Search Engine Optimization — HISTORY



source = seosandwitch



Seo is a technique which increases the visibility of websites on the search engines. It makes the website crawlable and easily accessible by the search engine bots. It improves the site structure and other elements like the loading time of the site in order to increase the user friendliness as well as search engine friendliness of the website. Seo is both an art as well as science. It generates traffic to a website organically (i.e. without opting for ads and paying money to the search engines).

Search Engine Optimization

Seo is also a term used to define persons who practice this technique. There are known as Search engine optimizers. The field of Seo is directly related to the search engines. This covers how search engines deliver the search results, how a user finds information with the help of search engines, what does a user types in the query box, how does a search engine crawls the web, indexes and displays the result to the end user etc. The main function of a search engine optimizer is to make a website rank on the first page of Google for some keywords related to the industry (niche) of the website.

Short History of Seo (Seo Timeline)

1989- Cern became the largest internet node in Europe.

1990- Creation of Archie by Alan Emtage (The world’s first search engine)

1994- Tim Berners Lee founded World Wide Web Consortium

1995- Launch of Alta Vista

–  Launch of Yahoo

1997- Ask Jeeves launched as a natural language search engine

1998- Launch of Google

– Launch of goto (later renamed overture)

Responsibilities of a Search Engine Optimizer

A search engine optimizer is responsible for understanding how the search engine works and delivers results. He/she should plan out a strategy to rank web pages on the major search engines by applying techniques which are suggested by the search engines (also known as white hat Seo techniques) .Major responsibilities of a Seo are as follows:-

  • 1-      To make changes on the title and description tag according to the web page content.
  • 2-      To increase the crawlability of a website.
  • 3-      To submit the website in major search engines of this world.
  • 4-      To plan out a strategy for better search engine visibility.
  • 5-      To choose keywords using various tools.
  • 6-      To increase linkability of the website.
  • 7-      To remain updated about the ongoing changes in the search algorithms.
  • 8-      To increase the popularity of the website by social media integration and link building.
  • 9-      To provide users with the most relevant content w.r.t the targeted keywords (Every seo must think about this).
  • 10-   Creating 301 redirects (if necessary).
  • 11-   Making changes in the robots.txt file (if necessary)
  • 12-   Competitor Analysis.

13-   Making changes in the content keeping in mind the user as well as the search engine.

Major Search Engines

An expert search engine optimizer should be able to rank the websites in all the major search engines of the world. Currently users are divided between some of the major search engines as given below:-

Google- Undoubtedly, the world’s best search engine, Google was found in the year 1998 by two young Stanford University students named Larry Page and Sergey Brin. Soon after it was launched, Google started to have an increase in the number of people who used it for quality results and speed. People liked Google for its simple design yet amazing ability to deliver the most relevant results in just a fraction of seconds. Currently, Google holds more than 75% market share of the search engine industry.

Baidu– It is a Chinese language search engine website and probably ranks second because China ranks first in the internet usage around the world. It was created in the year 2000 by Robin Lee and Eric Xoo Baidu holds the market share of around 7% due to it’s stronghold among the Chinese community who trust Baidu the most.

Yahoo- One of the most visited websites in this world. Yahoo is the third most popular search engine in this world.It was founded by Jerry Yang and David Filo in January 1994. Very few of us know the full form of the acronym Yahoo. Yahoo stands for  “Yet Another Hierarchical Officious Oracle“. Currently Yahoo holds a market share between 6-6.5%.

Bing–  It ranks 4th in the world with around 4-4.5 % market share. Powered by Microsoft, Bing has enough potential in changing the metrics of search. It was launched in 2009 by Steve Balmer (The CEO of Microsoft).On July 29, 2009, a deal was struck between Yahoo and Bing where it was decided that Yahoo search results would be provided by Bing.In this way, Bing is slowly and gradually becoming the number 1 competitor for Google.

Please Note:- Search engine market share keeps on changing so visit the page below to get an updated information about the top search engines:- Top 10 search engines

Types of Seo Methods

Seo Methods are broadly divided into two categories as given below:-

On Page Optimization – All the changes made on the files and servers of the website come under on page optimization. Some common examples are changing the title tag of the website, changing the meta tags of the website, rewriting content, applying redirects, adding some commands in the robots.txt file etc. In simple words, changes that one does on the website itself come under on page optimization.

On Page Seo Techniques

1-      Changes on the title tag

2-      Changes on the Meta tags 

3-      Changes on the content(Adding quality and relevant content)

4-      Removing any canonical issues

5-      Checking robots.txt file

6-      Maintaining a clear site hierarchy

7-      Improving search engine accessibility.

8-      Maintaining the number of OBL’s on a web page.

9-      Adding sitemap.xml and sitemap.html

10-     Removing broken links

Off Page Optimization- The work that you do to popularize a website on the World Wide Web comes under off page optimization. These may include directory submission, article submission, forum posting, blog commenting, link building, social media promotion etc.

 Off Page Optimization Techniques

Major techniques of off page optimization are as follows:-

Directory submission
Article creation and submission
Blog creation
Link building
Social media promotion

Video Sharing
Guest posting
Forum posting

Types of Seo Professional

White Hat Seo – Search Engine Optimization professionals who follow the guidelines issued by the search engines while promoting a website come under this label.

Black Hat Seo– Search Engine Optimization professionals who apply techniques to trick the algorithm of search engines while promoting a website come under this label. They often promise to rank a website within a few weeks and therefore may ruin the status of the website. The sites which apply Black Hat Seo techniques are in danger of being penalized by the search engines.

Grey Hat Seo- Persons who apply a mix of both white hat and black hat seo techniques come under this label.

What Can Seo Do?

  • 1-      It can increase traffic to your website with the help of search engines.
  • 2-      It can make your site more search engine
  • 3-      It can increase the accessibility of your site.
  • 4-      It can increase the brand value of your business.
  • 5-      Seo can popularize your business on social media platforms like Facebook,Twitter,Linkedn,Myspace,Orkut etc.
  • 6-      It can help you to reach niche audience.
  • 7-      It can generate more sales and increase ROI(Return on Inverstment)

 Organizations Bodies and Conferences

SEMPO– World’s largest organization for search and digital marketing.

Pubcon– Conference and Gathering of Social media people.

Emetrics– Organizes search engine marketing and search engine optimization summits.

Other popular bodies:-

SES Conference and Expo
At Tech
Technology for Marketing and Advertising
B2B Search Strategy Summit
Conversion Conference
Internet Marketing Conference
Online Marketing Summit
iStrategy Conference
UMI Conferences





100+ High PR DoFollow Forum Sites — in 2017

is one of the common and effective ways to get high quality backlinks to your site or blog. But it is not too easy to get some Dofollow backlink from High Page Rank (PR) forums because most of the High Page Rank forums are nofollow. So you need to find some High Page Rank (PR) Dofollow Forum Sites that are similar to your blog/site niche. You must write some informative post on those forums and insert your blog link to those posts.
A few days ago, I wrote a post on List of Top 20 High PR DoFollow Forums to Increase Backlinksbut I think you need more forum list to find a proper forum according to your niche. So I’m going to share Top 100 High Page Rank (PR) Dofollow Forum Site List 2014 and you will find here almost all forums are active and easy to get backlinks.
100 High Page Rank (PR) Dofollow Forum Site List 2014
Forum Address
Page Rank (PR)
Forum Address
Page Rank (PR)

SEO Audit Questionsz – Checklist –



1.  What are the main short tail terms being targeted?  What are some longer tail phrases being targeted?
SEMRush, Soovle, Ubersuggest, Wordstream
2.  How competitive are these phrases?
Moz – Keyword Difficulty
3.  Which competitors are competing for these phrases?
Raven – Site Auditor / Majestic SEO Site Comarator / Open Site Explorer
4.  How specific are they to these targeted keywords?
Internet Marketing Ninjas Optimization Tool


2.  Top pages with authority?
Moz – Open Site Explorer
3.  Meta-tags vs. content – do they work together?
Internet Marketing Ninjas Optimization Tool
4.  Page to page content keywords and meta comparison.
Internet Marketing Ninjas  Side-by-Side SEO Comparison Tool
5.  Is any of the content plagiarized?
Plagiarism Checker /
6.  Which keyword phrases are informational and could be used for content development? /

Duplicate Content

Off-site –
Google “quotes” search or site: search

1.  Is there duplicate versions of the homepage?
2.  Is there easily identifiable duplicate content?
Raven Site Auditor 
3.  Could Rel=prev/next be used? Should rel=canonical be used?
4.  Is there content blocked with robots.txt 
Raven Site Auditor

Meta Elements 

1.  Are the page specific meta tags in place?
2.  Or are their identical title-tags and meta descriptions?
GWT / Raven Site Auditor
3.  Are they properly descriptive?
4.  Are the main keyword phrases included?
5.  Is the length too long or short? 70 characters for Title-Tag and 160 for description?
6.  Proper grammar and spelling?
7.  Is Schema Data being used?

Social Signals

1.  Does the site have social shares? / /
2.  Is authorship being claimed with Google+?
G structured data testing tool
3.  Had the brand identity been claimed with other social sites?
4.  Is the site optimized for social?
Knowem social optimizer 

Image Optimization

1.  Are there broken Images?
Raven Site Auditoror Research Central
2.  Is alt text being used on the images?
Raven Site Auditor
3.  Are the images hot linked anywhere? Images optimized for size/speed?
Raven Site Auditor – Images
4.  Is anyone stealing your images

Site Architecture

1.  Is the site structure easy to follow and use?
Bing’s Webmaster Tools Index Explorer
2.  Are they using hyphens as word separators?
3.  Are there Rel Prev/Next link elements set up for paginated pages?
4.  Does the site have an XML sitemap? Does the site have an HTML sitemap?
5.  What does the Robots.txt file tell you? Noindex/nofollow?
6.  What level are pages viewed by a search spider?

Advanced Info


1.  Are there any penalties or historical drops in traffic?
Panguin Tool

Site Speed

1.  How fast is the website?
Google page speed insights
2.  What pagespeed score elements can be improved?
Raven Site Auditor
3.  Is caching enabled?
YSLOW / Firebug

…and 5 more questions…

Internal Linking

….3 more questions…


3.  What is the quantity of inbound links?
Moz – Open Site Explorer
4.  Quality of inbound links?
Moz – Open Site Explorer /
5.  Links to individual pages?
Raven – Research Central / Moz – Open Site Explorer
6.  Site/ Author Social clout or impact?

Offsite – Competition

1.  Who are the top 5 competitors?
Raven Competitor Manager
2.  What type of anchor text are they using?
Moz – Open Site Explorer /
3.  Do they have microsites?

Offsite – Backlink Profile Health

1.  How many links are nofollowed?
Moz – Open Site Explorer
2.  How many links are 301 redirects?
Moz – Open Site Explorer
3.  Are there too many sitewide links?


Special thanks to Melissa Fach for assisting and inspiring on these questions and the final document.

Remember to sign up for the free Webinar: Feel the Pain! Site Audits Part 2 with Annie Cushing on Tuesday, July 23,  2pm EST / 11am PST to get the extra questions and Annie’s template.



50+ Website Crawlers one must use —- in 2017


In the digital age, almost everyone has an online presence. Most people will look online before stepping foot in a store because everything is available online—even if it’s just information on where to get the best products. We even look up cinema times online!

As such, staying ahead of the competition regarding visibility is no longer merely a matter of having a good marketing strategy. Newspaper and magazine articles, television and radio advertising, and even billboards (for those who can afford them) are no longer enough, even though they’re still arguably necessary.

Now, you also have to ensure that your site is better than your competitors’, from layout to content, and beyond. If you don’t, you’ll slip away into obscurity, like a well-kept secret among the locals—which doesn’t bode well for any business.

This notion is where search engine optimization (SEO) comes in. There is a host of SEO tools and tricks available to help put you ahead and increase your search engine page ranking—your online visibility. These range from your use of keywords, backlinks, and imagery, to your layout and categorization (usability and customer experience). One of these tools is the website crawler.

What is a Website Crawler?

A website crawler is a software program used to scan sites, reading the content (and other information) so as to generate entries for the search engine index.  All search engines use website crawlers (also known as a spider or bot). They typically work on submissions made by site owners and “crawl” new or recently modified sites and pages, to update the search engine index.
The crawler earned its moniker based on the way it works: by crawling through each page one at a time, following internal links until the entire site has been read, as well as following backlinks to determine the full scope of a site’s content. Crawlers can also be set to read the entire site or only specific pages that are then selectively crawled and indexed. By doing so, the website crawler can update the search engine index on a regular basis.

Website crawlers don’t have free reign, however. The Standard for Robot Exclusion (SRE) dictates the so-called “rules of politeness” for crawlers. Because of these specifications, a crawler will source information from the respective server to discover which files it may and may not read, and which files it must exclude from its submission to the search engine index. Crawlers that abide by the SRE are also unable to bypass firewalls, a further implementation designed to protect site owner’s’ privacy rights.
Lastly, the SRE also requires that website crawlers use a specialized algorithm. This algorithm allows the crawler to create search strings of operators and keywords, in order built onto the database (search engine index) of websites and pages for future search results. The algorithm also stipulates that the crawler waits between successive server requests, to prevent it from negatively impact the site’s response time for real (human) users visiting the site.

What Are the Benefits of Using a Website Crawler?

The search engine index is a list where the search engine’s data is stored, allowing it to produce the search engine results page (SERP). Without this index, search engines would take considerably longer to generate results. Each time one makes a query, the search engine would have to go through every single website and page (or other data) relating to the keyword(s) used in your search. Not only that, but it would also have to follow up on any other information each page has access to—including backlinks, internal site links, and the like—and then make sure the results are structured in a way to present the most relevant information first.

This finding means that without a website crawler, each time you type a query into your search bar tool, the search engine would take minutes (if not hours) to produce any results. While this is an obvious benefit for users, what is the advantage for site owners and managers?
Using the algorithm as mentioned above, the website crawler reviews sites for the above information and develops a database of search strings. These strings include keywords and operators, which are the search commands used (and which are usually archived per IP address). This database is then uploaded to the search engine index to update its information, accommodating new sites and recently updated site pages to ensure fair (but relevant) opportunity.

Crawlers, therefore, allow for businesses to submit their sites for review and be included in the SERP based on the relevancy of their content. Without overriding current search engine ranking based on popularity and keyword strength, the website crawler offers new and updated sites (and pages) the opportunity to be found online. Not only that, but it allows you to see where your site’s SEO ranking can be improved.

How to Choose a Website Crawler?

Site crawlers have been around since the early 90s. Since then, hundreds of options have become available, each varying in usability and functionality. New website crawlers seem to pop up every day, making it an ever-expanding market. But, developing an efficient website crawler isn’t easy—and finding the right option can be overwhelming, not to mention costly if you happen to pick the wrong one.

Here are seven things to look out for in a website crawler:

1.  Scalability – As your business and your site grow bigger, so do your requirements for the crawler to perform. A good site crawler should be able to keep up with this expansion, without slowing you down.
2.  Transparency – You want to know exactly how much you’re paying for your website crawler, not run into hidden costs that can potentially blow your budget. If you can understand the pricing plan easily, it’s a safe bet: compact packages often have those unwanted hidden costs.
3.  Reliability – A static site is a dead site. You’ll be making changes to your site on a fairly regular basis, whether it’s regarding adding (or updating) content or redesigning your layout. A good website crawler will monitor these changes, and update its database accordingly.
4.  Anti-crawler mechanisms – Some sites have anti-crawling filters, preventing most website crawlers from accessing their data. As long as it remains within limits defined in the SRE (which a good website crawler should do anyway), the software should be able to bypass these mechanisms to gather relevant information accurately.
5.  Data delivery – You may have a particular format you want to view the website crawler’s collected information. While you do get some programs that focus on specific data formats, you won’t go wrong finding one capable of multiple formats.
6.  Support – No matter how advanced you are, chances are you’re going to need some help optimizing your website crawler’s performance, or even making sense of the output when starting out. Website crawlers with a good support system relieve a lot of unnecessary stress, especially when things go wrong once in awhile.
7.  Data quality – Because the information gathered by website crawlers is initially as unstructured as the web would be without them, it’s imperative that the software you ultimately decide on is capable of cleaning it up and presenting it in a readable manner.

Now that you know what to look for in a website crawler, it’s time we made things easier for you by narrowing your search down from (literally) thousands to the best 60 options.

Website Crawlers

1. DYNO Mapper

With a focus on sitemap building (which the website crawler feature uses to determine which pages it’s allowed to read), DYNO Mapper is an impressive and functional software option.
DYNO Mapper’s website crawler lets you enter the URL (Uniform Resource Locator—the website address, such as of any site and instantly discover its site map, and build your own automatically.
There are three packages to choose from, each allowing a different number of projects (sites) and crawl limitations regarding the number of pages scanned. If you’re only interested in your site and a few competitors, the Regular package (at $480 a year paid annually) is a good fit. However, their Freelancer ($696 per year) and Most Popular ($1296 a year) packages are better options for more advanced users, especially those who want to be able to crawl numerous sites and up to 50 000 pages.
With a 14-day free trial (and two months off if you do opt for annual billing), you can’t go wrong.

2. Screaming Frog SEO Spider

Screaming Frog offers a host of search engine optimization tools, and their SEO Spider is one of the best website crawlers available. You’ll instantly find where your site needs improvement, discovering broken links and differentiating between temporary and permanent redirects.
While their free version is somewhat competent, to get the most out of the Screaming Frog SEO Spider tool, you’ll want to opt for the paid version. Priced at about $197 (paid on an annual basis), it allows for unlimited pages (memory dependent) as well as a host of functions missing from the free version. These include crawl configuration, Google Analytics integration, customized data extraction, and free technical support.
Screaming Frog claim that some of the biggest sites use their services, including Apple, Disney, and even Google themselves. The fact that they’re regularly featured in some of the top SEO blogs goes a long way to promote their SEO Spider.

3. DeepCrawl

DeepCrawl is something of a specialized website crawler, admitting on their homepage that they’re not a “one size fits all tool.” They offer a host of solutions, however, which you can integrate or leave out as you choose, depending on your needs. These include regular crawls for your site (which can be automated), recovery from Panda and (or) Penguin penalties, and comparison to your competitors.
There are five packages to choose from, ranging from $864 annually (you get one month free by opting for an annual billing cycle) to as high as $10 992 a year. Their corporate package, which offers the most features, is individually priced, and you’ll need to contact their support team to work out a cost.
Overall, the Agency package ($5484 a year) is their most affordable option for anyone wanting telephonic support and three training sessions. However, the Consultant plan ($2184 annually) is quite capable of meeting most site owners’ needs and does include email support.

4. Apifier

Designed to extract the site map and data from websites, Apifier processes information in a readable format for you surprisingly quickly (they claim to do so in a matter of seconds, which is impressive, to say the least).
It’s an especially useful tool for monitoring your competition and building/reforming your site. Although geared toward developers (the software requires some knowledge of JavaScript), they do offer the services of Apifier Experts to assist everyone else in making use of the tool. Because it’s cloud-based, you also won’t have to install or download any plugins or tools to use the software—you can work straight from your browser.
Developers do have the option of signing up for free, but the package does not entail all the basics. To get the best out of Apifier, you’ll want to opt for the Medium Business plan at $1548 annually ($129 a month), but the Extra Small option at $228 annually is also quite competent.

5. OnCrawl

Since Google understands only a portion of your site, OnCrawl offers you the ability to read all of it with semantic data algorithms and analysis with daily monitoring.
The features available include SEO audits, which can help you improve your site’s search engine optimization and identify what works and what doesn’t. You’ll be able to see exactly how your SEO and usability is affecting your traffic (number of visitors). OnCrawl even monitors how well Google can read your site with their crawler and will help you to improve and control what does and doesn’t get read.
With OnCrawl’s Starter package ($136 a year) affords you a 30-day money back guarantee, but it’s so limited you’ll likely be upgrading to one of the bigger packages that don’t offer the same money-back guarantee. Pro will set you back $261 a year—you get two months free with the annual plan—but will also cover almost every requirement.

6. SEO Chat Website Crawler and XML Site Map Builder

We now start moving away from the paid website crawlers to the free options available, starting with the SEO Chat Website Crawler and XML Site Map Builder. Also referred to as SEO Chat’s Ninja Website Crawler Tool, the online software mimics the Google sitemap generator to scan your site. It also offers spell checking and identifies page errors, such as broken links.
It’s incredibly easy to use integrate with any number of SEO Chat’s other free online SEO tools. After entering the site URL—either typing it out or using copy/paste—you can choose whether you want to scan up to 100, 500, or 1000 pages from the site.
Of course, there are some limitations in place. You’ll have to register (albeit for free) if you want the tool to crawl more than 100 pages, and you can only run five scans a day.

7. Webmaster World Website Crawler Tool and Google Sitemap Builder

The Webmaster World Website Crawler Tool and Google Sitemap Builder is another free scanner available online. Designed and developed in a very similar manner to the SEO Chat Ninja Website Crawler Tool above, it also allows you to punch in (or copy/paste) a site URL and opt to crawl up to 100, 500, or 1000 of its pages. Because the two tools have been built using almost the same code, it comes as no surprise that you’ll need to register for a free account if you want it to scan more than 100 pages.
Another similarity is that it can take up to half an hour to complete a website crawl, but allows you to receive the results via email. Unfortunately, you’re still limited to five scans per day.
However, where the Webmaster World tool does outshine the SEO Chat Ninja is in its site builder capabilities. Instead of being limited to XML, you’ll be able to use HTML too. The data provided is also interactive.

8. Rob Hammond’s SEO Crawler

Rob Hammond offers a host of architectural and on-page search engine optimization tools, one of which is a highly efficient free SEO Crawler. The online tool allows you to scan website URLs on the move, being compatible with a limited range of devices that seem to favor Apple products. There are also some advanced features that allow you to include, ignore, or even remove regular expressions (the search strings we mentioned earlier) from your crawl.
Results from the website crawl are in a TSV file, which can be downloaded and used with Excel. The report includes any SEO issues that are automatically discovered, as well as a list of the total external links, meta keywords, and much more besides.
The only catch is that you can only search up to 300 URLs for free. It isn’t made clear on Hammond’s site whether this is tracked according to your IP address, or if you’ll have to pay to make additional crawls—which is a disappointing omission.

9. is easily the most obviously titled tool on our list, and the site itself seems a little overly simplistic, but it’s quite functional. The search function on the site’s homepage is a little deceptive, acting as a search engine would and bringing up results of the highest ranking pages containing the URL you enter. At the same time, you can see the genius of this though—you can immediately see which pages are ranking better than others, which allows you to quickly determine which SEO methods are working the best for your sites.
One of the great features of is that you can integrate it into your site, allowing your users to benefit from the tool. By adding a bit of HTML code to your site (which they provide for you free of charge as well), you can have the tool appear on your site as a banner, sidebar, or text link.

10. Web Crawler by Diffbot

Another rather simply named online scanner, the Web Crawler by Diffbot is a free version of the API Crawlbot included in their paid packages. It extracts information on a range of features of pages. The data contained are titles, text, HTML coding, comments, date of publication, entity tags, author, images, videos, and a few more.
While the site claims to crawl pages within seconds, it can take a few minutes if there’s a lot of internal links on your site. There’s an ill-structured web results page that can be viewed online, but you can also download the report in one of two formats: CSV or JSON.
You’re also limited in the number of searches, but it isn’t stipulated as to exactly what that limitation is—although you can share the tool on social media to gain 300 more crawls before being prompted to sign up for a 14-day free trial for any of Diffbot’s paid packages.

11. The Internet Archive’s Heritrix

The Internet Archive’s Heritrix is the first open source website crawler we’ll be mentioning. Because it (and, in fact, the rest of the crawlers that follow it on our list) require some knowledge of coding and programming languages. Hence, it’s not for everyone, but still well worth the mention.
Named after an old English word for an heiress, Heritrix is an archival crawler project that works off the Linux platform using JavaScript. The developers have designed Heritrix to be SRE compliant (following the rules stipulated by the Standard for Robot Exclusion), allowing it to crawl sites and gather data without disrupting site visitor experience by slowing the site down.
Everyone is free to download and use Heritrix, for redistribution and (or) modification (allowing you to build your website crawler using Heritrix as a foundation), within the limitations stipulated in the Apache License.

12. Apache Nutch

Based on Apache Lucene, Apache Nutch is a somewhat more diversified project than Apache’s older version. Nutch 1.x is a fully developed cross-platform JavaScript website crawler available for immediate use. It relies on another of Apache’s tools, Hadoop, which makes it suitable for batch processing—allowing you to crawl several URLs at once.
Nutch 2.x, on the other hand, stems from Nutch 1.x but is still being processed (it’s still usable, however, and one can use it as a foundation for developing your website crawler). The key difference is that Nutch 2.x uses Apache Gora, allowing for the implementation of a more flexible model/stack storage solution.
Both versions of Apache Nutch are modular and provide interface extensions like parsing, indexation, and a scoring filter. While it’s capable of running off a single workstation, Apache does recommend that users run it on a Hadoop cluster for maximum effect.

13. Scrapy

Scrapy is a collaborative open source website crawler framework, designed with Python for cross-platform use. Developed to provide the basis for a high-level web crawler tool, Scrapy is capable of performing data mining as well as monitoring, with automated testing. Because the coding allows for requests to be submitted and processed asynchronously, you can run multiple crawl types—for quotes, for keywords, for links, et cetera—at the same time. If one request fails or an error occurs, it also won’t interfere with the other crawls running at the same time.
This flexibility allows for very fast crawls, but Scrapy is also designed to be SRE compliant. Using the actual coding and tutorials, you can quickly set up waiting times, limits on the number of searches an IP range can do in a given period, or even restrict the number of crawls done on each domain.

14. DataparkSearch Engine

Developed using C++ and compatible on several platforms, DataparkSearch Engine is designed to organize search results in a website, group of websites, local systems, and intranets. Some of the key features include HTTP, https, FTP, NNTP, and news URL scheme support, as well as an htdb URL for SQL database indexation. DataparkSearch Engine is also able to index text/plain, text/XML, text/HTML, audio/MPEG, and image/gif types natively, as well as multilingual websites and pages with content negotiation.
Using the vector calculation, results can be sorted by relevancy. Popularity ranking reports are classified as “Goo,” which adds weight to incoming links, as well as “Neo,” based on the neutral network model. You can also view your results according to the last time a site or page has been modified, or by a combination of relevancy and popularity rank to determine its importance. DataparkSearch Engine also allows for a significant reduction in search times by incorporating active caching mechanisms.

15. GNU Wget

Formed as a free software package, GNU Wget leans toward retrieving information on the most common internet protocols, namely HTTP, HTTPS, and FTP. Not only that, but you’ll also be able to mirror a site (if you so wish) using some of GNU Wget’s many features.
If a download of information and files is interrupted or aborted for any reason, using the REST and RANGE commands, allow you to resume the process with ease quickly. GNU Wget uses NSL-based message files, making it suitable for a wide array of languages, and can utilize wildcard file names.

Downloaded documents will be able to interconnect locally, as GNU Wget’s programming allows you to convert absolute links to relative links.

GNU Wget was developed with the C programming languages and is for use on Linux servers (but compatible with other UNIX operating systems, such as Windows).

16. Grub Next Generation

Designed as a website crawling software for clients and servers, Grub Next Generation assists in creating and updating search engine indexes. It makes it a viable option for anyone developing their search engine platform, as well as those looking to discover how well existing search engines can crawl and index their site.
It’s also operating system independent, making it a cross-platform program, and can be implemented in coding schemes using Perl, Python, C, and C# alike. The program also translates into several languages, namely Dutch, Galician, German, French, Spanish, Polish, and Finnish.
The most recent update included two new features, allowing users to alter admin upload server settings as well as adding more control over client usage. Admittedly, this update was as far back as mid-June 2011, and Freecode (the underlying source of  Grub Next Generation platform) stopped providing updates three years later. However, it’s still a reliable web crawling tool worth the mention.

17. HTTrack Website Copier

The HTTrack Website Copier is a free, easy-to-use offline website crawler developed with C and C++. Available as WinHTTrack for Windows 2000 and up, as well as WebHTTrack for Linux, UNIX, and BSD, HTTrack is one of the most flexible cross-platform software programs on the market.
Allowing you to download websites to your local directory, HTTrack allows you to rebuild all the directories recursively, as well as sourcing HTML, images, and other files. By arranging the site’s link structure relatively, you’ll have the freedom of opening the mirrored version in your browser and navigate the site offline.
Furthermore, if the original site is updated, HTTrack will pick up on the modifications and update your offline copy. If the download is interrupted at any point for any reason, the program is also able to resume the process automatically.
HTTrack has an impressive help system integrated as well, allowing you to mirror and crawl sites without having to worry if anything goes wrong.

18. Norconex Collectors

Available as an HTTP Collector and a Filesystem Collector, the Norconex Collectors are probably the best open source website crawling solutions available for download.
JavaScript based, Norconex Collectors are compatible with Windows, Linux, Unix, Mac, and other operating systems that support Java. And if you need to change platforms at any time, you’ll be able to do so without any issues.
Although designed for developers, the programs are often extended by integrators and (while still being easily modifiable) can be used comfortably by anyone with limited developing experience too. Using one of their readily available Committers, or building your own, Norconex Collectors allow you to make submissions to any search engine you please. And if there’s a server crash, the Collector will resume its processes where it left off.
The HTTP Collector is designed for crawling website content for building your search engine index (which can also help you to determine how well your site is performing), while the Filesystem Collector is geared toward collecting, parsing, and modifying information on local hard drives and network locations.

19. OpenSearchServer

While OpenSearchServer also offers cloud-based hosting solutions (starting at $228 annually on a monthly basis and ranging up to $1428 for the Pro package), they also provide enterprise-class open source search engine software, including search functions and indexation.
You can opt for one of six downloadable scripts. The Search code, made for building your search engine, allows for full text, Boolean, and phonetic queries, as well as filtered searches and relevance optimization. The index includes seventeen languages, distinct analysis, various filters, and automatic classification. The Integration script allows for index replication, periodic task scheduling, and both REST API and SOAP web services. Parsing focuses on content file types such as Microsoft Office Documents, web pages, and PDF, while the Crawler code includes filters, indexation, and database scanning.
The sixth option is Unlimited, which includes all of the above scripts in one fitting space. You can test all of the OpenSearchServer code packages online before downloading. Written in C, C++, and Java PHP, OpenSearchServer is available cross-platform.

20. YaCy

A free search engine program designed with Java and compatible with many operating systems, YaCy was developed for anyone and everyone to use, whether you want to build your search engine platform for public or intranet queries.
YaCy’s aim was to provide a decentralized search engine network (which naturally includes website crawling) so that all users can act as their administrator. Period means that search queries are not stored, and there is no censoring of the shared index’s content either.
Contributing to a worldwide network of peers, YaCy’s scale is only limited by its number of active users. Nevertheless, it is capable of indexation billions of websites and pages.
Installation is incredibly easy, taking only about three minutes to complete—from download, extraction, and running the start script. While the Linux and Debian versions do require the free OpenJDK7 runtime environment, you won’t need to install a web server or any databases—all of that is included in the YaCy download.

21. ht://Dig

Written with C++ for the UNIX operating system, ht://Dig is somewhat outdated (their last patch released in 2004), but is still a convenient open source search and website crawling solution.
With the ability to act as a www browser, ht://Dig will search servers across the web with ease. You can also customize results pages for the ht://Dig search engine platform using HTML templates, running Boolean and “fuzzy” search types. It’s also completely compliant with the rules and limitations set out for website crawlers in the Standard for Robot Exclusion.
Using (or at least setting up) ht://Dig does require a UNIX machine and both a C and C++ compiler. If you use Linux, however, you can also make use of the open source tool by also installing libstdc++ and using GCC and (or) g++ instead.
You’ll also have to ensure you have a lot of free space for the databases. While there are no means of calculating exactly how much disk space you’ll need, the databases tend to take about 150MB per 13 000 documents.

22. mnoGoSearch

mnoGoSearch isn’t very well documented, but it’s a welcome inclusion to our list (despite having seen no update since December 2015). Built with the C programming language, and originally designed for Windows only, mnoGoSearch has since expanded to include UNIX as well and offers a PHP front-end. It includes a site mirroring function, built-in parsers for HTML, XML, text, RTF, Docx, eml, mht, and MP3 file types, and support for HTTP, HTTPS, FTP, news, and nntp (as well as proxy support for both HTTP and HTTPS).
A whole range of database types, ranging from the usual MySQL and MSSQL to PostgreSQL and SQLite, can be used for storage purposes. With HTBD (the virtual URL scheme support), you can build a search engine index and use mnoGoSearch as an external full-text search solution in database applications for scanning large text fields.
mnoGoSearch also complies with the regulations set for website crawlers in the Standard for Robot Exclusion.

23. Uwe Hunfeld’s PHP Crawler

An object oriented library by Uwe Hunfeld, PHP Crawl can be used for website and website page crawling under several different platform parameters, including the traditional Windows and Linux operating systems.
By overriding PHP Crawl’s base class to implement customized functionality for the handleDocumentInfo and handleHeaderInfo features, you’ll be able to create your website crawler using the program as a foundation. In this way, you’ll not only be able to scan each website page but control the crawl process and include manipulation functions to the software. A good example of crawling code that can be implemented in PHP Crawl to do so is available at Dev Dungeon, who also provide open source coding to add a PHP Simple HTML DOM one-file library. This option allows you to extract links, headings, and other elements for parsing.
PHP Crawl is for developers, but if you follow the tutorials provided by Dev Dungeon a basic understanding of PHP coding will suffice.


Short for Website-Specific Processors for HTML Information Extraction, WebSPHINX provides an interactive cross-platform interactive development source for building web crawlers, designed with Javascript. It is made up of two parts, namely the Crawler Workbench and WebSPHINX Class Library.
Using the Crawler Workbench allows you to design and control a customized website crawler of your own. It allows you to visualize groups of pages as a graph, save website pages to your PC for offline viewing, connect pages together to read and (or) print them as one document and extract elements such as text patterns.
Without the WebSPHINX Class Library, however, none of it would be possible, as it’s your source for support in developing your website crawler. It offers a simple application framework for website page retrieval, tolerant HTML parsing, pattern matching, and simple HTML transformations for linking pages, renaming links, and saving website pages to your disk.
The standard for Robot Exclusion-compliant, WebSPHINX is one of the better open source website crawlers available.

25. WebLech

While in pre-Alpha mode back in 2002, Tom Hey made the basic crawling code for WebLech available online once it was functional, inviting interested parties to become involved in its development.
Now a fully featured Java based tool for downloading and mirroring websites, WebLech can emulate the standard web-browser behavior in offline mode by translating absolute links into relative links. Its website crawling abilities allow you to build a general search index file for the site before downloading all its pages recursively.
If it’s your site, or you’ve been hired to edit someone else’s site for them, you can re-publish changes to the web.
With a host of configuration features, you can set URL priorities based on the website crawl results, allowing you to download the more interesting/relevant pages first and leaving the less desirable one for last—or leave them out of the download altogether.

26. Arale

Written in 2001 by an anonymous developer who wanted to familiarize himself/herself with the package, Arale is no longer actively managed. However, the website crawler does work very well, as testified by some users, although one unresolved issue seems to be an OutofMemory Exception error.
On a more positive note, however, Arale is capable of downloading and crawling more than one user-defined file at a time without using all of your bandwidth. You’ll also have the ability to rename dynamic resources and code file names with query strings, as well as set your minimum and maximum file size.
While there isn’t any real support systems, user manuals, or official tutorials available for using Arale, the community has put together some helpful tips—including alternative coding to get the program up and running on your machine.
As it is command-prompt driven and requires the Java Runtime Environment to work, Arale isn’t really for the casual user.

27. JSpider

Hosted by Source Forge, JSpider was developed with Java under the LGPL Open Source license as a customizable open source website crawler engine. You can run JSpider to check sites for internal server errors, look up outgoing and internal links, create a sitemap to analyze your website’s layout and categorization structure, and download entire websites.
The developers have also posted an open calling for anyone who uses JSpider to submit feature requests and bug reports, as well as any developers willing to provide patches that resolve issues and implement new features.
Because it’s such a highly configurable platform, you have the option of adding any number of functions by writing JSpider plugins, which the developers (who seem to have last updated the program themselves in 2004) encourage users to make available for other community members. Of course, this doesn’t include breaking the rules—JSpider is designed to be compliant with the Standard for Robot Exclusion.

28. HyperSpider

Another functional (albeit last updated in 2003) open source website crawling solution hosted by Source Forge, HyperSpider offers a simple yet serviceable program. Like most website crawlers, HyperSpider was written in Java and designed for use on more than one operating system. The software gathers website link structures by following existing hyperlinks, and both imports and exports data to and from the databases using CSV files. You can also opt to export your gathered information into other formats, such as Graphviz DOT, XML Topic Maps (XTM), Prolog, HTML, and Resource Description Framework (RDF and (or) DC).
Data is formulated into a visualized hierarchy and map, using minimal click paths to define its form out of the collection of website pages—something which, at the time at least, was a cutting-edge solution. It’s a pity that the project was never continued, as the innovation of HyperSpider’s initial development showed great promise. As is, it’s still a worthy addition to our list.

29. Arachnid Web Spider Framework

A simple website crawling model based on JavaScript, the Arachnid Web Spider Framework software was written by Robert Platt. Robert’s page supplies an example set of coding for building a very simple website crawler out of Arachnid. However, as it isn’t designed to be a complete website crawler by itself, Arachnid does require a Java Virtual Machine to run, as well as some adequate coding experience. All in all, Arachnid is not an easy website crawler to set up initially, and you’ll be needing the above link to Robert’s page for doing so.
One thing you won’t have to add yourself is an HTML parser for running an input stream of HTML content. However, Arachnid is not intuitively SRE compliant, and users are warned not to use the program on any site they don’t own. To use the website crawler without infringing on another site’s loading time, you’ll need to add extra coding.

30. BitAcuity Spider

BitAcuity was initially founded in 2000 as a technical consulting group, based in Washington DC’s metropolitan area. Using their experience in providing and operating software for both local and international clients, they released an open source, Java-based website crawler that is operational on various operating systems.
It’s a top quality, enterprise class website crawling solution designed for use as a foundation for developing your crawler program. Their aim was (and is) to save clients both time and effort in the development process, which ultimately translates to reduced costs short-term as well as long-term.
BitAcuity also hosts an open source community, allowing established users and developers to get together in customizing the core design for your specific needs and providing resources for upgrades and support. This community basis also ensures that before your website crawler becomes active, it is reviewed by peers and experts to guarantee that your customized program is on par with the best practices in use.

31. Lucene Advanced Retrieval Machine (LARM)

Like most open source website crawlers, LARM is designed for use as a cross-platform solution written with Javascript. It’s not entirely flexible, however, having been developed specifically for use with the Jakarta Lucene search engine frame.

As of 2003, when the developers last updated their page, LARM was set up with some basic specifications gleaned from its predecessor, another experimental Jakarta project called LARM Web Crawler (as you can see, the newer version also took over the name). The more modern project started with a group of developers who got together to brainstorm how best to take the LARM Web Crawler to the next level as a foundation framework, and hosting of the website crawler was ultimately moved away from Jakarta to Source Forge.

The basic coding is there to implement file indexation, database table creation, and maintenance, and web site crawling, but it remains largely up to the user to develop the software further and customize the program.

32. Metis

Metis was first established in 2002 for the IdeaHamster Group with the intent of ascertaining the competitive data intelligence strength of their web server. Designed with Java for cross-platform usage, the website crawler also meets requirements set out in the Open Source Security Testing Methodology Manual’s section on CI Scouting. This flexibility also makes it compliant with the Standard for Robot Exclusion.
Composed of two packages, the faust.sacha.web and org.ideahamster.metis Java packages, Metic acts as a website crawler, collecting and storing gathered data. The second package allows Metis to read the information obtained by the crawler and generate a report for user analysis.
The developer, identified only as Sacha, has also stipulated an intention to integrate better Java support, as well as a shift to BSD crawling code licensing (Metis is currently made available under the GNU public license). A distributed engine is also in the works for future patches.

33. Aperture Framework

Hosted by Source Forge, the Aperture Framework for website crawler software was developed primarily by Aduna and DFKI with the help of open source community members. Written in JavaScript, Aperture is designed for use as a cross-platform website crawler framework.
The structure is set up to allow for querying and extracting both full-text content and metadata from an array of systems, including websites, file systems, and mailboxes, as well as their file formats (such as documents and images). It’s designed to be easy to use, whether you’re learning the program, adding code, or deploying it for industrial projects. The architecture’s flexibility allows for extensions to be added for customized file formats and data sources, among others.
Data is exchanged based on the Semantic Web Standards, including the Standard for Robot Exclusion, and unlike many of the other open-source website crawler software options available you also benefit from built-in support for deploying on OSGi platforms.

34. The Web Harvest Project

Another open-source web data extraction tool developed with JavaScript for cross-platform use and hosted on Source Forge, the Web Harvest Project was first released as a useful beta framework early in 2010. Work on the project began four years earlier, with the first alpha-stage system arriving in September 2006.
Web Harvest uses a traditional methodology for XSLT, XQuery, and Regular Expressions (among others) text to XML extraction and manipulation. While it focuses mainly on HTML and XML websites in crawling for data—and these websites do still form the vast majority of online content—it’s also quite easy to supplement the existing code with customized Java libraries to expand Web Harvest’s scope.
A host of functional processors is supported to allow for conditional branching, file operations, HTML and XML processing, variable manipulation, looping, file operations, and exception handling.
The Web Harvest project remains one of the best frameworks available online, and our list would not be complete without it.

35. ASPseek are passionate about gathering open source projects together and helping promote them. It comes as no surprise that they’ve opted to host ASPseek, a Linux-oriented C++ search engine software by SVsoft.
Offering a search daemon and a CGI search frontend, ASPseek’s impressive indexation robot is capable of crawling through and recording data from millions of URLs, using words, phrases, wildcards, and performing Boolean searches. You can also limit the searches to a specified period (complying with the Standard for Robot Exclusion), website, or even to a set of sites, known as a web space. The results are sorted by your choice of date or relevance, the latter of which bases order on PageRank.
Thanks to ASPseek’s Unicode storage mode, you’ll also be able to perform multiple encodings and work with multiple languages at once. HTML templates, query word highlighting, excerpts, a charset, and iSpell support are also included.

36. Bixo Web Mining Toolkit

Written with Java as an open source, cross-platform website crawler released under the Apache License, the Bixo Web Mining Toolkit runs on Hadoop with a series of cascading pipes. This capability allows users to easily create a customized crawling tool optimized for your specific needs by offering the ability to assemble your pipe groupings.
The cascading operations and subassemblies can be combined, creating a workflow module for the tool to follow. Typically, this will begin with the URL set that needs to be crawled and end with a set of results that are parsed from HTML pages.
Two of the subassemblies are Fetch and Parse. The former handles the heavy lifting, sourcing URLs from the URL Datum tuple wrappers, before emitting Status Datums and Fetched Datums via two tailpipes. The latter (the Parse Subassembly) processes the content gathered, extracting data with Tika.

37. Crawler4j

Crawler4j, hosted by GitHub, is a website crawler software written (as is the norm) in JavaScript and is designed for cross-platform use. The existing code offers a simple website crawler interface but allows for users to quickly expand Crawler4j into a multi-threaded program.
Their hosting site provides step by step coding instructions for setting Crawler4j up, whether you’re using Maven or not in the installation process. From there, you need to create the crawler class that differentiates between which URLs and URL types the crawler should scan. This class will also handle the downloaded page, and Crawler4j provides a quality example that includes manipulations for the shouldVisit and visit functions.
Secondly, you’ll want to add a controller class to specify the crawl’s seeding, the number of concurrent threads, and a folder for immediate scan data to be stored in. Once again, Crawler4j provides an example code.
While it does require some coding experience, by following the list of examples almost anyone can use Crawler4j.

38. Matteo Radaelli’s Ebot

Also hosted by GitHub, Matteo Radaelli’s Ebot is a highly scalable and customizable website crawler. Written in Erlang for use on the Linux operating system, the open-source framework is designed with a noSQL database (Riak and Apache CouchDB), webmachine, mochiweb, and AMQP database (RabbitMQ).
Because of the NoSQL database structure (as opposed to the more standard Relational Database scheme), Ebot is easy to expand and customize—without having to spend too much extra money on a developer.
Although built on and primarily for Linux Debian, Matteo Radaelli released a patch that allowed for other operating systems that support Erlang coding to run and host the Ebot website crawling tool.
There are also some plugins available to help you customize Ebot, but not very many—you’ll end up looking for someone experienced in Erlang to help you flesh it out to your satisfaction.

39. Google Code Archive’s Hounder

Designed as a complete package written with JavaScript on Apache Lucene, Google Code Archive’s Hounder is website crawler that can run as a cross-platform standalone process. Allowing for different RPCs (such as xml-rpc and RMI), Hounder can communicate with and integrate applications written in other coding languages such as Erlang, C, C++, Python, and PHP.
Designed to run as is, but allowing for customization, Hounder also includes a wiz4j installation wizard and a clusterfest website application to monitor and manage the engine’s many components. This capacity makes it one of the better open source website scanners available, and it’s fully integrated with a more than a satisfactory crawler, document indexes, and search function.
Hounder is also capable of running several queries concurrently and has the flexibility for users to distribute the tool over many servers that run search and index functions, thus increasing the performance of your queries as well as the number of documents indexed.

40. Hyper Estraier

Designed and developed by Mikio Hirabayashi and Tokuhirom, the Hyper Estraier website crawler is an open source cross-platform program written in C and C++ and hosted, of course, on Source Forge.
Based on architecture made through peer community collaborations, the Hyper Estraier essentially mimics the website crawler program used by Google. However, it is a much-simplified version, designed to act as a framework structure on which to build your software. It’s even possible to develop your search engine platform using the Hyper Estraier work form, whether you have a high-end or low-end computer do so on.
As such, most users ought to be able to customize the coding themselves, but as both C and C++ can be somewhat complicated to learn on the go, you’d benefit from having very little experience with either language or hiring someone who does

41. Open Web Spider

Open Web Spider was designed and developed independently but encourages community members to get involved. First released in 2008, Open Web Spider has enjoyed several updates but appears to have remained much the same as it did in 2015. Whether the original developers continue to work on the project or community peers have largely taken over, is unknown at present.
Nevertheless, as an open source website crawler framework it certainly packs a punch to this day. Compatible with the C# and Python coding languages, Open Web Spider is fully functional on a range of operating systems.
You’ll be surprisingly happy with the Open Web Spider Software, with its quick set-up, high-performance charts, and fast operation (their site boasts of the program’s ability to source up to 10 million hits in real time).
The Open Web Spider developers have relied on community members not only to assist in keeping the project alive but also to spread its reach by translating the code.

42. Pavuk

A Gopher, HTTP, FTP, HTTP over SSL, and FTP over SSL recursive data retrieval website crawler written in the C coding language for Linux users, Pavuk is known for using the string used to query servers to form the document titles, converting URL to file names. It is possible to edit this if it creates issues when you want to review the data, however (some punctuation in string forms are known to do so, especially if browsing manually through the index).
Pavuk also includes a detailed built-in support system, accessed by executing code from commands (which Linux favors), and has several configuration options for notifications, logs, and interface appearance. Besides these, there are a wide array of other customization options available, including proxy and directory settings.
Of course, Pavuk has been designed with the Standard for Robot Exclusion. Our list of website crawlers would certainly not be complete without this open source software.

43. The Sphider PHP Search Engine

As you’ve probably noticed by now, most open source website crawlers are primarily marketed as a search engine solution, whether on the scale of rivaling (or attempting to rival) Google or as an internal search function for individual sites. The Sphider PHP Search Engine software is indeed one of these.
As the name itself implies, Sphider was written in PHP and has been designed as a cross-platform solution. The back end database is programmed for MySQL, the most common database format in the world. All this makes the Sphider PHP Search Engine flexible as well as functional as a website crawler.
Sphider is fully compliant with the Standard for Robot Exclusion and other robots.txt protocols, and also respects the no-follow and no-index META tags that some sites incorporate to distinguish pages for exclusion in website crawls and the development of search engine indexes.

44. The Xapian Project

Licensed under the GPL as a free open source search engine library, the Xapian Project is kept very well up to date. In fact, it was initially available in C++, but bindings have since been included to allow for Perl, PHP, Python, Tcl, C#, Ruby, Jaca, Erlang, Lua, R, and Node.js. And the list is expected to grow, especially with the developers set to participate in the 2017 Google Summer of Code.
The toolkit’s code is incredibly adaptive, allowing it to run on several operating systems, and affording developers the opportunity to supplement their applications with the advanced search and indexation website crawler facilities provided. Probabilistic Information Retrieval and a wide range of Boolean search query operators are some of the other models supported.
And for those users looking for something closer to a finished product, the developers have used the Xapian Project to build another open source tool: Omega, a more refined version that retains the same versatility the Xapian Project is known for.

45. was written with the C# coding language best suited to Windows. In fact, it is indeed (as the name itself implies) a program designed to fit the .NET architecture, and quite an expensive one at that. is a complete package, suitably used for crawling, downloading, indexation, and storing website content (the latter is done using SQL 2005 and 2008). The content isn’t limited to text only, of course: scans and indexes whole website pages, including the files, images, hyperlinks, and even email addresses found.
The search engine indexation need not be restricted to storage on the SQL Server 2008 model (which also runs with SSIS in the coding), however, as data can also be saved as full-text records in .DOC, .PDF, .PPT, and .XLS formats. As can be expected from a .NET application, it includes Lucene integration capabilities and is completely SRE compliant.

46. Open Source Large-Scale Website Crawwwler

The Open Source Large-Scale Website Crawwwler, also hosted by, is still in its infancy phase, but it set to be a truly large scale website crawler. A purposefully thin manager, designed to act as an emergency shutdown, occasional pump, and ignition switch, controls the (currently very basic) plugin architecture, all of which is written for the Java platform in C++ (no MFC inclusion/conversion is available at present, and doesn’t seem to be in the works either).
The manager is also designed to ensure plugins don’t need to transfer data to all of their peers—only those that effectively “subscribe” to the type of data in question, so that plugins only receive relevant information rather than slowing down the manager class.
A fair warning though, from the developers themselves: a stable release of Crawwwler is still in the works, so it’s best not to use the software online yet.

47. Distributed Website Crawler

Not much is known regarding the Distributed Website Crawler, and it’s had some mixed reviews but is overall a satisfactory data extraction and indexation solution. It’s primarily an implementation program, sourcing its code structure from other open source website crawlers (hence the name). This capability has given it some advantage in certain regards and is relatively stable thanks to its Hadoop and Map Reduce integration.
Released under the GNU GPL v3 license, the Distributed Website Crawler uses svn-based control methods for sourcing and is also featured on the Google Code Archive. While it doesn’t explicitly state as much, you can expect the crawler to meet with and abide by the regulations set out in the Standard for Robot Exclusion. After all, Google is a trustworthy and authoritative name in the industry, and can certainly be relied on to ensure such compliance in any crawler they promote.

48. The iWebCrawler (also known as iCrawler)

Despite the name, the iWebCrawler, which is also known as iCrawler, is not a Mac product at all, but an ASP.NET based Windows software written in Microsoft’s favored programming language, JavaScript.
It’s entirely web-based, and despite being very nearly a complete package as is allows for any number of compatible features to be added to and supported by the existing architecture, making it a somewhat customizable and extensible website crawler. Information, crawled and sourced with svn-based controls, is stored using MS SQL databases for use in creating search engine indexes.
iCrawler also operated under two licenses—the GNU GPL v3 license that many open source data extraction programs use, as well as the Creative Commons 3.0 BY-SA content license.
While primarily a JavaScript-based code model, iCrawler has also been released with C language compatibility and is featured on the Google Code Archive as well as being hosted on

49. Psycreep

As you’ve probably noticed, the two largest competitors in the hosting of open source website crawler and search engine solutions are Source Forge and (increasingly) the somewhat obviously named The latter has the benefit of giving those looking for Google approved options the ability to immediately determine whether an offering is featured on the Google Code Archive.
The developers of Psycreep, who elected to use both Javascript and the increasingly popular Python programming languages, chose to host their scalable website crawler with
Psycreep is also quite extensible and uses regular expression search query keywords and phrases to match with URLs when crawling websites and their pages. Implementing the common svn-based controls for regulating its sourcing process, Psycreep is fully observant of the Standard for Robot Exclusion (although they don’t explicitly advertise the fact, which is an odd exclusion). Psycreep is also licensed under GNU GPL v3.

50. Opese OpenSE

A general open source Chinese search engine, Opese OpenSE consists of four essential components written for Linux servers in C++. These modules allow for the software to act as a query server (search engine platform), query CGI, website crawler, and data indexer.
Users are given the option of specifying query strings but also allows for keyword-driven search results. These results consist mainly of element lists, with each item containing a title, extract, URL link, and a snapshot link of website pages that meet include the query words provided and searched for by front end users.
Opese OpenSE also allows the user to use the picture link for viewing the corresponding website page’s snapshot in the software’s database driven search engine index list. It’s capable of supporting a large number of searches and sites in its index and is Google Code Archive approved—just like most open source solutions found hosted by

51. Andjing Web Crawler 0.01

Still, in pre-alpha stage, the Andjing Web Crawler 0.01 originates in India and has been featured on the Google Code Archive. As development has not progressed very far yet, Andjing is still an incredibly basic website crawler. Written in PHP and running in a CLI environment, the program does require some extensive knowledge of the PHP coding language, and a machine that is capable of running MySQL.
Interestingly, one of the recommendations made to users by the developers themselves is to alter the coding to allow for Andjing to use SQLite rather than MySQL to save on your CPU resources. Whether a future patch negating the user’s need to do so will be released or not is unknown at present.
Because the software is not stable, and usability requires a lot of customization at this point, Andjing isn’t quite ready to be used reliably yet, but it does show a lot of potentials.

52. The Ccrawler Web Crawler Engine

Hosted by, the Ccrawler Web Crawler Engine operates under three licenses: a public Artistic License, the GNU GPL v3 license, and the Creative Commons 3.0 BY-SA for content.
Despite finding itself well-supported, with inclusion on the Google Code Archive for open source programs, there isn’t very much that can be found on the web regarding Ccrawler. It is, however, known to be svn-based for managing its sourcing, and abides by the regulations set out in the Standard for Robot Exclusion.
Built with the 3.5 version of C# and designed exclusively for Windows, the Ccrawler Web Crawler Engine provides a basic framework and an extension for web content categorization. While this doesn’t make it the most powerful open source resource available, it does mean you won’t have to add any code specifically for Ccrawler to be able to separate website content by content type when downloading data.

53. WebEater

WebEater is a small website data retrieval program written as a cross-platform framework in JavaScript. It’s capable of crawling and mirroring all HTML sites, allowing for a basic search engine index to be generated and the website to be viewed offline by translating absolute reference links into relative reference links. Meaning, clicking on a link in the offline mirrored copy directs you to the corresponding downloaded page, rather than the online version.
Most sites don’t deal purely with HTML though, as often use a pre-processor language as well. PHP is the most common of these, and WebEater—despite its lightweight frame—was designed to accommodate this occurrence.
Licensed under the GPL and LGPL certificates, WebEater enjoyed its last official patch in 2003, when GUI updates were introduced. Nevertheless, it remains a functional website crawling framework and deserves its place on our list.

54. JoBo

Developed primarily as a site mirroring program for viewing offline, JoBo offers a simple GUI with a website crawler that can automatically complete forms (such as logins) and use cookies for session handling. This ability sets it ahead of many other open source website crawlers available.
The limitation rules integrated for regulating download according to URL, size, and (or) MIME type is relatively flexible, allowing for customization. Aimed at satisfying programmers and non-programmers alike, it’s an easily expandable model developed in JavaScript for cross-platform use. The WebRobot class allows for easy implementation of one’s web crawler if you prefer to use JoBo purely as a search engine plugin, but the existing code provides satisfactory indexation and link-checking functions as is.
Because the branches dealing with the retrieval and handling of documents are kept separated, integrating your modules will be a natural process. JoBo is also expected to release patches with new modules shortly, but a release date and further details have not yet been made public.

55. The Laboratory for Web Algorithmics (LAW)’s UbiCrawler

While the acronym LAW doesn’t quite add up to the word order in its full name, the Laboratory for Web Algorithmics is nevertheless a respected name in technology. UbiCrawler was their first website crawler program, and is a tried and tested platform that was first developed circa 2002. In fact, at the Tenth World Wide Web Conference, their first report on UbiCrawler’s design won the Best Poster Award.
With a scalable architecture, the fully distributed website crawler is also surprisingly fault-tolerant. It’s also incredibly fast, capable of crawling upwards of a hundred pages per second, putting it ahead of many other open source website crawling solutions available online.
Composed of several autonomous agents that are coordinated to crawl different sections of the web, with built-in inhibitors to prevent UbiCrawler from scanning more than one page of any given site at a time (thus ensuring compliance with the Standard for Robot Exclusion).

56. The Laboratory for Web Algorithmics (LAW)’s BUbiNG

A very new entrant in the realm of website crawlers, BUbiNG was recently released as the Laboratory for Web Algortihmics’ follow-up to UbiCrawler after ten years of additional research. In fact, in the course of developing BUbiNG as a working website crawler, the development team managed to break a server worth nearly $46,000. They also needed to reboot their Linux operating system after incurring bug #862758, but the experience they gained through the process has enabled them to design a code structure, so sound BUbiNG is reportedly capable of opening 5000 random-access files in a short space of time.
At present, the website crawler is still dependent on external plugins for URL prioritization, but as the team at the Laboratory for Web Algorithmics have proven, they’re hell-bent on eventually releasing a fully stand-alone product in the future.

57. Marple

Flax is a little-known but much-respected company that provides an array of open source web application tools, all of which are hosted on GitHub. Marple is their Lucene based website crawling framework program, designed with a focus on indexation.
As the program is written in JavaScript (and having been released even more recently than BUbiNG), at present, it does require a relatively new PC with an updated browser, and for Java 8 JRE to be installed.
Marple has two main components, namely a REST API and the React UI. The former is implemented in Java and Dropwizard and focuses on translating Lucene index data into JSON structure. The latter runs in the browser itself and serves to source the crawled data from the API. For this reason, Marple isn’t a true website crawler at this stage and instead piggybacks on other, established search engine indexes to build its own.

58. Mechanize

We weren’t quite sure whether or not to add Mechanize onto our list at first, but the more we looked into the website crawler, the more we realized it certainly deserves its place here. Developed in Perl, based on Andy Lester’s Python, and capable of opening (and crawling) HTTP, HTTPS, FTP, news, HTTP over SLL, and FTP over SSL, among others, it caught our eye more than once.
The framework’s coding structure allows for easy and convenient parsing and following functions to be executed, and also supports the dynamic configuration of user-agent features, including redirection, cookies, and protocol while negating the need to open a new command line (specifically build_opener) each time.

59. Cloud Crawler Version 0.1

A start-up Ruby project by Charles H Martin, Ph.D., Cloud Crawler Version 0.1 is a surprisingly good website crawler framework considering it doesn’t appear to have been touched much by the developer since he released it in alpha phase back in April 2013.
Cloud Crawler is a distributed Ruby DSL designed to crawl using micro-instances. The original goal was to extend the software into an end-to-end framework capable of scanning dynamic JavaScript and spot instances, but as is has been built using Qles, redis based queues and bloom filters, and anemone DSL as a reimplementation and extension.
A Sinatra application, cloud monitor, is used for supervising the queue and includes coding for spooling nodes onto the Amazon cloud.

60. Storm Crawler

Last (but not least) on our list is Storm Crawler, an open source framework designed for helping the average coder develop their own distributed website crawlers (although limiting them somewhat to Apache Storm), written primarily in Java.
It is in fact not a complete website crawling solution itself, but rather a library of resources gathered with the intention of being a single source point for Apache developers interesting in expanding the website crawler market. To get the full benefit of the package, you’ll need to create an original Topology class, but everything else is pretty much made available. Which isn’t to say you can’t write your custom components too, of course.


150+ SEO terms — one must be aware of

301 Redirection
Redirection is when you visit one site or page and are immediately directed to a different page, with a different URL. Redirection can be temporary or permanent. A 301 redirection is a permanent server redirection. There is not any difference if you are the user, but it does make a difference if you are the web developer. The permanent redirection is a way of telling search engines that the page the user is trying to access has changed its address permanently whatever page rankings the site already has in terms of SEO will be moved over to the new address. Please note this only happens with a 301 redirection and not with a temporary redirection.

Adwords is a Google “Pay Per Click” advertising program. 

Adwords Site
An AdWords site is a Made for Google AdSense Advertisement or MFA web site that is designed from the ground-up solely as somewhere for Google AdWords advertisements.

Affiliate can mean many things in different contexts, but in terms of SEO, an affiliate site promotes services or products that are sold on other web sites or businesses in exchange for a commission or fees to do this service.

An algorithm or “algo” is a program utilized by search engines to determine what pages and sites to suggest when a user enters in a search query. You will hear the term used frequently when talking about the various programs, including Penguin and Panda, that search engines use to weed out “bad” sites that use tactics to improve their SEO ranking.

An ALT tag is the HTML attribute of the IMG tag. What an IMG tag does is assist in displaying images. In the event, the image cannot be loaded, the ALT tag is the text that is displayed instead. ALT tags do have SEO value as they do inform search engines of what is on your images.

ALT Text
Like ALT tags, ALT text is a description of an image or graphic in your site’s HTML. It is not displayed to the end user unless that specific graphic is undeliverable. ALT text is important since search engines only read the ALT text of images instead of the actual images themselves. Otherwise, a search engine will not be able to differentiate between one graphic and another.

This term refers to a software program that assists in gathering and analyzing data regarding a web site’s usage. Some programs do come at a cost, but others, such as Google Analytics, are free.

Anchor Text
Anchor text is the visible text of a link to a web site or page. It is when you enter a web address and it becomes underlined and blue. You may have seen it numerous times before but never knew the term of what it was exactly. Anchor text also the users to click on the text directly and be directed to the web page. The text describes what the page is about and what you will see if you click on the text.

No, this term does not refer to the fake grass used so frequently in sports arenas. It refers to something that is consider the opposite of full disclosure. Astroturfing is when a site is trying to advance a commercial or political agenda while attempting to be impartial in a social group.

Authority describes the amount of trust a site is given for a search query. This authority comes from the related incoming links to the page from other trusted sites.

Authority Site
A site is considered an “authority site” when it has many incoming links from other related expert or hub sites. Authority sites have a higher pagerank and search results placement. The best example of what an authority site is would be Wikipedia.

B2B and B2C
These terms are similar and mean Business to Business (B2B) and Business to Customer (B2C).

A backlink is any link into a page or site from another page or site. It is a link that is placed on another website that takes the user back to your site. Having a lot of back links with relevant anchor text is one of the best ways to improve your site’s search engine rankings.

Black Hat SEO
This term refers to unethical or manipulative SEO practices. These tactics go directly against the rules dictated in Google’s best practices. It can hurt your site and even get it banned from search engines.

This familiar term refers to a website that provides content on a regular basis. Blogs are utilized by companies as well as by individual users. Content is published through a content management system, such as Blogger or WordPress, and when posts are published, each post is considered a “new page” that a search engines sees.

Users will bookmark web sites if they wish to go back to the site later. By bookmarking, the site’s link is saved in your web browser for reference. Social bookmarking sites allow users to share different web sites with other users. Having links to your site on social networking sites boosts your SEO.

Bot refers to a program that performs a task autonomously. Robots, spiders or crawlers are the most commonly used bots. Search engines will use bots to find and add sites to their search indexes.

Bounce Rate
The percentage of users who enter a site and immediately leave without clicking on additional pages on the site is referred to as “bounce rate,” meaning the rate at which users will bounce in and out of your site.

Bread Crumbs
Hansel and Gretel used bread crumbs to find the way back home, and in a similar fashion, breadcrumbs are a way the user can understand where they are on a site and know how to get back to the root area or where they started.

Canonical Issues
Essentially canonical issues refer to duplicate content. It an issue that is difficult to avoid at times, but these issues can be resolved by using the noindex meta tag and 301 server redirects.

Canonical Tag
A canonical tag is an HTML link element that informs search engines about duplicate content pages’ web developers have created. It is placed in the HEAD section of the HTML structure. It informs the search engine that the current page is a copy of the page located under the address set in the canonical tag. The tag transfers all rankings to the canonical page.

Canonical URL
This URL is the best address on which a user can locate a piece of information. You may have more than one page that could refer to this information, but by specifying which URL is the canonical one assists search engines in understanding which address directs a user to the best source of information.

Click Fraud
Click fraud refers to improper clicks on pay-per-click advertisements that are normally done by the publisher for the purposes of undeserved profit. Telling people to merely click on the advertisement just to accumulate clicks and profit lowers the advertiser confidence that they will be getting a return on the investment they have made in their advertisement space purchase.

Cloaking is taking a web page and building it into a way that displays different content to people and to search engines. It is a way of fooling search engine spiders into getting rankings for certain keywords but then giving users completely different and unrelated content. You could end up being completely banned from search engine results if you are caught cloaking.

CMS refers to a content management system. The best example of a CMS would be Blogger or WordPress, both services that allow content creation for publishers who are not exactly well-versed in coding skills and website development.

Code Swapping
This type of bait and switch practice is when a developer changes the site’s content after higher rankings are achieved.

Comment Spam
You will see comment spam frequently when you come across comments under a specific post or story for something that has absolutely nothing to do with the content above. Spam usually directs users to a completely different site or link.

Content is the part of a web page that provides the substance and is of the most interest to the user. It is the text or copy in the site itself.

Contextual Advertisement
This type of advertisement is related to the content on the site.

Conversion is seeking one’s quantifiable goal on a web site, whether that goal be number of clicks, subscriptions, signups and sales.

Conversion Form
Conversion forms allow the developer to collect information about the site visitor. The information helps you follow up with the leads you get from users clicking on your site.

Conversion Rate
This refers to the rate or percentage of users who “convert.”

Cost Per Click (CPC)
Cost Per Click is the rate that is paid to a Pay Per Click Advertiser.

A CPM or cost per thousand impressions is a statistical metric used to quantify the average cost or value of a PPC advertisement.

Crawler is a type of program that “crawls” or moves through the Internet or a specific web site by way of the link structure to gather data.

Cascading Style Sheets (CSS)
CSS is the part of the code that describes how different elements on your site look, such as the design style of your links, text, headers, etc.

Deep Linking
Deep linking is making a hyperlink that refers to a page or image within a web site. This page is otherwise “deep” within the page itself and is not the main or home page of the site. Utilizing deep linking by linking to specific pages within your site with anchor text will improve the ranking of these pages.

Directories are a lot like phone books for web sites. You submit your site to a directory to help people find your site. The most popular of these types of sites are Yahoo! Directory and Dmoz.

Dofollow Link
Dofollow links are standard HTML links that do not have the rel=”nofollow” attribute. They are very valuable from an SEO perspective.

A domain is the unique main web address for your web site. You normally register for a domain for a monetary value and renew the domain periodically to keep it from being picked up by someone else. Search engine rankings do favor web sites with longer registrations as it shows stability in the site.

A doorway or gateway is a web page that is created to attract traffic from a search engine. A doorway page is used to redirect users to a different site or page and is also known as implement cloaking.

Duplicate Content
Duplicate content is content that is similar or identical in substance to content on another site or page. The more duplicate content a page has is noticed by search engines but not in a positive manner. It does reduce the trust from the search engine. Sites like Google do not like sites that utilize the same piece of content repeatedly.

E Commerce Site
These types of web sites are those devoted solely to retail sales.

Feed refers to content that is delivered to the user via special programs or sites, such as news aggregators.

Free for All (FFA)’
FFA is a page or site with many outgoing links to sites that are unrelated or provide the user very little unique content. These are also known as link farms and are created for the solely purpose of boosting rankings. They provide little valuable and are looked upon unfavorably by search engines.

The Fold
Like a newspaper, the “fold” refers to the point on your site where the page is cut off by the bottom of a monitor or browser window. The fold is known as the part where users do not continue unless they find the content that would be read by scrolling through the site of value. Search engines give value to content above the fold as this information is the first thing a user sees when visiting your site.

Frames involve a type of web page design where two or more documents show up on the same screen within their own frame. Frames can be bad for SEO because bots sometimes fail to correctly navigate them. Also, it reduces the type of text and makes it difficult to read the content for most users.

Gateway Page
A gateway page is the same thing as a doorway page, which is a page that is designed solely to attract traffic from a search engine and redirect it to another site or page.

Gadget or Gizmo
Gadgets or gizmos are small applications used on sites for specific functions, such as an IP address display or a hit counter.

Google Bomb
Google bombs are ways to change Google search results for the purpose humorous effect. Typing in the phrase “miserable failure” and coming up with results of a politician’s name would be one such example.

Google Bowling
No, this does not refer to actual bowling but rather a way to lower a site’s ranking by sending it links from the “bad neighborhood.” It is unknown if this works, but it is an unsavory way to boost your own rank.

Google Dance
When SERPs were changed, this caused a major disruption in the Google algorithm. The Google dance described the huge shift that came because of this change or the period when a Google index is updated when various data centers have different data.

Googlebot is Google’s version of the spider program.

Google Juice
Not a beverage, google juice is the amount of trust or authority a site gets from Google, which comes from the outgoing links to other pages.

GYM is the “big three” of search engines and includes Google, Yahoo! And Microsoft.

Headings are text on your web site that is placed inside of a heading tag, H1 or H2. The text is larger and bolder than other text on the page and meant to stand out.

A hit occurs when a server sends an object, graphics, files or documents. It used to be the sole measurement of web traffic, but it is no longer as relevant.

A hub is an expert or trusted page that provides high quality content included in other related pages.

Hyper Text Markup Language (HTML)
HTML is the code part of your web site that search engines read. You should keep the HTML clean so that search engines can easily read your site. Put as much of your layout code in your CSS instead of your HTML to accomplish this objective.

An impression is also known as a page view or an event where a user visits a web page one time.

In-bound Link
These types of links are the source of trust and pagerank. An inbound link to your site from another trusted site will boost your SEO and ranking.

As a noun, an index is a database of web sites and their content used by search engines. As a verb, to index means to add a web page to a search engine index.

Indexed Pages
Indexed pages are those pages on a site which have been indexed and are stored by search engines.

An inlink is the same thing as an incoming or inbound link, meaning the links come from related pages that are sources of trust and boost your page’s ranking.

Internal Link
An internal link is a link from one page to another within the same web site.

JavaScript is scripting language that allows web administrators to apply special effects or changes to their site’s content as users browse in it. JavaScript is not always readable by search engines which can cause some difficulty when content is in JavaScript.

Keywords/Key Phrase
This refers to the single word or whole phrase a user will enter a search engine to find information on a specific topic.

Keyword Cannibalization
Keyword cannibalization is the excessive reuse of the same keyword repeatedly on many pages within the same site. It can cloud search engines from determining which page is most relevant for the keyword.

Keyword Density
The percentage of words on a page which are the same keyword is known as keyword density. Like cannibalization, keyword density can hurt a site more than it can help.

Keyword Research
This type of research involves determining which keywords are appropriate for targeting a certain audience.

Keyword Spam/Keyword Stuffing
This is the practice of using the same keyword excessively within a site.

Landing Page
A landing page is the page a user will “land” on when they click on a link in their search results.

Latent Semantic Indexing (LSI)
LSI means that search engines will index commonly associated groups of words in a document. Not all searches involve one specific word, and most them will consist of at least three together. Search engines will analyze the content on your page and search for these groups of similar words to support your main keyword, and this will help boost your ranking.

A link is an element on a web page that, when clicked on, directs the browser to another page or another part of the current page.

Link Bait
This practice involves attracting links through use of highly viral content. This content can be audio, video, images, graphics or written content.

Link Building
Link building is the practice of getting more inbound links to your web site for improved search rankings.

Linked Condom
This colorful term refers to methods of avoiding passing link love to another page. You do not want to endorse a bad site by including an outgoing link, and you want to keep out link spam. A linked condom is the best way to avoid this type of activity.

Linkerati are Internet users who are the targets of link bait, including forum posters, resource maintainers, blogger, content creators or others who are most likely to create incoming links generating traffic.

Link Exchange
A link exchange is reciprocal linking, many times facilitated through sites that are devoted to directory pages. Unlike directories, link exchanges allow links to site that are of no to little value and do not monitor for quality assurance.

Link Farm
Link farms are groups of web sites which all link together for the sole purpose of improving rankings. These entities are considered “black hat” SEO techniques and are highly frowned upon for ways of boosting your SEO rank.

Link Juice
Link juice is another word for trust, authority or page rank.

Link Love
Who does not need a little love every now and then? Link love refers to an outgoing link that passes trust to your site through another.

Link Partner
Two sites that are linked to each other solely for page ranking are known as link partners. They are synonymous with link exchanges or reciprocal linking.

Link Popularity
This term refers to a measure of the value of a web site based upon the number and quality of sites that link to it.

Link Sculpting
Link sculpting is done by using the “nofollow” attribute of a link to make some links on your site unimportant from an SEO aspect. You can then sculpt the page ranks of certain pages within your site, making some stand out more amongst the others when it comes to SEO.

Link Spam
Link spam is also known as comment spam, and these comments are the ones you see where the poster includes unwanted links or unrelated text.

Link Text
Also, known as anchor text, this text is what is visible to users. Search engines utilize anchor text to determine the relevancy of the referring site and link to what is in the content on the landing page.

Long Tail
These types of searches include a longer, more specific set of search queries and are more narrow in nature. When someone is entering in a long tail search they are looking for highly specific information and are often considered more qualified. A great majority of searches are long tail in form.

A mashup is a web page that includes mostly single purpose software or other small programs, including links to such programs. They are popular with users and lead to good link bait.

This data tells search engines what your web site is about for future searches.

Meta Description
This term refers to a brief description of no more than 160 characters about the contents of a web page and why a user would want to visit it. Meta description content is normally displayed on search engine results below the actual page title as a sample of the content on the page.

Meta Keywords
No longer used by major search engines, meta keywords were once used in the 1990s and early 2000s to help determine what the web page was about, no replaced by meta descriptions.

Meta tags include both the meta description and meta keywords. They are placed in the HEAD section of the HTML structure of your page and include information meant for search engines and not users.

A metric is a standard of measurement used by an analytic program.

Made for Advertisements (MFA)
These types of sites are designed as a venue for advertisements.

Mirror Site
These sites are identical sites that are located at different addresses.

To monetize from a site means to extract income from that site. One prime example of this practice is AdSense.

MozRank is a logarithmic ranking established by SEOmoz. The ranking goes from 0 to 10.0 depending on the quality and number of inbound links pointing to that page or site with 10.0 being the best ranking.

Natural Links
These are all links that your page has acquired naturally without you having to build them yourself.

Natural Search Results
These search results are the ones that are produced when conduct a keyword search and do not have any sponsorship or are not paid in any way.

Nofollow is a command found in the HEAD section of a page or within the individual link code that instructs bots to not follow any either links on the page or specific link.

This command is found in the HEAD section of a web page or within the individual link code that instructs bots to not index the page or the specific link.

Nonreciprocal Link
When one site links to another but the second site does not link back to the first, the link is considered nonreciprocal. Less value is given to non-reciprocal links in terms of SEO value.

Off-Page SEO
Off-page SEO practices are things you do outside of your page to improve your rankings, such as link building.

On-Page SEO
On-page practices are everything you do on your page to improve your rankings, including tuning the HTML structure, improving title tag and descriptions, checking keyword usage and improving internal linking structure.

Organic Link
These links are published only because the webmaster deems to add value for users.

Organic Search and Organic Search Results
An organic search occurs when you visit a search site like Google, enter in keywords and hit search. The results that appear from this search are organic search results.

An outlink is another word for outgoing link.

Page Rank
Page rank (PR) is a value between 0 and 1 and is assigned by the Google algorithm. This value quantifies link popularity and trust among other factors.

Page Title
This is the name you give your web page and should generally contain keywords related to your business.

Pandas are more than just cute zoo animals. They are a series of updates released by Google to weed out shady or bad practices in SEO.

Pay for Inclusion (PFI)
This is the practice of charging a fee to include a web site in a directory or search engine.

Pay Per Action (PPA)
This function is like Pay Per Click (PPC) with the exception that publishers are paid only when the “click” results in an actual conversion.

Pay Per Click (PPC)
Pay Per Click is a contextual advertisement structure where advertisers pay ad agencies whenever a user clicks on their promoted ad. One example of PPC is Google Adwords.

A portal is a web service that offers features to entice a user into making that portal as their homepage. Think of Yahoo! and MSN as good examples of portals.

Proprietary Method
These are sales terms used by SEO service providers to say they can do something special to achieve top rankings.

Ranking Factor
A ranking factor describes one element of how a search engine ranks a page. This could be the contents of the title tag, the meta tag or number of inbound links, among other factors.

Reciprocal Link
Known as a link exchange or link partner, a reciprocal link is when two sites link to each other. They are not viewed upon highly by search engines because of the incestuous nature of connection.

When a site is moved to a new domain, the old site domain will need to redirect the user to the new domain. This method is called a redirect.

Referrer String
A referrer string is when a piece of information is sent by a user’s browser as they go from page to page on the web. This information includes what sites the user was on before finding their site, and it helps developers understand just how users come to their site.

Regional Long Tail (RLT)
An RLT is a multi-word keyword term that includes a location, city, region, or any other geographical indication.

This is a file in the root directory of a web site, and it is used to restrict content and notify search engines which areas of your site are restricted for them. It allows you to exclude certain pages from spiders.

ROI stands for “Return on Investment,” which is a use of analytics software to determine return on investment, weighing the cost and benefits of different SEO schemes.

RSS Feed
RSS stands for “really simple syndication,” which is a subscription to get updates on new content as it is posted to a site. If you have a blog, many readers will subscribe to your site via an RSS feed so that they will be alerted when you have posted new content.

It is not just a place for children. Rather, it is a theory that Google puts all new sites into a “sandbox,” which prevents them from being ranked well until a certain period has passed. However, this is more of a conspiracy theory than anything.

Scraping is copying content from a site, which is often done by automated bots.

Search Engine (SE)
A search engine is a program that searches a document or group of documents for matches associated with a user’s keyword phrase, giving a list of matches based on these searches.

Search Engine Spam
Pages that are created to deceive search engines to give inappropriate or non-relevant content because of a keyword search.

SEM stands for search engine marketing, which describes the acts involving researching, submitting and positioning a site so that it will achieve maximum exposure. Paid listings and functions to increase exposure and traffic to your site are examples of SEM.

SEO is short for search engine optimization, which is the process of increasing the number of visitors to your site and achieving high rank in search results.

Search Engine Ranking Page (SERP)
After you type in a search query into a search engine, the results you receive are listed on an SERP or search engine ranking page.

A sitemap is a special document created by a webmaster that details a map of all pages on a site. This sitemap makes it easier for users to navigate through the site.

Slapping Myself with Celery (SMWC)
SMWC is essentially a “spit take” but of the vegan variety. It is another phrase like “ROTFL” or “WTF.”

Social Bookmark
This type of bookmark is a form of social media where users’ bookmarks are collected for public access.

Social Media
Sites or media created to share information among individuals, such as Facebook, LinkedIn, and Twitter are examples of social media. Search results now show up in search results so it is important to keep your site updated with links throughout social media.

Social Media Marketing (SMM)
SMM involves promoting a brand or website through use of social media.

Social Media Poisoning (SMP)
SMP involves a black hat technique that attempts to implicate a competitor as a spammer, thus hurting their trust or reputation online.

Sock Puppet
A sock puppet is an online identity that is intended to hide a person’s real identity or establish multiple user profiles.

Spam Ad Page
A spam ad page is a “made for advertisement” page that uses machine-generated text for content and offers zero value to users.

Spamdexing is the practice of modifying web pages to falsely increase the chance of being ranked higher in search results.

A spammer is a person use uses spam schemes.

A spider is more than a scary bug. It also is a computer program whose purpose is to scan the Internet, collecting information about web sites.

Spider Trap
Spider traps are endless loops of useless links created for the sole purpose of trapping a spider program.

Splash Page
Splash pages are graphics pages created to be flashy to users but dead ends to search engine spiders.

Splogs are spam blogs containing little to no value to human users and involve generated or made-up content.

Static Page
A page that has no dynamic content or variables are known as static pages. These types of pages are good for SEO due to their friendliness to spiders.

Web developers seek to reduce the bounce rate on their site, and one way to do this is to improve the site’s “stickiness,” meaning keeping users on the site longer.

Supplemental Index or Results
Search results that have lower rankings but are relevant to a search query appear in a supplemental result in the SERP are listed in the supplemental index or results.

Text Link
A text link is a plain HTML link that does not include graphic or special code.

Time on Page
How long a user stays on one page before clicking to another is known as the time on page. This measurement indicates the quality or relevancy of that page’s content.

The title is what appears in search engine results and is the first thing a user sees when entering a search query. It is what is included in a <title> HTML tag.

Title Tag
The title tag is only visible in one specific place to the user: your browser’s title bar.

Toolbar Pagerank
A toolbar pagerank is a value between 0 and 10, which is assigned by the Google algorithm. This number quantifies the page’s importance. However, it is not as reliable as a simple pagerank. Rather, this type of ranking is only updated periodically through the year and is not considered a reliable indicator of status.

The number of visitors coming to your site is known as “traffic.”

Traffic Rank
Traffic rank is the measurement and comparison of how much traffic your site gets, comparing them to all other sites on the Internet.

Trust Rank
This type of ranking is a method of differentiating between spam and valuable pages. The ranking indicates the level of relationships between trusted human evaluated seed pages.

A URL or Uniform Resource Locator is the web address of a page on your site.

User Generated Content (UGC)
User generated content is a source of content for social media, wikis and blogs, content created by the actual user himself.

Walled Garden
A walled garden is a group of pages that link to each other but are not linked by other pages. A walled garden tends to have low page rank.

Web 2.0
Web 2.0 is a type of web activity that encourages user interaction.

White Hat SEO
While black hat SEO practices will hurt your site, white hat SEO techniques only improve your site by following best practice guidelines and less manipulative practices.

A widget is another word for gadget or gizmo, which are small applications used on web pages to provide specific functions. They are often considered “link bat,” and provide functions such as hit counter or IP display.

XML Sitemap
An XML sitemap is a file whose main function is to give search engines a map of the URLs your blog contains.

Website Traffic Checklist – 20+ Genuine Ways to Get Website Traffic


Website Traffic Checklist – 25 Concrete Ways to Get Website Traffic

October 10, 2012 by 

When building a WordPress website one of the big things that you will be thinking about is website traffic. Without traffic your blog or website can become a deserted platform in amongst this huge Internet jumble.
Not one person I can think of would build a websitefor no one to see. Therefore anyone that has a website or blog needs website traffic. It doesn’t matter what you are doing with the traffic, because that’s your problem, but we can agree that you need it.
I have been trying to get website traffic for years and have tried everything you can imagine. I followed all the amazing new traffic generation methods and in the end it all came down to some very simple ways.

#1. Awesome Content Equals Website Traffic

Many Webmasters overlook the fact that quality content does equal traffic. The problem is that everyone knows that quality content is needed to be in competition with all the other millions of websites. This is why content is taken for granted and the importance is never really bowed down to.
As Corbett Barr would say, it’s all about creating epic shit. That’s a simple solution for website traffic.

#2. Get Social

Social media has become a big part of search engine optimization and we do need some social proof on our websites. Not only that, but social media can bring your website traffic to you if people share your content. If you do not install social media buttons on your website or create social media foundations, you’ll be missing out on a steady regular amount of traffic.
The question would be, “why would you do this on purpose?”  You clearly know that social media is important so why haven’t you set up that Facebook page, or why haven’t you got a Twitter account?
Social media will not make you rich but it is an important part of your ongoing website traffic. People will follow you and when you post your quality content to these social media sites they will visit to read more.

#3. What Is Your Blogs Thing?

You know, what is your blogs unique selling proposition? What is going to make your blog or website stand out from the thousands or millions of others in the same niche? That is the question.
Which articles get the most comments or interaction on your website? What should you be talking about? These are all questions that you need to ask yourself just so you can figure out your unique selling proposition.
When you figure out what your website is about, make sure you tell people, because then they will love your website even more. This means more website traffic because people will know that you specialize in the information that they are looking for.
This is what it’s all about, finding out what your website visitors want and giving it to them.

#4. Always Gather Ideas

Ideas are the basis for your quality content and you will need to constantly feed your passion for your topic with new ideas. You need to suck up everything that is said on the Internet about your niche and spit it out as your own interpretation.
You cannot create fantastic content unless you are well versed in the world is content. It is only then that you will know what is needed and what is not.

#5. Store Your Content Ideas

Sometimes you have gathered so many ideas that you could not possibly remember all of them. When you are hot you are hot and ideas are precious.
I like to have a Word document with a list of titles that I have come up with while gathering my ideas. Sometimes I write points under these titles and sometimes the articles are even half written because I’m so inspired. If I lose that inspiration, I walk away and choose another article that inspires me again.
Having the content ideas written down in the same place also inspires more and more ideas.

#6. Set Up An E-Mail List

I actually hate e-mail marketing because some people have ruined it for everyone. But you still need to set up an e-mail list and create a newsletter for your subscribers. The thing is, you need to do it in an honest and interesting way. The hard sell e-mails are never going to last and if you want to keep your subscribers signed up, you need to give them something of extreme value.
To set up an e-mail list I would highly recommend starting out with Aweber e-mail marketing service. I started out with Mailchimp and have regretted it ever since. Now I am having trouble moving all my lists over to Aweber. I do not know why, but after moving to Aweber my signups have increased 10x and I am also getting real replies to my emails asking for more! WTF? Subscribers asking for more?
All you have to do is start creating emails and set them up to send to your list at certain number of days apart. When you study the results, you can then split test your e-mails to improve them. All you have to do is create e-mails that your audience likes. This has the potential to make more sales for your website or just simply bring back your website traffic.
Setting up an e-mail list goes hand in hand with building a website. It is one of those things that you need to do straight from the start as you will regret all of the possible signups that you miss.

#7. Take Your Traffic Somewhere

So even if you steer your traffic towards making a connection with you, you will have another chance with this visitor. You might actually want to sell them something that they did not buy at the time, so steering them towards a connection is a great way to bring back your lost website traffic. Many Webmasters get website traffic that takes them nowhere. You need to steer your traffic to your goal or maybe two more content. Either way your website traffic needs direction to travel and also think about making a connection with them so you can bring them back.

#8. Give Them the Gift ASAP

You might get website traffic that will not sign up to your list and probably will not come back to your website, but if you give them a free gift as soon as they land on your page, there is another chance they will come back later. This is all in the master plan for getting website traffic. When people visit your website they really should leave with something to remind them of you.
Just say you gave away a free report like the ones I have on my homepage, you must make sure that there are links in their leading back to your website. It is even better that you have something that is tempting them to click on those links.

#9. Create Solid Traffic Bases

These kinds of things have been around for years and really started with article marketing. I guess all of this has transformed into guest blogging but the theory is the same. You put out a lot of content with links leading back to your website. People read this content and travel through these links for years to come, therefore providing website traffic almost permanently.
I sometimes have great traffic bases on forums where I have posted amazing information that keeps bringing website traffic over and over. Some of the things I have posted have been from years ago and I am shocked that they still work!
Guest posting is like that too! The links you create in your guest posts create awesome traffic bases.

#10. Listen and Take Action

Learning how to create a successful website that rocks is not hard because the information is everywhere on the Internet. On my website alone I tell all and sometimes I wonder why all of my readers are not successful like I am?
One of the reasons could be that people get the information but do not take action with it. I say create quality content but are you really doing that? Do you really understand what quality content is?
I have had people ask me to look at their websites because they are not successful but doing everything that I say to do. Most people are not actually listening to what I am saying. They interpret the meaning of quality content or website promotion in a different way. Even though I explain things very clearly people still think they are taking action when they are really not.

#11. Focusing On Bad Stuff = Less Traffic

People get stuck on the most stupid things and harp on about them forever. This is a waste of time. If you want website traffic then stop fluffing around and just go and write heaps of content and promote your site with a links back to it. How could I make it any simpler than that?
New Webmasters have a problem with some theme design or even choosing a WordPress website theme and waste time on deciding or customizing it. This is not going to generate traffic and make your website successful. Taking action is going to make you successful and bring you website traffic. I like to use minimalist WordPress themesthat let your content shine.

#12. Write List Posts

You know all those articles that have 20 of the top performing or 10 of the best or five unknown tips, well these are very popular. Anyone that says these posts are out and over and done with must just be jealous. Seriously these articles that list the top 20 of something or 30 of something other most popular pieces of content on the Internet. People love to read these articles and I even love to read them.
These top 10,20,30 list articles are amazing website traffic generators. In fact Josh Dunlop from Income Diary got 20,293 hits on one top 30 blog post in one week. He still promotes this method as his number one website traffic method. So why aren’t you writing top 10 list articles?

#13. Plan Stuff

Creating website content on-the-fly is not always a great idea. Planning out your content or your strategies for promoting your website can really increase your website traffic. For example you could research keywords that you can use that people are actually searching for. This way you know that people will be interested in the content that you write.
You can also plan your goals and how you are going to provide what your readers want. My planning is in the form of checklists. I have a WordPress website checklist, a social media checklist, website maintenance checklist, a SEO checklist, and many many more. In fact you could say that I am checklist happy.


#14. Suck In Feedback

This is an amazing way to get more website traffic. Actually listen to the feedback that your readers give you. Some people e-mail you out of the blue and some people comment on your website, but make sure you are taking note of what they say. There are some amazing clues in amongst this feedback and it could sometimes be only from one person, but it still counts dramatically.
It is amazing what ordinary website visitors come up with. They can tell you the most obvious things and if you listen you will generate more website traffic guaranteed!
I have done this over and over again. In fact this is how my first website, Tips4pc became so popular. It was simple; I listened to what people were saying and make changes accordingly. If they asked for certain content I provided it. The funny thing is, that later I would find that there would be more than one person wanting the same content.
Creating website traffic is not always about something technical. If you just stop thinking technical for a moment and think about action, you will have loads of website traffic flowing to your site.

#15. BackLinks On The Right Sites

Webmaster often consider any back link to be a good link for their website. This is not what I have found to be the case.
When I get a back link to my website from another website that is directly related to my niche, both my website traffic and my sales increase. This is an absolute known fact. I can stop link building right now, watch my sales go down, and then start link building again to watch them go up again. Trust me I have tested this.
Sometimes when you build links it does absolutely nothing to your website traffic all sales, but when you get the right links you will notice your website pumping with action.

#16. Guest Posting Has to be Mentioned

I have to mention guest posting because this is where I get the best back links from that bring in the best traffic. I know everyone knows that guest posting is a great thing to do but I do not see many people doing it?
Why are you sitting back and wondering where your website traffic is when you could be guest posting on sites where your customers are hanging out. For my computer tips website I guest post on other computer tips or tech websites. For my blogging niche website I look for similar sites to guest post on.
That is not the be all and end all of it either. You need to direct the traffic back to your website somehow. By testing your authors bio or away you leave the links in the articles, you will soon figure out the best way to get that website traffic too visit you.

#17. Regular Posting

I hate to say that regular posting on your blog or website does bring in more traffic. I have no argument there but I do have a problem with keeping up with that schedule. If I post an article on my computer tips website every day, the Alexa ranking drops bit by bit, without any outside promotion. So I can just continually post great content to my site and improve my rankings.
It is all about momentum and keeping it. If you want to post every two days, then do it. I think posting once a week is not enough and probably means you would have to do a hell of a lot more promotion to get the right website traffic to your door. If you can find that balance between publishing articles and promotion then you will notice your website traffic continually rising.
We must be careful though, as you can sacrifice reader engagement when your posts flow-through your blog too fast. You need to find the balance that is right for your website.

#18. Save Time on Traffic Generation

As I stated above, posting regularly can see you save time on traffic generation and still give you a decent amount of website visitors.
Another way to do this is to make sure that the content you are creating is content that people want. You can do this by researching what keywords are being searched for, seeing what is popular in your niche, or simply asking your readers what they want.
Providing the right content will definitely save you time on promotion. For example if you write an absolute awesome article and it gets virally shared through social media, your promotion is done for you.
This is the best way to generate traffic for your website. Basically if you can create content around keywords that you know people are searching for and it is awesome content, you will have 70% of your traffic generation job done for you.

#19. SEO is Still Cool

You should never presume that search engine optimization is dead just because of all the recent Google updates. Google is not out to kill SEO, Google is not the SEO God, it is out to simply provide the best results in the search engines. All they really want to do is provide what their customers want. How simple is that?
You still have to let the search engines what you have and a great way to do this is to read my article about SEO under the hood of your website. This digs deep and gets you thinking about what you really should be providing to get ranking in the search engines.

#20. Any Old Traffic Will NOT Do!

You can get thousands of website visitors to your website every day but get no sales from it. How does this happen? Well obviously this is the wrong traffic, or you are not doing the right things with your traffic.
If you are sure you have targeted traffic visiting your website then think about what you are doing with it? Don’t let that traffic go, grab them while you can in that once in a lifetime split second. Did you see my article called “Why more traffic does not equal more money”?

#21. Information in a Logical Order

You might be fantastic at creating the best content ever, but how do your website visitors find it? Also how do they read it?
Webmasters fail to think about how their website visitors are going to navigate their content and read it. Creating killer content involves formatting your content in an easy to read way. That is one way that people can understand your content better.
Then we need to think about how they actually find the content. They might have found one piece content through the search engines, but what about the rest of it, where is it?
If a person is reading about starting a website, for example, you would have the content linked in a logical order. First you would show them how to start a WordPress website from scratch, then customize the installation, and then maybe install the WordPress theme. You need your content to flow on all your website visitor will not know where to go.
Here are some tips for presenting your content in a logical order

  • Showcase categories or sections in a top menu bar. For example I have a SEO section above.
  • Have your most popular content showing in the sidebar. This will show your website visitors what you can really provide.
  • Create internal links to the next piece of content that follows or is related to the one the person is reading.
  • Create content that has subheadings, bullet points and images.

All of these points make your content easy to find and easy to read. If you can please your website visitors and make it all easy for them, they will return and this will increase your website traffic.
Just remember that the information you are posting on the Internet has probably already been said and done before, therefore it is how you deliver it that makes the difference.

#22. Research Your Competitors

If there are websites in your niche that get a lot of traffic make it your business to research where that traffic is coming from. A great place to start is to visit as they have loads of valuable information available.
You can see what keywords are bringing in the most traffic, you can see where their traffic comes from, and you can see where their traffic is going to.
If you are researching websites that are in your niche and do you see that they are getting a lot of traffic for a certain topic, then you know that this is what your readers want.

#23. Solve Problems

People go to the search engines when they have a problem and want to find answers. If your website can solve these problems then people will know where the answers are and return again later.
If you promise to solve the problem by posting an article that says it has the answers and it doesn’t, you are not doing your website any favors. If your post title promises to solve the problem and you do solve the problem, you create trust.
Just remember that solving the problem is only part of the equation because if you upset the website visitor, even though you heard solve the problem, they might not trust you. For example you might have too much advertising for the website visitor to read the information freely. This will upset the reader and they will most likely search for another answer.

#24. Stand Out In the Crowd

But there is no doubt that standing out in the crowd can bring you amazing amounts of website traffic. There are crazy success stories where people have only been blogging for one year and are making a six-figure income, simply because they stood out. It usually is their content and what they give the people that stands out, but sometimes it is their personality as well.Generating regular website traffic can be as easy as standing out in the crowd. You know the bloggers that have just skyrocketed to the top, they did something that made them stand out in the crowd. Personally I did not use this method as I was too busy creating my websites and taking action in the background.

#25. Use Youtube

I have told people over and over, that Youtube is the best source of traffic I have. It is not only the best source of traffic; it also converts the best because it is extremely targeted. So why are there people that have not posted videos on Youtube?
I have heard all of the excuses in the world, but guess what, even I buy videos to post to my YouTube channel. The problem is I do not have the time to make videos and there are people that will do it for you. Some videos cost five dollars and others more. Surely you can spare five dollars for a video to post to Youtube?
Just think about it. People have searched in Youtube to solve a problem and they find your video. Your video is so good that they click the link under the video to see more information. These people are hungry for this information. If you give them more of what they want you will get what you want.


I know some people were probably looking for some amazing traffic tip that was not so obvious. Unfortunately all of these traffic getting methods are right at your disposal and are the most obvious to everyone. All you have to do is take action and stop fluffing around.
Why does everyone keep looking for the big answer to their website traffic problems when the “writing” is on the wall? Simply create great content to please your website visitors and the search engines will be happy to send the customers your way. If that’s not enough for you, get off your butt and promote that fab content. ?


Blog Advertisement Checklist – When and Where to Promote


Blog Advertisement Checklist – When and Where to Promote

August 6, 2012 by 

Many new website builders fail to make money from their websites because they do not know where and when to promote their affiliate links and banners. I have talked about sidebar etiquette previously, however this time I’m creating a blog advertisement checklist, so you do not overdo, or under do your advertising efforts.
As new bloggers you are told to build a website or blog, add great quality content to it, add some advertising and BANG, you will make money! This is almost never the case as every way you try to make money online definitely requires skill and experience also helps.  The more monetizations methods that you succeed with, the more money you can make.
In this article, my advertisement checklist includes paid banner ads, affiliate banners and links, and even Adsense and Amazon. Lets face it, you can apply this to what ever methods you choose to use.

Stick With Your Morals

It is really hard to stick with your morals when a big company comes and offers you a decent amount of money to place a banner in the best position on your website. This can be very tempting to someone who has worked hard and is waiting for some rewards from their website.
This will happen to most Webmasters, as others see opportunities and will want to place advertising on their sites.
I have a few tips that will help you decide if that advertising is right for you:

  • Have you thoroughly tried the product?
  • Would you happily buy that product yourself?
  • Does this product fit into your niche?
  • Could you make more money by selling something else in this position?
  • Does the product sales page it here to your morals?

Keep the Balance

To monetize a website, it needs to to done with complete balance. If your website is going to be overrun by advertising, then this will turn many website visitors away. Some Webmasters go overboard with banner advertising and affiliate links, when this is not necessarily bringing in more sales. Unfortunately Webmasters make the excuse that they have put a lot of work into their website and need to make money. I totally agree with this but I do not agree with upsetting the balance of your website.
A website with too much advertising can also attract less advertising inquiries, as it already seems like there is competition for the clicks on the website.

Subtle Links versus Dirty Great Big Banners

Banners still have their place in the website and moneymaking world but I prefer to add subtle affiliate links into my fantastic content.
Of course I do have banners on my websites, but most of the sales come from tiny little affiliate links, that are extremely hard to pick. I use the banners for decoration.
Another way I use banners is to have them there until a page is making sales from the affiliate links, then remove the banners to see if the sales increase. It is better to have less distractions and the main distraction you want is your best GOAL. I mention more about that below.
The biggest banner you can get is great in the real world, but on the internet your visitors are engaged in your content (hopefully) and this is why in content links work well. If you are just trying to get lucky by a visitor clicking a banner and not serving deeper goals then your blog is very shallow in monetization.

Which Type of Advertisement?

I’ve had companies offer me $1000 to put a banner on my website for a year. This sounds like great money at first, but when you divide this by 12 months, it is less than $100 a month. In this situation, sometimes the advertiser might know that his or her product will sell on your website. You should investigate their product and see if you can become an affiliate.
I have done this many times and have found that the initial offer from the advertiser is peanuts, compared to what you can make as an affiliate. For example, for each sale of their product you might get $30. If you can sell one or two of these a day, that is a far cry from $1000 a year to put a banner on your website.
Let’s look at 2 sales a week at $30 each. That equals $3120 instead of the thousand dollars offered.
Let’s now look at $30 a day. That’s 365 days in a year which equals $10,950 compared to the $1000 offered.
On my Tips4pc website it is not uncommon to find pages that will make sales like these. When you actually investigate Tips4pc you will see Adsense ads, which are on most pages, only until I find the perfect product for that exact page. Basically, Adsense is a wonderful income base until I fine tune the advertising.
If you are not in a position to sell enough to beat the advertisers offer, there is nothing wrong with starting out by accepting paid banner adverting. In fact in the end, when you do not really need money from your blog, accepting banner advertising can be a lazy way out. It can also pay big money, depending on how popular you and your website is.

Creating an Advertisement Page

If you have not found a product that you can sell, or even your own product, then the easiest way to attract advertising inquiries is to create an advertisement page. You can sell your website space easier if you let people know that it is available to rent.
On your advertisement page you should include details about your website:

  • Your website page rank and Alexa rank.
  • The amount of monthly traffic you receive.
  • Which kind of advertising you prefer.
  • The price of your advertising per month and the position.
  • Various price ranges and locations.

The more details that you can give on your advertising page, the less likely you will have people contacting new and wasting your time. They would already have seen your price, the locations of the ads available, and many other details before contacting you.
Just make sure you do not create an advertising page like mine as I no longer accept banner and text advertising. Why would I sell space on my site when it is so valuable to me.
You can stop accepting advertising when it no longer pays well compared to other ways or you can just raise the price of your space. Either way, it is all about using your space effectively to gain the most from your website.

Real Examples of Advertising That Have Made Money

You never see real examples of sales but I often share the gory details on this blog. I’m not really worried about people copying me, as my ideas are free to use and transform into your own.
These examples are just something that I do on a daily basis and I would love for you to see money roll in like I do.
I have written many tutorials about how to earn extra income by placing banners and affiliate links in the right place, but in these examples I am going to just point you to the post that made the money. That way you can figure out how I made the money from these articles.
Unfortunately I cannot share with you my absolute best money pages, as that would be giving away my keywords that are like gold to me. So in these cases you will have to work out your own ways to get targeted traffic.

A Simple Link to an Old Post

Recently I wrote an article about how George Brown from Google Sniper was giving away $5000 worth of products for free. I also linked to a previous review that I wrote about keys Google sniperproduct. Here are the results below. I made $177.00 from that article but two of the commissions are recurring. Not a bad start for an article that will stay on my blog for years.
Why did people buy this product?
Well they trust my opinion and I clearly stated that I trust George and his products. The other reason is that the products he gave away were very valuable and showed people that his stuff is worth buying. I wonder how many sales he got from giving away all of those products?

A Simple Affiliate Text Link

I have a computer tips website and we all know that there can be a lot of problems that can happen to a computer. So this leaves opportunity for my website to solve these problems.
Recently I published an article about a Windows XP boot problem. There is both Adsense and affiliate banners on this page, but a simple affiliate text link, is the winner in this case.
I cannot show you my sales from this link as the report is mixed with other URLs I do not wish to reveal.
Why did people buy from this text link?
They bought from this text link, because the banners looked too obvious, but are placed there for decoration. They also bought from this link because the product on the other side is the answer to their problems.

A Full Affiliate Website

Previously I wrote a detailed article about how I built a website from scratch, the usual way I do, using WordPress, then proceeded to earn $700 in the first month . It was a real life website case study I exposed to my readers and many people enjoyed the first hand look at how making money online can be achieved. This $700 was made from a mere 7 sales through mostly Hostgator. Imagine if I really tried hard and made 20 sales or more?
All I did is install one of Elegant themes fantastic WordPress themes, add related content with affiliate links and finally drove some traffic to that site. It just sounds so simple when you say it like that!
Obviously I can only show you small sales examples as I cannot give away my best selling products and pages to the public. I am sure these examples will help many people get an idea of how this all works. Just remember that these are small sales, but promoting this sales page or repeating the process is a good way to get even  more sales.

Make Your Advertising Make You Look Good

There is no doubt that if you do this advertising thing wrong on your website, it can easily make you look bad. People will think you are a newbie, non professional, who lacks knowledge and is desperate for sales. Ouch! If that offended you then maybe you are doing something wrong?
Anyway, to build a million dollar website, your advertising needs to be done right! Sell products that you really can stand behind because they are great, not because they have big commissions.


Social Media Checklist for Website Builders


Social Media Checklist for Website Builders

July 17, 2012 by mitz

Nowadays, if you are into building websites for a living, you would well know that you cannot do so without including social media.
I say “bummer” believe it or not. I am not a fan of social media as it can be trap for bloggers. A big fat time waster! But I had to overcome this and do the job.
Now when I build a website I have my social media checklist to keep me on track.

Lay the Social Account Foundations

You should never make excuses about why you haven’t set up a complete package of social media accounts for each website you have. Here is the bare minimum you should have..
For example I like to set up these accounts:

  • A Facebook page dedicated to this website only.
  • A Twitter account, with a username resembling the website, using this websites e-mail.
  • An Rss Feed through for this website only.
If you have a few websites in the same niche then it is sometimes ok to share social accounts as the audience will be interested in the same content anyway. But be careful because if you have a saving money website and a computer tips website, the content does not mix.
This would also apply for other accounts such as a Digg account or a StumbleUpon account. make sure your followers are getting the same content they joined in for.

When I build a website from scratch, I never open the website up to the world until my social media accounts are ready to go. It is the same with the newsletter optin forms, you might as well do all this from the start.

Does Google Care About Social Signals?

Well I cannot speak for Google so I found a video where Matt Cuts answers this burning question for you.

Expose Your Buttons for Your Social Media Checklist

Creating the accounts in one thing, but adding the social media buttons is another. There are two types of buttons you will need:

1.   Direct links to Your Accounts.
2.   Social Sharing Buttons.

#1. Direct Links to Your Social Media Accounts

These are usually the Social sharing icons you see at the top or the sidebar of a website or blog. See the screenshot below.
If your website visitors click on these buttons they will link directly to your accounts. For example the RSS icon will lead to your Rss feed page where they can press on the subscribe button. If there is a YouTube icon it will lead to your YouTube channel.
The most common sharing icons seem to be Facebook, Twitter, Youtube, Digg, Stumbleupon.

#2. Social Sharing Buttons

This is the other type of social sharing. This allows people to share your content on their social media accounts so their friends and followers can see it.
If you do not provide these buttons you will see less sharing. Therefore we need to add these social media buttons to our websites as part of the setup so you can get some sharing straight from the start.
The key here is not to go overboard. Choose which accounts are the most important to your and your business and choose them.. Some websites do well with LinkedIn, others do great with Facebook.
The most common icons to use in this area are Facebook share, Google Plus, Twitter tweet or Retweet. Things change though as I remember when these sites did not exist and Digg was the most popular sharing button.

Automate Some Sharing

Social media is a lot of work and you will need all the help you can get. This does not mean you should employ a social media expert, but of course you can if you wish. I much prefer to automate my social sharing with plugins and software.

#1. Tweet old posts

I talk about this plugin all the time as it is just so helpful. All it does is tweet your old posts on Twitter for you. How simple is that? People often ask me where I find the time to tweet like I do and this is the secret weapon, the free plugin, Tweet Old Posts.

#2. Get a Social Media Dashboard

You can manage all your social media accounts from one simple dashboard. There are free dashboards and paid.

Just signing up for a free 30 day trial of HootSuite Pro can get your accounts rocking. Then you can cancel the free trial and have your social media status increased because that’s what this software does. It allows you to control more, schedule more, interact more. Many of the top bloggers use social media dashboards and I guess I should too, but I am just not a social media freak.

Choose Your Social King

You cannot be the king of every social media website, therefore you need to choose your favourite and concentrate on that. For example, I have chosen Facebook as my social King and this is the one I concentrate on the most. Well more than others anyway. There is no way I could manage too many social media profiles and if I tried, some would have to be neglected.

Participate A Bit but Find Friends That Do It A Lot

This is a sneaky tactic but if you are short on time or prefer to spend your time doing something else, find friends that are heavily involved in social media. This way you can get them to share your content with all of their friends.
Please note, I do not become friends with people for their social media status, it is just a bonus if they are highly into that stuff. Take Ana, for example, who has been conducting a Pinterest traffic experiment. Here is a friend that is involved with a new social media site, experimenting and testing the waters, then sharing her findings for all to benefit from. After reading Ana’s article, I now know that people are having success with Pinterest and it possibly could be worth trying. The first connection I would make on this site is with Ana, as I know she is now an active user.
If you have no idea about Pinterest, here is an article explaining what Pinterist is?

Guest Post Where the Button Pushers Hang Out

As I stated earlier, I am not really into social media so I try to get the sharing scores happening in other ways. Since I am a serial guest poster, when choosing a site to guest post on, I go for the social butterflies.
Hope my blogging friends are not reading this!!  LOL
So if you see a website that has a lot of social sharing, this could be a great place to guest post.

Never Buy Likes and Followers

Buying likes and followers is easy but this will not help you gain the right social media status you need and should not be something on your social media checklist. Bought followers usually do not exist at all but are just fake accounts. There are also other ways to deceive these sites and get followers but this traffic (if there actually is any) is junk and actually brings your website reputation down.
A successful website social media campaign should only involve real life, targeted followers and nothing else! That is the only way it will benefit your website.

The Social Media Game

There is no doubt that if you have a website you are now tied in with the social media game. There is no getting out of this as people just love to hang out at their social media hubs. The trick is to attract the right followers, likers and pluses for your topic. The quantity is not the key, it is the quality that counts.
Hopefully my social media checklist will help you cover all the bases when laying your websites foundations.


What is a Pillar Article?




What is a Pillar Article : Characteristics of Pillar Articles

by  in Blogging

Every single blogger is definitely a content marketer and every blog is undoubtedly a house of contents. Could you visualize a house without having pillars? I believe you cannot. Without pillar contents a blog is as similar to a house without pillar and it ought to collapse. So, to build your blog outstanding, you’ll need to develop few pillar articles as well.

What is Pillar Article

The definition of pillar articles is not limited to one single concept. Few examples are:

A “How to” article… Can be a how to guide to solve specific problem
A list article… like “Top 5 Ways”, “Top 10 tips to”
A definition article… define a concept with high reference materials

In fact a pillar article is something that offers something valuable, outstanding in quality, linking and shared by others, can draw visitors at no time and most importantly can solve a problem or guide visitors over the period of time.

Characteristics of Pillar Articles

Pillar Articles Made with Quality!

Pillar articles are high-quality articles that deliver values to the readers. A reader visits blog to get valuable information and facts or even to find out a simple solution for his problem. If the blog does not deliver his needed, why visitor will stay on your blog?
Quality is much more crucial compared to quantity. A top quality article could certainly catch the attention of a good number of visitors. However today’s online world has really been overwhelmed with quantity. There are numerous pieces of articles which don’t have any real value. Thus, to ensure your blog to be outstanding, you’ll need to generate quality contents from time to time.

Pillar Articles Build with Longer Posts

Since pillar articles actually present the real value and benefit to readers, it typically gets longer. Pillar posts not even deliver benefits to the readers but in addition increase the value of your blog. Do you have any idea about the typical reading speed of a human being?
This is 200 words/minute.
So, when you write a content about Two hundred words long, it takes merely a single minute to read and even in some cases considerably less than a minute! Thus, the traditional short articles may reduce the time spent on site.
But a pillar article should have hold your blog visitors for a couple of minutes. Here I would like to ask you a question:
Just how long would you like to keep the visitor stay on your blog?
If you need to keep him on your blog for five minutes, your article needs to be a Thousand words long, right?
After creating a thousand words lengthy article, you will want thousand visitors to read it. If each visitor spend 5 minutes on the blog, they will spend 5000 minutes altogether to read a particular article! Is your article such commendable to devote this specific amount of time?
Ask yourself, it will make you to stick with the quality.

Pillar Articles bundled with Uniqueness

Thousands of articles and reviews have been released every single day. However unique and original articles have always distinctive influence over reader’s mind and in addition they can remember it even after a long time.
Is it possible to remember everything you had for the lunch yesterday? You cannot all the time; simply because you’re doing so each and every day and it’s certainly not unique. But I am sure, you can remember that what you had for lunch for a particular picnic? Even though it was a couple of years ago.

Pillar Articles are Mostly Evergreen

Pillar articles are evergreen and most of the time suitable for any specific situation. While delivering pillar articles imagine whether it will deliver value few years later or more?
Pillar articles shouldn’t be like a leaf in the winter which falls today and die tomorrow. Basically pillar articles are born to stay forever! They seem to appeal the readers at any specific period of time, since they have got useful elements in it.
How do you write Pillar article? What strategy do you follow for writing Pillar articles? Do you link other specialty articles from your pillar articles to make it more powerful resource? Share your ideas!