Popularity Software, which helps you better manage your link building campaigns, find new link partners and keep track of incoming links. >>>>>>> F
Use the Broken Link Builder to find broken, dead or otherwise non-functioning pages related to your topic area. >>>>>>> P
Brokenlinkcheck is a free online web-site validator / integrity checker / problem detection tool that can check your web-pages for broken / dead links, validate, find, and report bad hyperlinks.
>>>>>>> F
Check My Links is a link checker that crawls through your webpage and looks for broken links.
>>>>>>> F
CognitiveSEO tool provides a unique analysis process that delivers unparalleled Backlink Analysis, Content Audit and Rank Tracking for every Site. >>>>>>> F/P
The Competitor Analysis tool is designed to provide a breakdown of your website’s search friendliness against your competitors based on various SEO metrics. >>>>>>> F
Discover new links to your website. >>>>>>> F/P
Discover important info about any website. Analyze technologies they use and how well they perform. >>>>>>> F
The most powerful scraper and poster for your link building arsenal. >>>>>>> F/P
Online Backlink Checker & Monitoring Tool to manage your backlinks. Get valuable SEO metrics. Get e-mail alerts for new/disappeared backlinks. >>>>>>> F/P
LinkResearchTools combines link data from 24 link data sources. We then clean, re-crawls and verify the link data for you. >>>>>>> P
Linkstant monitors your website for new links and records any new linking URLs that it discovers. It alerts you to these new links within a few seconds. >>>>>>> P
LinkAssistant SEO Tool is loaded with a wealth of features to entirely transform your link building experience, making it many times faster and child-easy. >>>>>>> F/P
Using Link Detox, you can find the risky links that may harm your site, create a disavow file automatically, and earn your rankings back. >>>>>>> P
The most effective way to obtain free backlinks is commenting on Relevant Blogs Forums, and Social Bookmarking. >>>>>>> F
Long Tail Pro is the keyword research software used by 70,000+ marketers and SEOs to find the best long tail keyword ideas and quickly analyze the competition >>>>>>> P
The Inbound Link Checker tool is designed to review your off-page SEO factor by viewing the list of quality backlinks / inbound links to your website. >>>>>>> P
Broken link checker for SEOs that allows you to make quicker insights on the links. >>>>>>> F
Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data. >>>>>>> F/P
Check your bad backlinks and your competitors’ good backlinks. >>>>>>> F/P
Microsite Masters is a powerful toolset that allows SEOers and Agencies of all kinds to get the most accurate and up to date ranking information for all of your websites and keywords.
>>>>>>> F/P
Crawl, Parse, and Analyze Millions of Web Pages, at a Rate of over 250,000 URLs per Minute, in Your Own, Custom Search Engine. >>>>>>> P
A strategic tool that analyzes SEO metrics of different URLs, providing important information about your competition. >>>>>>> F/P
SE Ranking is a web based all inclusive SEO management software offering deep SEO analysis and assistance at any stage of the website promotion. >>>>>>> F/P
Keyword ranking research tool for in-depth competitor analysis, business intelligence and building advertising campaigns. >>>>>>> F/P
The most efficient Website Analyzer. Website review and SEO tools to help you Make the Web better. >>>>>>> F/P
Extract, analyze, and visualize on-page elements and structured data. >>>>>>> P
Powerful Enterprise SEO software platform for brands and agencies. Monitor, test, measure and prove SEO strategies to anyone.  >>>>>>> F/P
ScrapeBox the Ultimate Link Harvester, Mass WordPress and Movable Type Blog Comment Poster Complete with PR Storm Mode and Bulk Pagerank Checker. >>>>>>> F/P
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. >>>>>>> F/P
Quick and simple Search Engine Optimization audit tool and website review of any web page.
>>>>>>> F
Monitors the whole SERPs for your keywords and industry while utilizing our 3rd party integrations, social signals, and A.I. Bots to help you dominate your SEO and ORM campaigns.
>>>>>>> F/P

Ideally, before you even sign up for any of these tools, you should already have mapped your campaign.
Are you going to target your competitor’s links?
Or do you want to write a skyscraper post and go from there?
Determine what you need, and then find the tool(s) that will help make those processes more efficient and effective.



Did we miss any tools?

If you feel like we’ve failed to mention some other tool out there, feel free to comment about it and we’ll add it if it fits


15 Best Link Building Tools

15 Best Link Building Tools
Sujan Patel
  • 37K

Free SEO Contract Template

Want a winning SEO Contract template that you can use to close SEO Deals? Get our editable, white label template! Click here to get your free SEO Contract Template.

Yes, prospecting for link building opportunities and reaching out to webmasters to drive new links back to your website can be done for free – but there are plenty of great tools out there that can make the process much easier and much faster!
Check out any of the following options if you need a kick in the pants to take your link building campaigns to the next level:

Tool #1 – Majestic SEO

Majestic SEO is a website browser that allows you to see which sites are linking to your competitors’ pages, allowing you to both determine how difficult it will be to beat them in the SERPs and identify new opportunities to build links back to your site.  The program offers a free report for any site you control (which can be especially useful in ensuring link sources are still linking back to your website), though to access the full spectrum of data this site provides, you’ll need to upgrade to the paid version.

Tool #2 – Open Site Explorer

The SEOMoz Open Site Explorer offers similar features as MajesticSEO, although you’re able to access slightly more information with this program’s free version.  Enter your competitors’ websites into the tool and pay special attention to their Inbound Links, Linking Domains, and Anchor Text – all of which may help inform your link building strategy.  For even more access, including data on social shares across Facebook, Google+ and Twitter, consider upgrading to the paid version of the tool.

Tool #3 – Raven Tools

Raven Tools’ SEO Tools feature isn’t cheap (plans start at $99/month), but the data this program gives you access to is well worth the expense.  Specifically, take a look at the company’s Link Manager program, which allows you to research potential link partners, automatically grab webmaster contact information and send standard link request messages – all from within the same, easy-to-navigate window.

Tool #4 – Ahrefs

Chuck Price, writing for Search Engine Journal, calls Ahrefs, “the best link building tool you’ve never heard of” – and a quick glance at the programs features and functionality demonstrates why.  The program’s Backlink Analysis features provides an unprecedented amount of information about a site’s inbound links, including each link’s ALR rating (a measure of the estimated number of visitors following each link per month).  This tool allows you to quickly prioritize link prospects and ensure the partners you’re contacting will result in the biggest gains for your site.

Tool #5 – Link Research Tools

Link Research Tool doesn’t just identify potential sites you could contact for links; it goes much, much further.  For example, the tool’s unique programming allows it to determine whether you should focus more on SEO or branding links, how your existing link profile compares to your competitors’ and why you may have lost rank within the SERPs.  With plans starting at $199/month, this intuitive tool isn’t cheap but can make a big difference for more advanced webmasters who are operating in competitive niches.

Tool #6 – Moz PRO

SEOMoz PRO isn’t just about link building – it’s a complete SEO management program that allows users to take advantage of SEOMoz’s industry leading knowledge regarding on-site optimization practices, link building techniques and social media marketing.  At $99/month, it’s priced competitively with similar programs (including Raven Tools and Ahrefs) and offers more than enough information and tools to keep most webmasters busy for quite a while!

Tool #7 – MozBar

The MozBar program is a free Firefox and Chrome extension that automatically displays loads of valuable link prospecting information within your browser window.  For example, the toolbar highlights “no-follow” versus “follow” links, internal and external links, and the presence of specific keywords, allowing you to see – at a glance – which links and keywords your competitors are targeting.

Tool #8 – Ontolo

Like Raven Tools and Link Research Tools, Ontolo offers a comprehensive suite of link research tools for a monthly fee, starting at $97/month.  However, this innovative program offers a few unique features that set it apart from these competitors, including automated link prospecting and enhanced competitor link profiling that take much of the tedious “guess work” out of link building.  It’s a great option if you’re strapped for time and would rather analyze a presorted list of link prospects than generate your own.

Tool #9 – Market Samurai

Although Market Samurai tends to be more useful as a keyword research tool, it does have a few modules that can be useful for link building activities.  Specifically, the “Find Content” module allows you to track down article directories, blogs, and other web resources – all of which represent potential link building opportunities.  And with a one-time fee of $149, this option can be a much cheaper program to add to your link building arsenal that Raven Tools, Link Research Tools and other programs that require a monthly subscription.

Tool #10 – Tout

Tout isn’t a link building program at all – instead, it’s an email management solution that helps you to extract contact information from websites, automatically create new email messages and copy in template message texts, all with the click of a single button.  If you struggle with the process of contacting every potential link partner you turn up with your prospecting efforts, you’ll find programs like Tout to be immensely helpful.

Tool #11 – BuzzStream

BuzzStream offers a comprehensive link management system, including modules that focus on link research, prospect relationship management, and backlink tracking and analysis.  It’s highly regarded by industry leader Search Engine Watch, and is one of the few programs of its type that offers starting plans at a price point under $30/month.  This makes it a great option for beginning webmasters who may not need the more advanced features provided by programs like Ontolo, Raven Tools or Link Research Tools.

Tool #12 – WhoLinkstoMe

WhoLinkstoMe is a reporting service that provides analytics reports detailing all of a given site’s existing backlinks.  The service offers various subscription levels (at various price points, of course), but overall, the program’s reports can be extremely useful regarding better understanding your site’s existing backlink profile and identifying potential weak areas that should be corrected.

Tool #13 – Wordtracker’s Link Builder

Wordtracker’s Link Builder Tool is a relatively new entry into the link prospecting program market, but it’s already receiving accolades due to Wordtracker’s long-standing reputation for providing quality products.  Where the Tool excels is its ability to identify link prospects quickly and sort them into relevant categories, allowing you to pursue only the links that make the most sense for your business.  And at $69/month, it’s a cheaper solution for this specific activity than the programs offered by Raven Tools, Link Research Tools and other higher-end tools.

Tool #14 – Advanced Link Manager

Advanced Link Manager is another comprehensive SEO solution which combines on-site optimization analysis with link prospecting and relationship management tools.  The program offers several different “levels”, each of which is suited to different types of users, including webmasters, SEO professionals and more.  Of particular interest to some readers will be the company’s policy of giving away licenses to industry bloggers, so be sure to check out this specific link building program if you think you might qualify.

Tool #15 – Amazon’s Mechanical Turk

Amazon’s Mechanical Turk isn’t specifically a link building platform (it’s actually a micro-hiring program that can be used to complete a number of different tasks), it is possible to automate the process of link building using this service.  For more details on how to set up this system, check out Ben Wills’ article on Ontolo titled, “How to Review 5,000 Link Prospects & Collect 1,500 Contacts for $525 with Amazon’s Mechanical Turk.
Are there any other link building tools that you can’t live without?  If so, share your recommendations in the comments section below!


There are a sea, nay an ocean of link building tools to choose from.
And as a digital marketer, finding the right tools for the job can feel like an overwhelming task.
Luckily for you, I have a shortcut.
Throughout my career as a link builder and SEO, I have invested thousands of dollars and countless hours into finding and testing the best tools and software systems on the market.
And after almost a decade in the game (and God know how much money) I have compiled a list of the best link building tools on the planet.
And I am here today to share that knowledge with you.
Whether you want to level up your outreach, remove dead links, master influencer marketing, or analyze your competitors, it’s all here.
No matter your experience level, budget, or goal, I guarantee that this guide will help you find a tool to fit your needs.



Link Building is Not What it Used to Be

Before I dive into the best link building tools, I want to take a moment to explain how link building has changed in recent years.
Many of you probably have some misconceptions that were derived from the black hat days of link spamming and constant commenting.
Let me be clear, those tactics will no longer work.
Link building in 2017 is not what it used to be.
If you want to be a successful link builder, you can no longer just spam the comments section of a competitor’s blog or land the occasional guest post on a low level website.
To achieve success in the modern era, you must develop relationships, earn high quality links, and find ways to create a beautiful cobweb of backlinks from websites all across the internet.
Putting it simply, link building in 2017 is the art of building relationships and offering enough value to other bloggers and industry experts that they will reward your hard work with a link to your content.
Google will then look favorably upon this backlink and use it as a determining factor when their algorithms decide how to rank you.

Why Do I Need These Tools Anyway?

So now you might be asking, “Link Building sounds pretty simple… why do I need a bunch of advanced and potentially expensive tools to do it?”
The simple answer is: Because you will never achieve real SEO success without them.
Sure you can build some great links without any of these tools.
But it will take you years of work, countless pieces of content, and more rejections than most people can handle.
By taking advantage of a few simple extensions, softwares, and services, you can build an impressive backlink profile and earn a #1 ranking on Google in record time.
If you put this link building software to use, you will quickly overtake your competitors in the search engines and grow your company to new heights.
So with all of that out of the way…
Let’s begin!



51 Amazing Link Building Tools For SEO





Ahrefs is a phenomenal, well rounded tool that provides you with a plethora of link building goodies.

It has become one of the most dominant forces in the SEO world with good reason.
“I use a couple of different sources for examining link profiles, but Ahrefs has got some really impressive tools that make it stand out… the way they break down anchor text into different numbered terms makes identifying issues very easy.” ~Adam Connell, Blogging Wizard
It allows you to check your competitor’s backlink profile to determine how you can quickly overtake them.
It also lets you see your competitors’ top pages by links, link growth, and compile broken link analysis.
“Simply put, the premier tool for checking links. Their mentions tracker is also highly underrated.” ~Gregory Ciotti, Help Scout


“I know there are a variety of 3rd party link tools available but Majestic has always been one of my favorite sources. It’s affordable, fast and provides the majority of information I’m looking for..” ~Sean Stahlman, Outspoken Media
Majestic SEO contains over 875 billion backlinks in its index making it one of the leading backlink tools in the world.
It comes with a wide variety of features that allow you to audit your website and determine what style of content is most appealing to your audience.
You can quickly pinpoint where your backlinks are coming from, and you are even given a graphical illustration of how your website compares to the competition.
Plans range from $49 to $399monthly making it an incredibly affordable resource for SMBs of any level.

Open Site Explorer

No list of link building tools would be complete without Open Site Explorer
In fact, according to a comprehensive poll compiled by Rich over at Clambr.com, Open Site Explorer was voted the third most powerful link building tool by over 55 experts.
It allows you to create an incredibly detailed backlink analysis of both your own website and those of your competitor’s and gives you unique insights to help you hunt down potential link building opportunities.
“Of course, for backlink research everyone has their preference (whether it be OSE, Majestic, ahrefs). Personally I use all of them, but my “go to” is usually OSE. The export of competitor’s backlink profiles in order to identify their top links is one of my first things I check.” ~Ryan McLaughlin, Clarity Ventures

Raven Tools

Raven tools are one more suite of awesome link building tools that specialize in competitor research and outreach management. It has extensive competitive analysis which will help you know what keywords your competitors are ranking for. ~Anil Agarwal, Blogger Passion
Raven SEO tools provide you with extensive options for competitive analysis as well as comprehensive marketing reports that will help you find weaknesses in your link profile and quickly remedy the situation.
In addition to their detailed tools and reports to help you improve your link building strategy, Raven Tools also comes with a few extra goodies to help you level up your SEO.
With the Pro Package starting at $90 a month, not only will you receive 40 free backlink reports, but you will also get Raven’s Site Auditor, automated marketing reports, and analytics data.


Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry. ~Jason Nurmi, Marketing Manager Zillow
Few names have become more synonymous with “Kickass online marketing tools” than Moz.
And while they offer a wide variety of specialized tools for various SEO endeavors, one of my personal favorites is Moz Pro.
As they say in their product tagline, MozPro is the “Complete SEO Toolset.”
They offer everything from unique insights into link performance and ranking, a streamlined interface to save you time and money, and comprehensive reports that make sense of the notoriously cryptic data that most SEO tools provide.
“The automation in Moz tools allows my team to focus on strategy and insights vs. running keyword reports manually or scheduling individual site crawls every few weeks. The simplicity of their tools mitigates the learning curve for new hires, allowing them to immediately jump in and add value.” ~Jon Clark, Director of Audience Development at NBCUniversal, Inc.


With nearly half a million installations, MozBaris one of the industries leading SEO tools on the market, providing you with a complete SEO toolbar that is compatible with all leading browsers.
“The MozBar has been a critical part of my link building strategies and competitive analysis for 5 years now, through agency work and in house SEO. It’s the tool that gets the most excited responses when you share it with your clients: It’s easy to use, easy to understand, and adds an extra layer of information to every website you visit. Definitely a must have for any SEO.” ~Kristina Kledzik, SEO Manager for Rover.com
MozBar provides you with instant metrics and feedback and an incredible variety of tools including Data Export, Authority Scores, and an On Page Highlighter.
No matter where you are in your link building journey, MozBar provides you with easy access to the tools that you need.
Two-clicks is all you need for basically any SEO-related data point you could ever want. On-page elements, HTTP status codes, link metrics, schema markup, keyword difficulty … it’s all only 2 clicks away! MozBar is the single most useful item in my SEO toolbox, and it keeps getting better. Stop wasting your time, download MozBar! ~Logan Ray, Digital Marketing Expert at Beacon




If you are looking to automate your data mining, then few tools on this list stand up to the sheer power and capacity of Ontolo.
Drawing from more than 80 sources Ontolo’s custom built software helps you find hard-to-get information about potential prospects including their contact information, pages, and outbound links.
It also offers an incredible level of insight and easy to understand categorization and customization to the information in question.
Ontolo is a powerful tool that searches for quality prospects to help you increase your SEO rankings, like back-linking opportunities, guest blog posts and other marketable content. ~Andrea Riveras, Top Ten Reviews

Link Prospector

When it comes to link building, there are many ways to acquire links. No matter what you do or which vertical you’re in, in order to rank well you need quality pages hosting your links. That’s where using a tool like Link Prospector can help, it will research and analyze a large amount of data before listing potential link partners. It cuts your search time down considerably. ~Debra Mastaler, Search Engine Land
If you are looking for a comprehensive and easy to use tool to help you find and organize potential link building opportunities, then look no further.
Link Prospectoris one of the most highly acclaimed link building tools on the market.
Looks good, don’t it? IT IS. The tool is simply fantastic when it comes to discovering link opportunities that you never knew you had. ~Scott Dodge
Offering over 16 report types, Link Prospector presents you with a plethora of ways to quickly find and take advantage of link building opportunities.
From guest posts to PR to forum discussions, it’s all here and yours for the taking.


If you need to find ways to quickly remove and eliminate old backlinks that are no hurting your Google ranking, then Rmoov is the tool for the job.
With Rmoov you can quickly contact webmasters of any given website with a request to remove bad links from several URLs.
Rmoov is free for basic members and instantly gives you access to the tools you need to ensure the highest level of quality for your link profile.

Cognitive SEO

Cognitive SEO is the authority tool to help you quickly and easily find the weaknesses and holes in your backlink campaign.
It analyzes your link profile to find unnatural links that might be incurring penalties and gives you the tools you need to quickly remedy the situation.
CognitiveSEO combines the best link data with some great innovations, creating a truly ambitious and elaborate SEO Technology. Well done! ~Dixon Jones, Marketing Director at Majestic SEO
With a wide variety of tools that allow you to audit, analyze, and track your backlink performance, Cognitiveseo is one of the leading tools on the market.
The cognitiveSEO toolset is a great toolset for any savvy SEO. A lot of great features and tools for a reasonable pricing. Just take the tools for a spin! ~Marcus Tandler, Online-Marketing Expert Mediadonis





Buzzstream is hands down the best enterprise class outreach management tool out there. It gives me the easy top down view to make sure we are delivering. I find the tool saves me time and is extremely intuitive. ~Wil Reynolds, Founder of Seer Interactive
BuzzStream is perhaps one of the most well known and widely used tools on this list.
Equipping you with all of the tools that you need to manage and grow your relationship with industry influencers and other key persons, BuzzStream allows you to easily automate the link building and relationship management process with its comprehensive software.




Ninja Outreach

Ninja Outreach is one of the newer tools on this list.
However, don’t mistake its lack of time on the market with a lack of power.
I have been using Ninja Outreach for over 2 months now and after tweaking my campaigns, I have made 2 sales with a total of $4400 in revenue. I have 4 other companies requesting more information. Needless to say, Ninja Outreach is a great tool for outreach & lead generation. 2 thumbs up! ~Yasir Khan, Founder/CEO of Reputation Enhancer
Ninja Outreach is a phenomenal tool for compiling lists of prospects for different link building campaigns and then automating the necessary outreach.
With over 5 million influencers in their database, Ninja Outreach makes it a breeze to find, contact, and sell key industry influencers on your content.
I’ve been doing SEO for over five years and Ninja Outreach is the best tool I’ve used to manage outreach campaigns across hundreds of websites and multiple projects. Their contact info collection tool alone saves me countless hours each month. ~Ryan O’Connor, One Tribe Apparel




Group High

Whenever one link building tool is powerful enough to garner the attention of industry leaders like Neil Patel, Jay Baer, and Debbie Williams, it is typically a good idea to pause and take notes.
Group High is the quintessential influencer marketing tool.
GroupHigh has helped us quickly identify bloggers, writers and media outlets that may not have been on our radar before, even after time- consuming research. I can find in 10 minutes what used to take hours. ~Debbie Williams, Chief Content Officer at Sprout Content
It allows you to quickly connect with influencers, grow your relationship by providing valuable content, and then manage those relationships… All on autopilot.
If you want a tool to take your influencer marketing from good to great then Group High is your go to tool.
While it might come with a hefty price tag, it is well worth the investment and will give you the edge you need to achieve success.
I very much recommend agencies get a GroupHigh software license to help find bloggers and manage relationships with them. ~Jay Baer, Convince and Convert Speaker

URL Profiler

If you are looking for the easiest way to quickly audit your links, content, and social data, then I strongly recommend that you check out the tool URL Profiler.
I can’t remember what my life was like before URL Profiler came along, but I knew I was on to a good thing when I turned up to an internal client meeting with more data than our Head of SEO ~Craig Bradshaw, Head Creative at Mediaworks
It provides you with link and social sharing metrics, tools to build your content inventory, and a comprehensive audit of unnatural backlinks.
URL Profiler makes it easy to extract and compile the data you need to optimize your link building campaign in a matter of minutes.


Dubbed the “Swiss Army Knife of SEO”, Scrapebox comes equipped with a vast array of tools.
Don’t be fooled by its simplicity: ScrapeBox is very powerful. You can easily streamline dozens of monotonous white hat link building processes with this tool. In fact, many white hat SEO agencies consider the software one of their secret weapons. ~Neil Patel CEO, QuickSprout.com
From its Search Engine Harvester, Keyword Harvester, Comment Poster, and Link Checker, Scrapebox really is your all-in-one SEO tool.
“Scrapebox is inarguably one of the most important SEO tools ever. It has a lot of useful features that almost every serious SEO needs.” ~SEOoptimizers.com
With its premium features and plugins starting at $20 a month for a lifetime license, Scrapebox allows you to customize your user experience to get all the tools you need and none of the ones that you don’t.

Broken Link Builder

By simply typing in a keyword or phrase, Broken Link Builder will quickly hunt down dozens, if not hundreds, of broken links that provide you with excellent link building opportunities.
This simple but powerful tools allow you to safely grow your link profile and find the “low hanging fruit” of the internet that are ripe for the picking.
Broken Link Builder simplifies content creation and outreach allowing you to minimize the amount of time that you spend on link building activities and maximize the profit.


Whitespark is one of the premier SEO and link building tools for local SMBs.
If you are looking to build local links, Whitespark scours the local web to find the best link building opportunities that are congruent with your company and location.
And Whitespark does more than just help you build backlinks.
It also enables you to gather client testimonials, maximize your local reputation and social proof, and audit your list of current citations to optimize your search engine presence.
With services starting around $27/month, Whitespark gives you some incredible bang for your buck and should definitely be on your radar.

Google Webmaster Tools

While this particular “tool” might not be what first comes to mind when you hear the phrase link building, Google Webmaster Toolshas provided countless SEOs and entrepreneurs with the data and insights they needed to take their campaigns to the next level.
“Although not necessarily within the “tools for your offsite link building campaigns”, it has to be one of the main tools I use day-to-day. A lot of my time, especially within the last few months, has been focussing on identifying measurable backlink data. Therefore utilising the ability to download ‘discovered’ backlinks over the last few years is incredibly useful. Especially when conducting backlink audits for new and potential clients.” ~Darren Paterson, Query Click
Unlike most of the tools on this list, Webmaster Tools is completely free, and is owned and operated by the very people whose search engine you are most likely trying to rank on.
Google’s Webmaster Tools helps you track analytics to your site, receive the support you need, and it also provides you with in depth courses and guides to make your website search engine friendly.
If you haven’t already setup your account, go ahead and get that taken care of in another tab.
I will be here with the remaining tools when you get back.


Yet another great tool from the folks over at Moz, Followerwonkis a slightly less conventional link building tool.
That is to say that it is not really a “link building” tool at all.
Followerwonk allows you to analyze and track your Twitter followers, compare users, and search bios.
And while its link building applications might not be immediately obvious, you need to remember that link building is really relationship building.
With Followerwonk, you have the power to find amazing link building opportunities that are lying dormant inside your Twitter account.
If you notice that a specific influencer is following you, or notice that a few of your followers have created blogs that are starting to blow up, you can easily leverage your existing “relationship” with these individuals to earn high quality links.

Link Miner

Link Miner integrates Majestic SEO with Point Blank SEO’s Chrome extension to make sourcing and generating backlink counts a breeze.
This is an excellent tool that I highly recommend to anyone who is serious about taking their prospecting efforts to the next level! ~David Farkas
Link Miner allows you to instantly check pages to find broken links.
But this is nothing new…
Where Link Miner really shines is in it’s ability to dive even more deeply into the links in question.
With the click of a button, you can instantly find the total link count, referring domains, and the URL’s top 5 links.

Muck Rack

Muck Rack is one of the industry’s leading tools for finding and contacting relevant bloggers and journalists.
This tool will help you discover and contact the highest quality bloggers and journalists in your niche and make sure that your content is part of their conversation.
Whether you are looking to improve PR, or simply increase the number of links back to your content MuckRack is the tool for the job.
We depend on Muck Rack, especially the alerts, to make sure we’re a part of conversations with journalists.~ Christina DiRusso, Director Communications, BuzzFeed

Pitch Box

Pitch Box is an all in one platform for influencer outreach and content marketing.
It allows you to find publishers, bloggers, and marketers in record time, and then send personalized outreach and follow up.
“Unlike many outreach platforms that are clunky and confusing, Pitchbox is a breeze to use.”
Brian Dean, Backlinko
But it doesn’t stop there.
Pitch Box also provides analytics services that help you track and manage the performance of your outreach campaigns so that you can tweak your strategy until you are operating at the highest levels of efficiency.
While the service is a little pricey (coming in at $195/month for the basic package) it provides you with all of the tools you need to level up your influencer outreach and content marketing almost overnight.


Linkassistant is one of the most powerful tools on this list.
It is your one stop shop for back link outreach.
You start by selecting your preferred method of prospecting (guest posting, directories, etc.) and then Linkassistant compiles a comprehensive list of high quality prospects and insights into each of those prospects in a matter of minutes.
LinkAssistant does everything I have been doing by hand for years. It finds link prospects from all over the internet, even in the forums that I would never find myself. And it does it in seconds. Incredible time-saver.
~Michael Anderson, SEO at Effective SEO
Then, you can contact these prospects from within the app and check on the status of your links once they are live.
To top it all off, Linkassistant also provides you with customized link building reports that will help you analyze your progress and plug any holes in your strategy.
It also comes with a free (no credit card required) trial so that you can take the software for a test drive before making your purchase decision.


I almost didn’t include BuzzSumo on this list.
And not because it isn’t a phenomenal tool (which it is) but rather because nearly everyone in the world of online business and SEO is already using it.
Founded by Noah Kagan in 2012, Buzzsumo has seen a meteoric rise in the past 5 years, quickly growing into one of the most widely used and highly acclaimed SEO tools in the world.
“BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry and who the major influencers are. For me, no tool comes close to providing the kind of insight that BuzzSumo gives.”
Matthew Barby Digital Marketing Expert, Hubspot
Buzzsumo allows you to quickly gain fantastic insights into industry trends and popular content so that you can create the most linkable and shareable content possible.
It gives you all the insights you need to figure out what the leaders in your industry are doing so that you can create a comprehensive content marketing and link building strategy based on datanot conjecture.
If you haven’t already given it a go, I highly recommend that you try it out today!
You will not be disappointed.
“I love the ease of use and the immediate value I get from using the product. I can search for terms/phrases and quickly identify content that’s performing well in a niche or with an audience. Likewise, I love how visually simple and compelling BuzzSumo’s data displays.”
~Rand FishkinFounder, Moz.com


SEMrush is positioned as your “All-in-one” SEO toolkit.
And no statement could be more accurate.
SEMrush not only helps you perform day-to-day tasks, but also provides in-depth analysis that is very clear and can be easily incorporated into your digital marketing strategy and significantly improve your performance. ~Umit Yilmaz, SEO Engineer at Ebay.com
SEMrush comes with more tools, bells, and whistles than you can shake a stick at.
And not just for link building.
I mean, sure, its content and PR tools allow you to monitor mentions, track industry trends, and perform backlink audits and analysis.
But this is just the tip of the iceberg.
With SEMrush we are able to identify opportunities and react to them in less time by having a trusted source of data that is extremely easy for the whole team to access.
~Kenyon Manu, Director of Search at Overstock.com
SEMrush also allows you to complete technical SEO audits, paid traffic analysis, and generate content trend summaries.
Considering the sheer volume of tools at your disposal, the $99/month price tag is almost laughable.
And with a money back guarantee, you really have nothing to lose.


SeoQuake is a simple and free to use SEO extension that comes with a wide array of tools.
It allows you to rapidly conduct on page SEO audits, examine internal and external links, compare domains in real time, and then export all of the data you have gathered into an easy to read file.
With the comprehensive data provided by this tool, you can quickly create an epic link building strategy and continually refine that strategy based on new data.

SEO Spyglass

SEO Spyglass is one of the best tools for monitoring, analyzing, and comparing backlinks to ensure that you can create an effective, penalty-proof, link building strategy.
It allows you to find all backlinks pointing to your site, reverse engineer your competitor’s links, and get an in-depth analysis of backlink factors.
We purchased SEO Spyglass just over a month ago, and were shocked to see how quickly we started experiencing results. Its suggestions have enabled us to double our website traffic all simply from our executing SEO SpyGlass recommendations. Following SEO Spyglass’s recommendations allowed us to pay for the cost of the license long before a month had even passed!” ~Jason Collier, CertFX Certification Practice Tests
With both free and paid options, SEO Spyglass is a no brainer for your link building strategy.

Link Detox

With the constant updates to Google’s search algorithms, you never know when a previous link building strategy will incur penalties and damage your website’s authority.
Link Detoxis the remedy to this problem.
It provides an in-depth audit and analysis of your current link profile to help you mitigate the risks from Google’s Panda updates, and ensure that you can maximize your ranking while minimizing your risk.
With the help of Link Detox and Link Detox Boost, we have removed at OLAMobile, a Google Manual Penalty in just 14 days. Amazing! LRT It’s a set of tools, that any professional SEO need to possess in his day-to-day toolbox set.” ~Eugen Platon – Head of Search at OLA Mobile


WhoLinksToMe is a simple and easy to use tool that provides you with comprehensive link data, extensive reports, and competitive intelligence.
Their tools allow you to easily monitor backlinks, find key prospects, and keep an eye on the competition so you can learn from their success and failure.
With premium plans starting at $40 a month, WhoLinkstoMe will help you maximize your ROI and create a fully optimized link building strategy for a fraction of the cost of other tools.

Advanced Link Manager

Used by big brands like Sony, Microsoft, and Nvidia, Advanced Link Manager is one of the best tools on the market for managing and scaling your link building campaign.s
“The Advanced Link Manager is a great tool to find relevant link opportunities. In just a few mouse clicks I can find out who links to top-ranking websites, but not yet to our client’s. It is so straightforward and easy to use.” ~Nardo Kuitert, U-C WEBS
With advanced link management, in-depth reports, and competitive analysis Advanced Link Manager provides you with everything you need to optimize your link building strategy.
While plans can go as high as $600/month, the standard plan starts at only $99/month, giving you a chance to try out their software for a nominal investment.

Fresh Link Finder

Fresh Link Finder is a great tool for aggregating all pertinent backlink data into one, easy to access location.
This tool will help you keep tabs on back links as they arise and allow you to quickly find new opportunities for prospecting based on your current link profile.
This will allow you to create a more informed and detailed link building strategy based on what has already worked in the past.
Fresh Link Finder gives you a one month free trial and plans start at $49/month.


LinkOdy eliminates the need to manually track backlinks, and provides you with a simple and automated way to keep tabs on your link profile.
Without a doubt, Linkody is the best backlink software on the market today.
Pete DuffySEO Agency Owner
They provide link notifications, a link disavow tool, Moz data, link analytics and much more.
Their affordable plans start at only $10 a month and give you all of the tools that you would expect from premium grade software.


If you want to find data on new links instantly, then Linkstantis the tool for the job.
While you can easily track data on your backlinks over the course of days or months with more traditional services like search engine reports and analytics logs, Linkstant offers one of the only instant link reporting softwares on the market.
With Linkstant you will be able to immediately contact linking websites to correct information, determine which content is generating buzz on social media, and reply to user reviews (positive or negative) as they arise.


LinkNabber is one of the most effective free tools on the market to quickly find and take advantage of free link building opportunities.
While many of the tools mentioned in this article are more proficient at accomplishing Link Nabber’s goals, almost all of them come with a premium price tag.
With LinkNabber’s free software you can quickly, create, submit, and track links back to your website.
Even though it might not come with all of the bells and whistles of some other tools on this list, for the cash-strapped entrepreneur, this is a fantastic place to start.

Microsite Masters

The most important part of any link building campaign is simple…
It doesn’t matter how many backlinks you get or how many authority websites are sending traffic to your content, if you are not getting the results that you want, then you are wasting your time.
With Micro Site Masters, you can easily keep tabs on results to ensure that all of your effort is being spent in the right ways.
They provide comprehensive data, breaking down everything you need to know in an easy-to-understand report that will help you analyze, pivot, and optimize your link building campaigns almost overnight.
“You really only need to know the single most important difference between this service and the competition: IT ACTUALLY WORKS. EVERY. SINGLE. DAY. I am happy that I’ve finally found a system that has not once gone down. It’s about time. Thanks guys for making it happen!”
Mike Roberto

SE Ranking

SE Ranking is the main competitor to SEMrush, and a quick look at their website makes it easy to see why this is an SEO Tool battle royale.
At around $89 for their most popular service, SE Ranking is the all-in-one SEO tool to help you take your search engine game to the next level.
While SE Ranking comes with comprehensive backlink monitoring and tracking tools, these are just the icing on the proverbial cake.
With accurate rank tracking, competitor analysis, and deep website audits, SE Ranking comes with more tools than most SEOs know what to do with.
If you are looking for an all in one tool to upgrade your SEO game, the SE Ranking might just be for you.

SEO Site Checkup

While SEO Site Checkup comes with all of the bells and whistles of tools like SEMrush and the previously mentioned SEranking, it’s backlink tool is what really makes it stand out.
Not only does SEO Site Checkup allow you to easily monitor and analyze your backlink profile, but it also analyzes and aggregates the data, radically simplifying the process for you and your team.
It allows you to see backlinks in order of importance, examine the quality of your backlinks, and export your backlink reports into a separate file that you can use to track their performance over time.


Serps.com is one of the most widely used SEO tools on the market.
They provide you with a plethora of tools to optimize your search engine performance and maximize your link building efforts.
With a rank index chart, google analytics integration, keyword tagging, bulk rank checker, and a backlink explorer, serps.com has all of the tools that you need and more.
If you’re in SEO and don’t use SERPs, you’re not doing it right”
~ Ian St. Clair, Clicks and Clients


Seoptimer is a fantastic free to use tool that analyzes your website and gives you a comprehensive grade and suggestions based on their findings.
If you want a quick and simple tool that will allow you to determine how your website is performing (and whether or not your link building strategy is working) then Seoptimer is your way to go.


Serpstat comes filled to the brim with excellent SEO tools and capabilities.
The most notable (for our purposes) is their Backlink Analysis feature.
Serpstat allows you to quickly analyze referring domains, see your backlink history from the past 2 years, and analyze your competitor’s strategy to so that you can optimize your own.
With plans starting at only $19/month Serpstat is a great way to get your feet wet without spending your entire marketing budget.

Rank Trackr

If you want an easy way to track your rank and determine the success of your various link building campaigns, then rank trackr is your ticket to success.
Rank Trackr provides you with all of the statistically significant data that you need and none of the fluff that you don’t.
With everything from white label support, competitive analysis, and advanced filtering, Rank Trackr makes monitoring your link building campaigns easy.

Your Outreach

Your Outreach is an easy to use tool that will help you automate influencer outreach.
Your Outreach helps you build backlinks and grow your authority without wasting time or money.
YourOutreach has enabled us to streamline our processes, become more efficient and ultimately build more links! Highly recommended!
Tom Shurville, CEO, Distinctly
They provide you with customized services to help you automate influencer outreach and optimize your outreach to maximize response rate, With an incredible free service and basic plans starting at around $40 a month, YO is a great first step if you want to take your link building to the next level.


Cold email outreach is a historically challenging task.
With so many people vying for influencer’s attention, it is hard to stand out from the crowd and achieve success with “cold” leads.
Mailshake solves this problem once and for all.
Mailshake is freaking awesome. At Paperform, celebrating users as individuals is core to our brand, and Mailshake empowered us to continue to engage personally despite rapid growth. Highly recommend.”
~Diony McPherson, Paperform
They provide you with proven templates for everything from guest posts to content promotion to PR.
They then help you to automate follow up and meticulously track your progress in real time.
At only $9/month, Mailshake is an absolute steal for the budding link builder and it will provide you with all of the tools you need at a price that cannot be beat.


HARO or Help a Reporter out is one of the premier places to connect journalists and expert sources.
It distributes over 50,000 journalist queries each year it allows you to easily source topics that are relevant to your industry and so that you can minimize the time required to source new content.
And best of all, it’s totally free.

Authority Spy


Authority Spy aggregates content and information from across the web to help you seamlessly connect with influencers, top bloggers, and industry experts in record time.
With Authority Spy’s software, you will be able to easily create projects and content relevant to your industry’s leaders and then complete outreach for the project in record time.
The platinum level product costs only $17 a month with a one time activation fee of $47, making it a steal for your influencer marketing campaign.


Dibz is a link prospecting tool that simplifies your workflow and helps you optimize every minute you spend on your link outreach.
With a useful spam filter, content prioritization, and Pitchbox integration, Dibz helps you get your prospect list built and optimized as quickly as possible, allowing you to focus on outreach and other high level tasks.
Plans start at $69/month and go up to $369/month for the enterprise plan meaning that you can tailor your subscription to fit your needs.


Traackr allows you to create a list of influential individuals and work your way through the outreach and conversion process of your link building campaign.
Its easy to use interface gives you the ability to build and leverage large lists so that you can, as they say, “Influence the Influencers”
Their unique algorithm completely removes vanity metrics to ensure that you are only connecting with people who have real reach and influence.
And most importantly, Traakr makes it easy to, well… track the results to ensure that you are only doing what works.

Epic Beat

Created by Epictions, Epic Beat is a great content research tool that makes white hat link building a breeze.
It gives you easy to understand insights about the most pertinent content in your industry including the number of shares per post and average number of comments.
One of my favorite parts of this tool is that it allows you to do keyword based influencer research to figure out which influencer and sharing similar content and which platforms they are using to distribute it.
Epic Beat offers a free version as well as premium versions costing $490 and $1990 a year so that you can select the service level that is right for your company.




Alexa by Amazonis a great tool to build a comprehensive content marketing and link building campaign based on what works.
With their Competitive Intelligence Tools package starting at only $49/month, Alexa provides a cheaper alternative to some of the more popular (and more expensive) competitive research softwares mentioned in this article.
And, if you are willing to upgrade to their premium package including a few extra SEO tools, Alexa can really pack a powerful punch for your SEO efforts.
It is wonderful that the site audit is very actionable. We check site audits monthly, and return to its checklist at least twice a week to check off items that need attention.”
~Girish Redekar, Co-Founder, Recruiterbox



SEO Tools for Excel

One of the greatest struggles that you will face on your journey to grow a successful SEO agency, (or simply streamline your own SEO efforts) is organization.
While this might not be a link building tool in the traditional sense, SEO Tools for Excel allows you to pull metrics directly into Excel files so that you can quickly analyze and aggregate data from multiple campaigns and websites.
With Google Analytics and Majestic SEO integration, SEO Tools for Excel is a must have for the modern SEOs toolbox.







Disavow.it is a simple but powerful tool that allows you to create a batch file of links that you want to disavow and upload it to the Google Search Console.
While this might seem almost too simple to some of you, with the constant changes to Google’s algorithms, especially the Panda Update, this task has become more important now than ever before.
And Disavow.it makes it as easy as 1, 2, 3.

Market Samurai

While Market Samurai is normally viewed as a keyword research tool, it does have a few specific features that make it useful for link building.
Its “find content” module allows you to track down articles, directories, and blogs to quickly find great link building opportunities.
And while many of the other tools on this list are much more effective at this job, Market Samurai charges a nominal one-time fee of $149, making it much cheaper than its alternatives.


Can you say shameless self promotion?
While OutreachMama might not be a link building tool in the traditional sense, our elite level services provide you with everything you need to plan, execute, and track an effective link building campaign.
We help you secure links from some of the biggest and most authoritative sites on the web without any of the financial downsides.
After a brief talk, we will make recommendations to help you figure out which websites you should target for your outreach campaign and then we do all the heavy lifting for you.
From outreach to content creation to backlink analysis, we help you improve your ranking, grow your audience, and increase your revenue in record time.
You can check out our awesome list of services here, or find the answer to any questions that you might have at our FAQ.


So there you go…
The comprehensive list of the best link building tools and services on the market.
I know that the sheer volume of tools might feel a little overwhelming.
But every tool was included on this list for a reason and you can’t go wrong with any of them.
So if something strikes your interest, try it out, analyze the results, and then make a decision.
Give it a shot and let me know what you think!
If you have any other questions or want to recommend a tool that I missed, let me know in the comments below


Build Links Like The Pros: 13 SEO Tools That’ll Skyrocket Your Rankings

Home > Blog> SEO > Build Links Like The Pros: 13 SEO Tools That’ll Skyrocket Your Rankings

Do you dream of reaching the top of the search engine rankings for your target keywords?
While this may be high on your priority list, it’s safe to assume that you have some competition. Even if you are chasing long tail keyword rankings, there are others who share the same strategy. Technical SEO is necessary in today’s social media marketing.
Building high quality links is the cornerstone of most SEO campaigns. It’s not the only factor that will dictate rankings, but it is definitely among the most important.
Here is the catch: you know that building links is important, but you are unsure of how to do so in a manner that will yield results while staying out of Google’s dog house.
I know where you are coming from. There are both white hat and black hat strategies, with many people not understanding the difference.

Download this 13 SEO tools to build links like a pro and skyrocket your ranking.

Moz defines white hat strategies as follows:
White-hat strategies are those that are very low-risk to carry out and usually fall well within the webmaster guidelines laid out by Google and Bing. Using white-hat techniques means that you stand very little chance of running into problems with the search engines when it comes to losing traffic because of a penalty.
Conversely, black hat strategies “seek to exploit loopholes in the search engine algorithms and rank websites higher than they actually deserve to.”
If you are struggling with link building, if you don’t know right from wrong, this post will serve as your guide moving forward with technical SEO tools.
So, what’s next? Will you build links like the pros, eventually pushing your rankings to the top? With the following 13 SEO tools, you will get the help you need to build links, boost your rankings, and reap the rewards through social media shares.
Here are the tools! 

1. BuzzStream– There is no gray area regarding the intention of BuzzStream. Its tagline reads:
“BuzzStream is Software for Link Building.”
There are many powerful features of this tool, including:

  • Research prospects in a fast and efficient manner. You can speed up your research, keep track of contacts, and automatically gather key information for outreach purposes.
  • Send outreach messages. A big part of link building is establishing relationships. You can use BuzzStream to send personalized, relationship-building messages that generate results. This improves your placement rate.
  • Manage your many link building projects. The best link building projects are effectively managed and organized from beginning to end. BuzzStream has tools for tracking all aspects of your campaigns. For example, you can set reminders for outreach follow-ups and share tasks with team members.

BuzzStream is used by individuals, small companies, large companies, and everyone in between. The company makes it clear that the world’s best link builders rely on its SEO tools. BuzzStream wants you to do the same.

2. Majestic SEO – There is no better word to describe this seo tool than “majestic.”

Playing itself up as “The planet’s largest Link Index database,” there are many ways to use the SEO tool to build links.
Get started by typing any URL or keyword phrase into the search box.

For example, you can do so for your top competitors. This will provide a clear idea of their backlink profile, giving you a strategy for building similar (or better) links. Information provided via a search include:

  • External backlinks
  • Referring domains
  • Referring IPs
  • Referring subnets
  • Backlink history
  • Backlink breakdown
  • Anchor text
Be sure to pay close attention to the backlinks section at the bottom of the results. This provides basic information on each link, while also providing the opportunity to get more data by creating a report.

Majestic SEO breaks down a variety of high level information into easy to digest tidbits. This helps you better plan your link building strategy without feeling overwhelmed.

3. Moz Open Site Explorer – A long time favorite, the Moz Open Site Explorer tool is described as follows:
Research backlinks, find link-building opportunities and discover potentially damaging links with Open Site Explorer.
Let’s break that down into three sections:

  • Research backlinks. Find out who is linking to you and your competitors.
  • Find link building opportunities. If you want to build links, you need to have a strategy for getting started.
  • Discover potentially damaging links. A lot has changed over the years in regards to SEO and link building. Use Open Site Explorer to pinpoint damaging links, thus allowing you to disavow them to improve rankings.

Once you search for a URL, here is what you will see:

This portion of the results shows domain authority, page authority, page link metrics, and most importantly, the number of established links.
Moving down the results page, here is what you will see next:

This is when the real fun begins, as you can view the title and URL of the linking page, along with the anchor text.
This is helpful data when learning more about your link profile, and of course, when seeking linking opportunities.
Moz is one of the biggest brands in the technical SEO space, and its Open Site Explorer tool is a favorite among link builders.

4. Raven SEO Tools– There are many reasons to rely on Raven Internet Marketing Tools, but for the sake of this article we are going to focus on its Link Manager feature.

In today’s world, quality is more important than quantity. This holds true both for link building and content creation for best search results.

Your goal is to find high quality websites through an effective outreach campaign. The Link Manager feature does all the dirty work for you, providing data on any URL, keyword, or domain.
This allows you to answer questions such as:

  • Why are your competitors outranking you?
  • What keywords are your competitors ranking for that you are not?
  • Which links are competitors using to beat you to the top spot?
  • Which websites can link to yours, thus helping you boost your rankings?

Along with Link Manager, you will want to incorporate the use of the Google Rankings feature. This gives you access to average keyword rankings directly from Google and Bing.
It’s one thing to build links, but another thing entirely to build links that yield results. This is what the rankings feature is all about.
Raven has a few SEO tools that will give you a better outlook on link building.

5. Ahrefs – With one of the largest and most accurate databases of live backlinks, you will gain a lot of value by using the full suite of Ahrefs tools.
There are six distinct tools, including:

  • Site Explorer
  • Positions Explorer
  • Content Explorer
  • Position Tracker
  • Crawl Report
  • Ahrefs Alerts

All of these tools are helpful from a link building perspective. Site Explorer, for example, provides a detailed backlink profile for any website. It shows the following:

  • The websites linking to it.
  • The anchor text being used.
  • Backlink strength.

This can be used to better understand your backlink profile, while also spying on the competition giving you insights to improve search results.

I am also a big fan of Ahrefs Alerts, as this was built on the premise that you should never miss a backlink or mention. You will be notified via email whenever you or a competitor receives or loses a backlink.

The tool can also alert you when somebody mentions your company or particular keyword.
There are hundreds of thousands of people using Ahrefs to build links and boost their search engine rankings. I have been one of them for many years, as you will see on the tool’s homepage:

In terms of link building, competition tracking, and monitoring, Ahrefs doesn’t take a backseat to any service.

6. Followerwonk– Some of the best opportunities for link building can be found on social networks. This is particularly true of Twitter.
Followerwonk is a Twitter analytics tool for finding, analyzing, and optimizing social growth.
The first step in using the tool is to find influencers in your niche. After you target these influencers and build a relationship, the opportunity for gaining a backlink is much greater.
There is also a tool for contrasting your relationships with the competition. This provides the following data:

  • Tweets
  • Following
  • Followers
  • Days old
  • Social authority

With access to this type of sortable data, it’s simple to implement a targeted social outreach strategy. Maybe you want to connect with the people who have the strongest social authority. Or maybe you have your eyes set on those with the most followers.
If you believe that the first step in link building is establishing a connection via a social platform, such as Twitter, Followerwonk will soon become your personal guide.

7. Link Prospector – Link Prospector by Citation Labs was designed with the idea that building links doesn’t have to be a stressful, hit or miss process.
This tool helps organize outreach opportunities, ensuring max reach and amplification, both of which are important to earning links and social mentions.
Link Prospector can create 16 unique types of reports, all falling within one of these four categories:

  • Content development and outreach
  • PR
  • Outreach
  • Conversation

The outreach category houses opportunities such as link pages, reviews, directories, and professional organizations. With link pages, for example, you can find resource pages on which you can add your website.
The best part of Link Prospector is its simple three step process:

  • Choose your report type
  • Enter your keyword phrases
  • Review link opportunities

It’s simple, it’s effective, and it will help you build links like a pro.

8. SEO SpyGlass– More than a cool name, SEO SpyGlass is a top choice for monitoring your backlinks while spying on the competition.
This tool provides service related to these four key areas:

  • Find every backlink to any website.
  • Run a link audit to pinpoint and remove any potentially harmful links.
  • Reverse engineer your competitors’ link building strategy.
  • Analyze each and every backlink broken down by more than 50 unique factors.

You can’t fully understand why companies like Microsoft, GE, and HP use SEO SpyGlass until you put it to work for yourself.
There are other tools that offer a similar feature list, but this one remains a popular choice thanks to its ease of use, accuracy, and ability to provide everything you need in one place.

9. Seoquake SEO extension If Firefox is your browser of choice, this extension will come in handy when building links.
It is described on the official download page as follows:
“Seoquake is a Firefox SEO extension aimed primarily at helping web masters who deal with search engine optimization (SEO), social media optimization (SMO) and internet promotion. Seoquake allows to investigate many important SEO parameters.”
As a tool that works within your browser, the Seoquake SEO extension is all about convenience.
Part of the extension, the SeoBar is a powerful tool, as it shows the values of various parameters for the page you are visiting. This allows you to answer questions such as: is it worth chasing a link on this website?
As a fully customizable tool, this extension is one that you will easily get along with. Customize it to suit your needs and rely on the information provided as you search the internet.

10. Link Detox – Do you remember the days when any link was a good link? Go back in time five years or so and this is how most link builders were thinking.
You can’t have this mindset in today’s world. High quality links are what you want and needin order to boost your rankings. Conversely, low quality links can harm your rankings.
Link Detox assists with:

  • Finding unnatural, spammy links that are dragging down your rankings.
  • Cleaning up your backlink profile.
  • The use of human signals and millions of data points.
  • Human error prevention when using the disavow audit mode.

Google makes it clear that link schemes and low quality links are a violation of its Webmaster Guidelines.
If you have taken part in a link scheme in the past, before this was a big deal, it could still be impacting your rankings. Until this is cleaned up, you have little to no chance of reaching the top of page one.
Use Link Detox to find risky links, automatically create a disavow file, and begin earning back your rankings.
Google doesn’t make it easy on webmasters, but there are tools like Link Detox that can step in and lend a hand.

11. Long Tail Pro – For more than five years, nearly 100,000 marketers and search engine optimization professionals have been relying on Long Tail Pro for their keyword research and competitor analysis needs.
There are many ways to use Long Tail Pro, but let’s focus on the competitor analysis for the time being.
If you aren’t at the top of the rankings for your targeted keywords, it may be because your competitors have more high quality backlinks. This is where Long Tail Pro can help.
But doesn’t it take a lot of time to analyze the competition? It used to, but not any longer. There are many tools, including this one, for analyzing the competition in relation to each of your keywords.
Long Tail Pro helps you uncover important data, such as:

  • Keyword usage in the title tags.
  • Moz rank.
  • Domain and page authority.
  • Domain age.
  • Pagerank.
  • Number of backlinks.

A quick search for your top keywords will show you how you stack up against the competition. This may play a big part in helping you generate a more targeted strategy in the future, such as one that sees you securing more backlinks than your top competitors.
There are other features of the tool that enhance your link building and SEO experience: option to add notes, rank checker, real-time filtering, keyword research, and more.

12. GroupHigh – Here is how GroupHigh sells itself:
“Find the best bloggers and influencers, manage your relationships, and measure the value of your content.”
You may consider this an influencer marketing tool, and you wouldn’t be wrong. But it’s also a link building tool if you take the right approach.
First things first, you can use it to target bloggers and influencers in your space. From there, you are provided with tools to manage every aspect of the relationship. Finally, you can measure the value of your content, while using your established relationships to increase your link count.
Its blog search engine is second to none, as it allows you to search more than 15 million active blogs by:

  • Content topic
  • Reach
  • Social influence
  • Location
  • MozRank

Blogger outreach is a big part of any link building campaign. It’s the best way to build relationships, grow your network, and eventually secure high quality, targeted backlinks.
GroupHigh assists with all five phases of blogger outreach:

  • Plan
  • Identify
  • Pitch
  • Send
  • Promote

GroupHigh is one of the more expensive tools on this list, but that should not stop you from giving it a try. Remember this: you get what you pay for.
You can try GroupHigh for free for seven days. This will give you time to decide if the tool is right for you, your website, and your plan for building more links.

13. Google Webmaster Tools – This is a “must use” for every link builder, however, some people continue to shun it for one reason or another.
Not only is Google Webmaster Tools free, but it’s one of the most powerful and accurate tools for link builders, webmasters, and marketing professionals.
Once you verify your site and information is collected, pay close attention to these two sections:

  • Links to Your Site
  • Internal Links

Within the first category, you can review:

  • Total links
  • Who links the most
  • How your data is linked
  • Your most linked content

You can use this information to locate similar websites that may also be willing to link to your site. You can also use it to pinpoint which pages have the most links, which shows the type of content that people are most interested in linking to.
While internal links may not receive as much attention, being that you have control over this, it’s still something to track. Google Webmaster Tools allows you to do so with ease.
Professional tip: download a link report once per month so that you can compare it to future reports. This will help you chart your progress and make positive changes to your strategy.


Don’t put all your resources into building links, as there are other SEO factors that deserve your attention. However, make sure you have a system in place for building high quality links that will have a positive impact on rankings.
Hopefully, after reviewing these 13 SEO tools, you will feel better about this part of your strategy.
Do you have any experience with one or more of these tools? Would you add any others to this list?


Google Keyword Planner Alternatives —

Google Keyword Planner alternatives —– in 2017
>>> FREE tools
Keyword eye;;;;
Wordstream keyword tool;;;;;
SEO book keyword tool;;;;;

>>> Paid
Keyword spy;;;;
Keyword discovery;;;;;;
Advanced web ranking;;;;;;